DeWalt vs Knipex:Which is more popular?
In September 2026, DeWalt had more branded searches than Knipex among bolt cutters brands in New Zealand. DeWalt had about 4,990 branded searches, while Knipex had 2,080. DeWalt made up 60.8% of all bolt cutters brand searches we track, and Knipex accounted for 25.3%. When we asked ChatGPT and Google AI Overviews about bolt cutters brands, Knipex appeared in all four answers and DeWalt in none.
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Top bolt cutters brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Knipex appeared in all four answers. DeWalt did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Knipex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Trojan3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bolt cutters brands
4 answers
Asked ChatGPT
“Which bolt cutters brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bolt cutters brands in New Zealand?”
Asked ChatGPT
“What's the best bolt cutters brand in New Zealand for a home workshop?”
Searched Google, AI Overview
“bolt cutters nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heavy duty bolt cutters”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is DeWalt or Knipex more popular in search?
This chart shows how often people search Google for DeWalt and Knipex by name. Each line represents a brand's share of searches for all five bolt cutters brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Knipex. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Knipex | Fiskars | Irwin | Trojan |
|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 21.8% | 16.4% | 2.1% | 0% |
| Nov 2025 | 68.8% | 16.9% | 12.5% | 1.8% | 0% |
| Dec 2025 | 59.7% | 21.1% | 17.1% | 2.1% | 0% |
| Jan 2026 | 62.3% | 20.4% | 14.9% | 2.4% | 0.15% |
| Feb 2026 | 65.1% | 21.2% | 11.3% | 2.4% | 0% |
| Mar 2026 | 61.5% | 25.5% | 10.4% | 2.5% | 0% |
| Apr 2026 | 60.9% | 23.8% | 12.4% | 2.8% | 0.15% |
| May 2026 | 57% | 28.2% | 12.3% | 2.5% | 0% |
| Jun 2026 | 59.9% | 27.5% | 10.1% | 2.4% | 0.11% |
| Jul 2026 | 55.1% | 29.2% | 13% | 2.7% | 0% |
| Aug 2026 | 57% | 29.1% | 10.7% | 3.2% | 0% |
| Sep 2026 | 60.8% | 25.3% | 11.8% | 2.1% | 0% |
How has the DeWalt and Knipex comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Knipex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among bolt cutters brands in New Zealand moved from 59.7% to 60.8%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands in New Zealand moved from 21.8% to 25.3%, and its estimated monthly branded searches moved from 1.5K to 2.1K.
How did search popularity change for New Zealand bolt cutters brands in September 2026?
2 changes

In September 2026, DeWalt gained share of searches among bolt cutters brands in New Zealand, from 57% to 60.8%.

In September 2026, Knipex lost share of searches among bolt cutters brands in New Zealand, from 29.1% to 25.3%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bolt cutters brands

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