Brandwave

Bahco vs Irwin:Which is more popular?

In September 2026, Bahco had more branded searches than Irwin among coping saw brands in New Zealand. Bahco had about 390 branded searches, while Irwin had 170. Bahco made up 69.6% of all coping saw brand searches we track, and Irwin accounted for 30.4%. When we asked ChatGPT and Google AI Overviews about coping saw brands, Bahco appeared in four of the five answers and Irwin in two. Bahco was mentioned before Irwin in every answer.

Among coping saw brands in New Zealand in September 2026

Who do people search for more?

Bahco, about 2 searches for every 1 for Irwin

Bahco 390 searchesIrwin 170 searches

Who does AI mention more?

Bahco, mentioned in 4 of 5 answers, Irwin in 2

Bahco in 4 of 5Irwin in 2 of 5

Who does AI recommend more?

Bahco, named ahead of Irwin in every answer

Bahco first in 2Irwin never first

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Top coping saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bahco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Irwin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bahco was listed before Irwin in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bahco1st
  2. Irwin2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bahco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coping saw brands

5 answers
  • Asked ChatGPT

    “Which coping saw brand should I buy in New Zealand?”

    1. 1Bahco
    2. 2Irwin
  • Asked ChatGPT

    “What are the best coping saw brands in New Zealand?”

    1. 1Bahco
    2. 2Irwin
  • Asked ChatGPT

    “What's the best coping saw brand in New Zealand for fine cuts?”

    1. 1Bahco
  • Searched Google, AI Overview

    “best coping saw”

    1. 1Bahco
  • Searched Google, AI Overview

    “small saw for wood”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Bahco or Irwin more popular in search?

    This chart shows how often people search Google for Bahco and Irwin by name. Each line represents a brand's share of searches for all two coping saw brands we track, month by month, from searches in New Zealand.

    Bahco and Irwin among coping saw brands in New Zealand, by month

    Share of searches by month for Bahco, Irwin. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBahcoIrwin
    Oct 202563.4%36.6%
    Nov 202566.7%33.3%
    Dec 202572.2%27.8%
    Jan 202666.7%33.3%
    Feb 202666.7%33.3%
    Mar 202664%36%
    Apr 202662.7%37.3%
    May 202667.2%32.8%
    Jun 202665%35%
    Jul 202665%35%
    Aug 202658.2%41.8%
    Sep 202669.6%30.4%

    How has the Bahco and Irwin comparison changed over the last 12 months?

    3 findings
    • Bahco was ahead of Irwin in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Bahco’s share of searches among coping saw brands in New Zealand moved from 63.4% to 69.6%, and its estimated monthly branded searches moved from 260 to 390.
    • Across the 12 months ending September 2026, Irwin’s share of searches among coping saw brands in New Zealand moved from 36.6% to 30.4%, and its estimated monthly branded searches moved from 150 to 170.

    How did search popularity change for New Zealand coping saw brands in September 2026?

    2 changes
    1. In September 2026, Bahco gained share of searches among coping saw brands in New Zealand, from 58.2% to 69.6%.

    2. In September 2026, Irwin lost share of searches among coping saw brands in New Zealand, from 41.8% to 30.4%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Bahco’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bahco

    1 branded search term

    • bahco

    Irwin

    2 branded search terms

    • irwin clamps
    • irwin tools

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

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