Brandwave

Irwin vs Wiha:Which is more popular?

In September 2026, Wiha had more branded searches than Irwin among hand tool brands in New Zealand. Wiha had about 860 branded searches, while Irwin had 190. Wiha made up 7.4% of all hand tool brand searches we track, and Irwin accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about hand tool brands, Irwin and Wiha each appeared in one of the five answers. Irwin and Wiha were each mentioned first in one of the two answers that named either.

Among hand tool brands in New Zealand in September 2026

Who do people search for more?

Wiha, about 5 searches for every 1 for Irwin

Wiha 860 searchesIrwin 190 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Irwin in 1 of 5Wiha in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Irwin first in 1Wiha first in 1

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Top hand tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Irwin and Wiha were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin and Wiha were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. Bahco2nd
  3. Stanley3rd
  4. Knipex4th
  5. Kincrome5th
  6. Wera6th
  7. Wiha7th
  8. Irwin8th
  9. Teng Tools–
  10. GearWrench–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kincrome3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wiha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teng Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GearWrench0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about hand tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Irwin or Wiha more popular in search?

This chart shows how often people search Google for Irwin and Wiha by name. Each line represents a brand's share of searches for all 12 hand tool brands we track, month by month, from searches in New Zealand.

Irwin and Wiha among hand tool brands in New Zealand, by month

Share of searches by month for Wiha, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthBahcoKnipexKincromeStanleyWeraWihaTeng ToolsGearWrenchIrwinStahlwilleSidchromeStanley
Oct 202518.7%16.4%18%10.3%7.4%7.2%8.9%6.6%1.8%2%1.6%1.2%
Nov 202520.7%15.8%17%9.4%9.9%7.7%7.9%5.2%1.9%1.6%1.7%1.2%
Dec 202523.7%15.4%16.6%11.7%9%6.6%6.5%5.1%1.8%1.5%1.1%0.89%
Jan 202619.7%16%15.9%10%8.4%7.6%8.9%6.5%2.1%1.8%1.5%1.6%
Feb 202621%16.1%13%10.6%10.6%7.8%8.1%6.4%2%2%1.7%0.78%
Mar 202618.6%19.2%13.3%11.1%9.1%7.5%8.9%6.4%1.9%1.7%1.2%0.92%
Apr 202617.4%17.9%14.1%12.3%9.2%7.9%8%6.4%2.1%2%1.7%0.96%
May 202617.7%19.7%14%10.1%9%7.9%8.4%6.9%1.8%2%2%0.45%
Jun 202617.7%20.6%13.8%10.4%8.7%7.4%8.7%7.1%1.9%1.8%1.4%0.42%
Jul 202620.1%19%14.3%9.8%9.9%8.1%7.4%5.6%2%1.6%1.5%0.73%
Aug 202618.6%20.1%13.9%9.2%9.8%9.2%7.3%6%2.3%1.5%1.4%0.7%
Sep 202620.1%18.1%14.9%10.8%9.6%7.4%7.2%6.5%1.6%1.6%1.3%0.94%

How has the Irwin and Wiha comparison changed over the last 12 months?

3 findings
  • Wiha was ahead of Irwin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Irwin’s share of searches among hand tool brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 170 to 190.
  • Across the 12 months ending September 2026, Wiha’s share of searches among hand tool brands in New Zealand moved from 7.2% to 7.4%, and its estimated monthly branded searches moved from 690 to 860.

How did search popularity change for New Zealand hand tool brands in September 2026?

2 changes

  1. In September 2026, Wiha lost share of searches among hand tool brands in New Zealand, from 9.2% to 7.4%.

  2. In September 2026, Irwin lost share of searches among hand tool brands in New Zealand, from 2.3% to 1.6%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Irwin’s and Wiha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Irwin

6 branded search terms

  • irwin clamps
  • irwin hand tools
  • irwin socket set
  • irwin spanner
  • irwin tool kit
  • irwin tools

Wiha

11 branded search terms

  • wiha
  • wiha electric screwdriver
  • wiha hex keys
  • wiha pliers
  • wiha pliers set
  • wiha screwdriver
  • wiha side cutters
  • wiha tools
  • wiha torque driver
  • wiha torque screwdriver
  • wiha voltage tester

How the Brand Demand Index is measured

Other head-to-heads among hand tool brands

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