Brandwave

How popular isIrwin?

In September 2026, people searched for Irwin by name about 190 times in New Zealand, an 11.8% increase from the previous year. These searches made up 30.4% of all New Zealand coping saw brand searches, placing Irwin second out of two brands. When we asked both ChatGPT and Google AI Overviews about coping saw brands, Irwin appeared in two of the five answers and was the second most recommended of the two.

Search and AI answers in September 2026

Irwin is the second most searched of 2 competitors and the second most recommended in AI answers.

  1. BahcoShare of searches 69.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. IrwinShare of searches 30.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top coping saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin is the second most recommended of the two.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bahco1st
  2. Irwin2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bahco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coping saw brands

5 answers

  • Asked ChatGPT

    “Which coping saw brand should I buy in New Zealand?”

    1. 1Bahco
    2. 2Irwin

  • Asked ChatGPT

    “What are the best coping saw brands in New Zealand?”

    1. 1Bahco
    2. 2Irwin

  • Asked ChatGPT

    “What's the best coping saw brand in New Zealand for fine cuts?”

    1. 1Bahco

  • Searched Google, AI Overview

    “best coping saw”

    1. 1Bahco

  • Searched Google, AI Overview

    “small saw for wood”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which coping saw brands compete with Irwin?

    Irwin against coping saw brands in New Zealand, by month

    Share of searches by month for Bahco, Irwin. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBahcoIrwin
    Oct 202563.4%36.6%
    Nov 202566.7%33.3%
    Dec 202572.2%27.8%
    Jan 202666.7%33.3%
    Feb 202666.7%33.3%
    Mar 202664%36%
    Apr 202662.7%37.3%
    May 202667.2%32.8%
    Jun 202665%35%
    Jul 202665%35%
    Aug 202658.2%41.8%
    Sep 202669.6%30.4%

    1. 1.Bahco

      69.6%

      Held 1st. 390 estimated branded searches, 0% vs prior month. Share +11.4 points.

    2. 2.Irwin

      30.4%

      Held 2nd. 170 estimated branded searches, -39.3% vs prior month. Share -11.4 points.

    Compare popularity between Irwin and its closest rivals

    Every comparison with Irwin

    22 comparisons

    How has branded search demand for Irwin changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Irwin in New Zealand rose from 170 to 190.
    • Across the 12 months ending September 2026, Irwin’s share of searches among coping saw brands in New Zealand decreased from 36.6% to 30.4%.
    • Across the 12 months ending September 2026, Irwin’s share of searches among coping saw brands in New Zealand peaked at 41.8% in August 2026 and was lowest at 27.8% in December 2025.

    How did search popularity change for New Zealand coping saw brands in September 2026?

    2 changes

    1. In September 2026, Bahco gained share of searches among coping saw brands in New Zealand, from 58.2% to 69.6%.

    2. In September 2026, Irwin lost share of searches among coping saw brands in New Zealand, from 41.8% to 30.4%.

    How are Irwin’s branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • irwin clamps
    • irwin hand tools
    • irwin socket set
    • irwin spanner
    • irwin tool kit
    • irwin tools

    Do you work for Irwin? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Irwin compete?

    Irwin is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Pipe cutter brands6th of 70.85%Show ranking
    Hand tool brands9th of 121.6%Show ranking
    Aviation snips brands5th of 61.6%Show ranking
    Chalk box brands4th of 51.9%Show ranking
    Bolt cutters brands4th of 52.1%Show ranking
    Spade bits brands3rd of 42.1%Show ranking
    Tin snips brands4th of 62.6%Show ranking
    Pipe wrench brands5th of 55%Show ranking
    Tap wrench brands3rd of 317.9%Show ranking
    Coping saw brands2nd of 230.4%Shown above
    Creator with pink hair and a pink jacket

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