Brandwave

How popular isFiskars?

In September 2026, people searched for Fiskars by name about 1,170 times in New Zealand, a 14% decrease from the previous year. These searches made up 11.5% of all New Zealand tree loppers brand searches, placing Fiskars second out of three brands. When we asked both ChatGPT and Google AI Overviews about tree loppers brands, Fiskars appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

Fiskars is the second most searched of 3 competitors and the most recommended in AI answers.

  1. StihlShare of searches 83.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. FiskarsShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BahcoShare of searches 4.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top tree loppers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars appeared in all five answers. Fiskars is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Bahco2nd
  3. Stihl3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tree loppers brands

5 answers

  • Asked ChatGPT

    “Which tree loppers brand should I buy in New Zealand?”

    1. 1Fiskars
    2. 2Bahco

  • Asked ChatGPT

    “What are the best tree loppers brands in New Zealand?”

    1. 1Fiskars
    2. 2Bahco
    3. 3Stihl

  • Asked ChatGPT

    “What's the best tree loppers brand in New Zealand for pruning branches?”

    1. 1Fiskars
    2. 2Bahco

  • Searched Google, AI Overview

    “loppers nz”

    1. 1Stihl
    2. 2Fiskars
    3. 3Bahco

  • Searched Google, AI Overview

    “garden loppers nz”

    1. 1Fiskars

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tree loppers brands compete with Fiskars?

Fiskars against tree loppers brands in New Zealand, by month

Share of searches by month for Stihl, Fiskars, Bahco. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlFiskarsBahco
Oct 202582.8%14.1%3.1%
Nov 202585.4%11.4%3.2%
Dec 202583.3%12.8%3.9%
Jan 202686%10.7%3.3%
Feb 202687.9%8.8%3.3%
Mar 202686%10.1%3.9%
Apr 202685.6%10.5%3.9%
May 202685.4%10.7%3.9%
Jun 202683.4%12%4.6%
Jul 202682.7%12.7%4.6%
Aug 202684.2%11.2%4.6%
Sep 202683.9%11.5%4.6%

  1. 1.Stihl

    83.9%

    Held 1st. 7.1K estimated branded searches, -1.5% vs prior month. Share -0.3 points.

  2. 2.Fiskars

    11.5%

    Held 2nd. 970 estimated branded searches, +1% vs prior month. Share +0.3 points.

  3. 3.Bahco

    4.6%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Fiskars and its closest rivals

Every comparison with Fiskars

17 comparisons

How has branded search demand for Fiskars changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars in New Zealand fell from 1.4K to 1.2K.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among tree loppers brands in New Zealand decreased from 14.1% to 11.5%.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among tree loppers brands in New Zealand peaked at 14.1% in October 2025 and was lowest at 8.8% in February 2026.

How did search popularity change for New Zealand tree loppers brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

  2. Estimated monthly branded searches for Fiskars in New Zealand fell 18.5% over 12 measured months, from 1.2K to 970 in September 2026.

How are Fiskars’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiskars
  • fiskars fabric shears
  • fiskars garden tools
  • fiskars hedge shears
  • fiskars hole digger
  • fiskars paper cutter
  • fiskars pinking shears
  • fiskars pole trimmer
  • fiskars pruners
  • fiskars scissors
  • fiskars secateurs
  • fiskars spade
  • fiskars weed puller

Do you work for Fiskars? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fiskars compete?

Fiskars is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands5th of 133%Show ranking
Pruning saw brands4th of 82.8%Show ranking
Reel mower brands4th of 65.2%Show ranking
Hedge shears brands2nd of 49.8%Show ranking
Tree loppers brands2nd of 311.5%Shown above
Bolt cutters brands3rd of 511.8%Show ranking
Tin snips brands2nd of 615.5%Show ranking
Creator with pink hair and a pink jacket

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