Fiskars vs Ozito:Which is more popular?
In September 2026, Ozito had more branded searches than Fiskars among reel mower brands in New Zealand. Ozito had about 1,600 branded searches, while Fiskars had 920. Ozito made up 9% of all reel mower brand searches we track, and Fiskars accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about reel mower brands, Ozito appeared in three of the five answers and Fiskars in one. Ozito was mentioned before Fiskars in every answer.
Who do people search for more?
Ozito, about 74% more searches than Fiskars
Who does AI mention more?
Ozito, mentioned in 3 of 5 answers, Fiskars in 1
Who does AI recommend more?
Ozito, named ahead of Fiskars in every answer
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Top reel mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ozito was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fiskars was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ozito was listed before Fiskars in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ozito1st
Masport2nd
Fiskars3rd
Ryobi–
John Deere–
Greenworks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fiskars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reel mower brands
5 answers
Asked ChatGPT
“Which reel mower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best reel mower brands in New Zealand?”
Asked ChatGPT
“What's the best reel mower brand in New Zealand for a small lawn?”
Searched Google, AI Overview
“manual lawn mower”
Searched Google, AI Overview
“lawn mower brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fiskars or Ozito more popular in search?
This chart shows how often people search Google for Fiskars and Ozito by name. Each line represents a brand's share of searches for all six reel mower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ozito, Fiskars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | John Deere | Ozito | Fiskars | Masport | Greenworks |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 25.8% | 9% | 6.4% | 5.6% | 0.06% |
| Nov 2025 | 60.8% | 19.9% | 8.6% | 4.8% | 5.9% | 0.05% |
| Dec 2025 | 58.9% | 21.9% | 9.2% | 5.8% | 4.3% | 0% |
| Jan 2026 | 57.7% | 21.1% | 10.8% | 5.4% | 5% | 0% |
| Feb 2026 | 55.3% | 24.1% | 10.8% | 4.9% | 4.9% | 0.07% |
| Mar 2026 | 57.8% | 22.4% | 9.8% | 4.5% | 5.4% | 0% |
| Apr 2026 | 54.8% | 23.4% | 10.6% | 5.4% | 5.8% | 0.07% |
| May 2026 | 51.2% | 26.9% | 9.7% | 6.7% | 5.4% | 0.07% |
| Jun 2026 | 50.7% | 26.4% | 12% | 5.4% | 5.4% | 0% |
| Jul 2026 | 51.7% | 23.4% | 12.6% | 7.5% | 4.7% | 0.08% |
| Aug 2026 | 54.9% | 23.5% | 10.8% | 6% | 4.9% | 0.07% |
| Sep 2026 | 60.8% | 20.1% | 9% | 5.2% | 4.9% | 0.06% |
How has the Fiskars and Ozito comparison changed over the last 12 months?
3 findings
- Ozito was ahead of Fiskars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands in New Zealand moved from 6.4% to 5.2%, and its estimated monthly branded searches moved from 1.1K to 920.
- Across the 12 months ending September 2026, Ozito’s share of searches among reel mower brands in New Zealand held steady at 9%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand reel mower brands in September 2026?
2 changes
In September 2026, Ozito lost share of searches among reel mower brands in New Zealand, from 10.8% to 9%.
In September 2026, Fiskars lost share of searches among reel mower brands in New Zealand, from 6% to 5.2%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Fiskars’ and Ozito’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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