Irwin vs Knipex:Which is more popular?
In September 2026, Knipex had more branded searches than Irwin among bolt cutters brands in New Zealand. Knipex had about 2,080 branded searches, while Irwin had 170. Knipex made up 25.3% of all bolt cutters brand searches we track, and Irwin accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about bolt cutters brands, Knipex appeared in all four answers and Irwin in one. Knipex was mentioned before Irwin in every answer.
Who do people search for more?
Knipex, about 12 searches for every 1 for Irwin
Who does AI mention more?
Knipex, mentioned in every answer we collected
Who does AI recommend more?
Knipex, named ahead of Irwin in every answer
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Top bolt cutters brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Knipex appeared in all four answers. Irwin was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Knipex was listed before Irwin in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Knipex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Trojan3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bolt cutters brands
4 answers
Asked ChatGPT
“Which bolt cutters brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bolt cutters brands in New Zealand?”
Asked ChatGPT
“What's the best bolt cutters brand in New Zealand for a home workshop?”
Searched Google, AI Overview
“bolt cutters nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heavy duty bolt cutters”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Irwin or Knipex more popular in search?
This chart shows how often people search Google for Irwin and Knipex by name. Each line represents a brand's share of searches for all five bolt cutters brands we track, month by month, from searches in New Zealand.
Share of searches by month for Knipex, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Knipex | Fiskars | Irwin | Trojan |
|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 21.8% | 16.4% | 2.1% | 0% |
| Nov 2025 | 68.8% | 16.9% | 12.5% | 1.8% | 0% |
| Dec 2025 | 59.7% | 21.1% | 17.1% | 2.1% | 0% |
| Jan 2026 | 62.3% | 20.4% | 14.9% | 2.4% | 0.15% |
| Feb 2026 | 65.1% | 21.2% | 11.3% | 2.4% | 0% |
| Mar 2026 | 61.5% | 25.5% | 10.4% | 2.5% | 0% |
| Apr 2026 | 60.9% | 23.8% | 12.4% | 2.8% | 0.15% |
| May 2026 | 57% | 28.2% | 12.3% | 2.5% | 0% |
| Jun 2026 | 59.9% | 27.5% | 10.1% | 2.4% | 0.11% |
| Jul 2026 | 55.1% | 29.2% | 13% | 2.7% | 0% |
| Aug 2026 | 57% | 29.1% | 10.7% | 3.2% | 0% |
| Sep 2026 | 60.8% | 25.3% | 11.8% | 2.1% | 0% |
How has the Irwin and Knipex comparison changed over the last 12 months?
3 findings
- Knipex was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among bolt cutters brands in New Zealand held steady at 2.1%, and its estimated monthly branded searches moved from 150 to 170.
- Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands in New Zealand moved from 21.8% to 25.3%, and its estimated monthly branded searches moved from 1.5K to 2.1K.
How did search popularity change for New Zealand bolt cutters brands in September 2026?
2 changes
In September 2026, Knipex lost share of searches among bolt cutters brands in New Zealand, from 29.1% to 25.3%.
In September 2026, Irwin lost share of searches among bolt cutters brands in New Zealand, from 3.2% to 2.1%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Irwin’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bolt cutters brands
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