Fiskars vs Irwin:Which is more popular?
In September 2026, Fiskars had more branded searches than Irwin among bolt cutters brands in New Zealand. Fiskars had about 970 branded searches, while Irwin had 170. Fiskars made up 11.8% of all bolt cutters brand searches we track, and Irwin accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about bolt cutters brands, Irwin appeared in one of the four answers and Fiskars in none.
Follow Fiskars vs Irwin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bolt cutters brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Irwin was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Fiskars did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Knipex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Trojan3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bolt cutters brands
4 answers
Asked ChatGPT
“Which bolt cutters brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bolt cutters brands in New Zealand?”
Asked ChatGPT
“What's the best bolt cutters brand in New Zealand for a home workshop?”
Searched Google, AI Overview
“bolt cutters nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heavy duty bolt cutters”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fiskars or Irwin more popular in search?
This chart shows how often people search Google for Fiskars and Irwin by name. Each line represents a brand's share of searches for all five bolt cutters brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fiskars, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Knipex | Fiskars | Irwin | Trojan |
|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 21.8% | 16.4% | 2.1% | 0% |
| Nov 2025 | 68.8% | 16.9% | 12.5% | 1.8% | 0% |
| Dec 2025 | 59.7% | 21.1% | 17.1% | 2.1% | 0% |
| Jan 2026 | 62.3% | 20.4% | 14.9% | 2.4% | 0.15% |
| Feb 2026 | 65.1% | 21.2% | 11.3% | 2.4% | 0% |
| Mar 2026 | 61.5% | 25.5% | 10.4% | 2.5% | 0% |
| Apr 2026 | 60.9% | 23.8% | 12.4% | 2.8% | 0.15% |
| May 2026 | 57% | 28.2% | 12.3% | 2.5% | 0% |
| Jun 2026 | 59.9% | 27.5% | 10.1% | 2.4% | 0.11% |
| Jul 2026 | 55.1% | 29.2% | 13% | 2.7% | 0% |
| Aug 2026 | 57% | 29.1% | 10.7% | 3.2% | 0% |
| Sep 2026 | 60.8% | 25.3% | 11.8% | 2.1% | 0% |
How has the Fiskars and Irwin comparison changed over the last 12 months?
3 findings
- Fiskars was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among bolt cutters brands in New Zealand moved from 16.4% to 11.8%, and its estimated monthly branded searches moved from 1.1K to 970.
- Across the 12 months ending September 2026, Irwin’s share of searches among bolt cutters brands in New Zealand held steady at 2.1%, and its estimated monthly branded searches moved from 150 to 170.
How did search popularity change for New Zealand bolt cutters brands in September 2026?
2 changes
In September 2026, Fiskars gained share of searches among bolt cutters brands in New Zealand, from 10.7% to 11.8%.
In September 2026, Irwin lost share of searches among bolt cutters brands in New Zealand, from 3.2% to 2.1%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Fiskars’ and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bolt cutters brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.