Brandwave

Fiskars vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than Fiskars among reel mower brands in New Zealand. John Deere had about 3,590 branded searches, while Fiskars had 920. John Deere made up 20.1% of all reel mower brand searches we track, and Fiskars accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about reel mower brands, Fiskars appeared in one of the five answers and John Deere in none.

Among reel mower brands in New Zealand in September 2026

Who do people search for more?

John Deere, about 4 searches for every 1 for Fiskars

John Deere 3.6K searchesFiskars 920 searches

Who does AI mention more?

Fiskars, mentioned in 1 of 5 answers, John Deere in 0

Fiskars in 1 of 5John Deere in 0 of 5

Follow Fiskars vs John Deere and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top reel mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. John Deere did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ozito1st
  2. Masport2nd
  3. Fiskars3rd
  4. Ryobi–
  5. John Deere–
  6. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiskars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reel mower brands

5 answers

  • Asked ChatGPT

    “Which reel mower brand should I buy in New Zealand?”

    1. 1Masport
    2. 2Ozito
    3. 3Fiskars

  • Asked ChatGPT

    “What are the best reel mower brands in New Zealand?”

    1. 1Masport

  • Asked ChatGPT

    “What's the best reel mower brand in New Zealand for a small lawn?”

    1. 1Ozito
    2. 2Masport

  • Searched Google, AI Overview

    “manual lawn mower”

    1. 1Ozito

  • Searched Google, AI Overview

    “lawn mower brands”

    1. 1Masport

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fiskars or John Deere more popular in search?

This chart shows how often people search Google for Fiskars and John Deere by name. Each line represents a brand's share of searches for all six reel mower brands we track, month by month, from searches in New Zealand.

Fiskars and John Deere among reel mower brands in New Zealand, by month

Share of searches by month for John Deere, Fiskars. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiJohn DeereOzitoFiskarsMasportGreenworks
Oct 202553.1%25.8%9%6.4%5.6%0.06%
Nov 202560.8%19.9%8.6%4.8%5.9%0.05%
Dec 202558.9%21.9%9.2%5.8%4.3%0%
Jan 202657.7%21.1%10.8%5.4%5%0%
Feb 202655.3%24.1%10.8%4.9%4.9%0.07%
Mar 202657.8%22.4%9.8%4.5%5.4%0%
Apr 202654.8%23.4%10.6%5.4%5.8%0.07%
May 202651.2%26.9%9.7%6.7%5.4%0.07%
Jun 202650.7%26.4%12%5.4%5.4%0%
Jul 202651.7%23.4%12.6%7.5%4.7%0.08%
Aug 202654.9%23.5%10.8%6%4.9%0.07%
Sep 202660.8%20.1%9%5.2%4.9%0.06%

How has the Fiskars and John Deere comparison changed over the last 12 months?

3 findings
  • John Deere was ahead of Fiskars in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands in New Zealand moved from 6.4% to 5.2%, and its estimated monthly branded searches moved from 1.1K to 920.
  • Across the 12 months ending September 2026, John Deere’s share of searches among reel mower brands in New Zealand moved from 25.8% to 20.1%, and its estimated monthly branded searches moved from 4.6K to 3.6K.

How did search popularity change for New Zealand reel mower brands in September 2026?

2 changes

  1. In September 2026, John Deere lost share of searches among reel mower brands in New Zealand, from 23.5% to 20.1%.

  2. In September 2026, Fiskars lost share of searches among reel mower brands in New Zealand, from 6% to 5.2%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Fiskars’ and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiskars

5 branded search terms

  • fiskars
  • fiskars hole digger
  • fiskars pole trimmer
  • fiskars scissors
  • fiskars weed puller

John Deere

7 branded search terms

  • brandt john deere
  • john deere
  • john deere caps
  • john deere excavators
  • john deere gator
  • john deere mowers
  • johndeere

How the Brand Demand Index is measured

Other head-to-heads among reel mower brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free