Brandwave

How popular isFiskars?

In September 2026, people searched for Fiskars by name about 1,170 times in New Zealand, a 14% decrease from the previous year. These searches made up 11.8% of all New Zealand bolt cutters brand searches, placing Fiskars third out of five brands. When we asked both ChatGPT and Google AI Overviews about bolt cutters brands, Fiskars did not appear in any of the answers.

Search and AI answers in September 2026

Fiskars is the third most searched of 5 competitors and not listed in any AI answer.

  1. DeWaltShare of searches 60.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. KnipexShare of searches 25.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. FiskarsShare of searches 11.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. IrwinShare of searches 2.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  5. TrojanShare of searches 0%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top bolt cutters brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fiskars did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Knipex1st
  2. Trojan2nd
  3. Irwin3rd
  4. DeWalt–
  5. Fiskars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knipex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trojan3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bolt cutters brands

4 answers

  • Asked ChatGPT

    “Which bolt cutters brand should I buy in New Zealand?”

    1. 1Knipex
    2. 2Trojan

  • Asked ChatGPT

    “What are the best bolt cutters brands in New Zealand?”

    1. 1Knipex
    2. 2Irwin
    3. 3Trojan

  • Asked ChatGPT

    “What's the best bolt cutters brand in New Zealand for a home workshop?”

    1. 1Knipex
    2. 2Trojan

  • Searched Google, AI Overview

    “bolt cutters nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty bolt cutters”

    1. 1Knipex

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bolt cutters brands compete with Fiskars?

Fiskars against bolt cutters brands in New Zealand, by month

Share of searches by month for DeWalt, Knipex, Fiskars, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltKnipexFiskarsIrwinTrojan
Oct 202559.7%21.8%16.4%2.1%0%
Nov 202568.8%16.9%12.5%1.8%0%
Dec 202559.7%21.1%17.1%2.1%0%
Jan 202662.3%20.4%14.9%2.4%0.15%
Feb 202665.1%21.2%11.3%2.4%0%
Mar 202661.5%25.5%10.4%2.5%0%
Apr 202660.9%23.8%12.4%2.8%0.15%
May 202657%28.2%12.3%2.5%0%
Jun 202659.9%27.5%10.1%2.4%0.11%
Jul 202655.1%29.2%13%2.7%0%
Aug 202657%29.1%10.7%3.2%0%
Sep 202660.8%25.3%11.8%2.1%0%

  1. 1.DeWalt

    60.8%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.Knipex

    25.3%

    Held 2nd. 2.1K estimated branded searches, -18.4% vs prior month. Share -3.8 points.

  3. 3.Fiskars

    11.8%

    Held 3rd. 970 estimated branded searches, +3.2% vs prior month. Share +1.1 points.

  4. 4.Irwin

    2.1%

    Held 4th. 170 estimated branded searches, -39.3% vs prior month. Share -1.1 points.

  5. 5.Trojan

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Fiskars and its closest rivals

Every comparison with Fiskars

17 comparisons

How has branded search demand for Fiskars changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars in New Zealand fell from 1.4K to 1.2K.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among bolt cutters brands in New Zealand decreased from 16.4% to 11.8%.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among bolt cutters brands in New Zealand peaked at 17.1% in December 2025 and was lowest at 10.1% in June 2026.

How did search popularity change for New Zealand bolt cutters brands in September 2026?

4 changes

  1. In September 2026, DeWalt gained share of searches among bolt cutters brands in New Zealand, from 57% to 60.8%.

  2. In September 2026, Fiskars gained share of searches among bolt cutters brands in New Zealand, from 10.7% to 11.8%.

  3. In September 2026, Knipex lost share of searches among bolt cutters brands in New Zealand, from 29.1% to 25.3%.

  4. In September 2026, Irwin lost share of searches among bolt cutters brands in New Zealand, from 3.2% to 2.1%.

How are Fiskars’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiskars
  • fiskars fabric shears
  • fiskars garden tools
  • fiskars hedge shears
  • fiskars hole digger
  • fiskars paper cutter
  • fiskars pinking shears
  • fiskars pole trimmer
  • fiskars pruners
  • fiskars scissors
  • fiskars secateurs
  • fiskars spade
  • fiskars weed puller

Do you work for Fiskars? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fiskars compete?

Fiskars is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands5th of 133%Show ranking
Pruning saw brands4th of 82.8%Show ranking
Reel mower brands4th of 65.2%Show ranking
Hedge shears brands2nd of 49.8%Show ranking
Tree loppers brands2nd of 311.5%Show ranking
Bolt cutters brands3rd of 511.8%Shown above
Tin snips brands2nd of 615.5%Show ranking
Creator with pink hair and a pink jacket

Is Fiskars your brand?

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