Spade bits brands in New Zealand:Which are most popular?
In September 2026, DeWalt was the most searched spade bits brand in New Zealand, accounting for 61.4% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Bosch was mentioned most often, in four of the five answers. Irwin was recommended most often, coming first in two out of three responses that gave a list.
DeWaltShare of searches 61.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 36.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
IrwinShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
BoschShare of searches 0.25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top spade bits brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Bosch was mentioned most often, in four of the five answers. Irwin was recommended most often, coming first in two out of three answers that gave a list. Bosch was second, and Milwaukee was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about spade bits brands
5 answers
Asked ChatGPT
“Which spade bit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spade bit brands in New Zealand?”
Asked ChatGPT
“What's the best spade bit brand in New Zealand for clean wood holes?”
Searched Google, AI Overview
“wood drill bits”
Searched Google, AI Overview
“drill bit set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which spade bits brands do people search for most?
This chart shows how often people search Google for each spade bits brand by name. Each line represents a brand's share of searches for all four spade bits brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Irwin | Bosch |
|---|---|---|---|---|
| Oct 2025 | 64% | 33.6% | 2.3% | 0.15% |
| Nov 2025 | 69.6% | 28.4% | 1.9% | 0.12% |
| Dec 2025 | 65.4% | 32.2% | 2.3% | 0.15% |
| Jan 2026 | 68.4% | 28.9% | 2.6% | 0.16% |
| Feb 2026 | 65.1% | 32.4% | 2.4% | 0.15% |
| Mar 2026 | 64.6% | 32.6% | 2.6% | 0.14% |
| Apr 2026 | 64.5% | 32.5% | 2.9% | 0.15% |
| May 2026 | 59.8% | 37.3% | 2.6% | 0.28% |
| Jun 2026 | 63.7% | 33.5% | 2.5% | 0.24% |
| Jul 2026 | 60.5% | 36.3% | 2.9% | 0.28% |
| Aug 2026 | 55.1% | 41.4% | 3.1% | 0.33% |
| Sep 2026 | 61.4% | 36.3% | 2.1% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.4% | 5K | 0% | +6.2 points | |
| 2, held 2nd | 36.3% | 3K | -21.3% | -5.2 points | |
| 3, held 3rd | 2.1% | 170 | -39.3% | -1 points | |
| 4, held 4th | 0.25% | 20 | -33.3% | -0.1 points |
1.
DeWalt61.4%
Held 1st. 5K estimated branded searches, 0% vs prior month. Share +6.2 points.
36.3%
Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -5.2 points.
3.
Irwin2.1%
Held 3rd. 170 estimated branded searches, -39.3% vs prior month. Share -1 points.
4.
Bosch0.25%
Held 4th. 20 estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Which brand is most popular in search among spade bits brands in New Zealand?
4 brands
In September 2026, DeWalt was the most searched among spade bits brands in New Zealand, with an estimated 5K branded searches, 61.4% of all searches for the four we track. Milwaukee is in 2nd place, 25.1 percentage points behind at 36.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DeWalt | 64% → 61.4% | 69.6%Nov 2025 | 55.1%Aug 2026 | 1st |
| Milwaukee | 33.6% → 36.3% | 41.4%Aug 2026 | 28.4%Nov 2025 | 2nd |
| Irwin | 2.3% → 2.1% | 3.1%Aug 2026 | 1.9%Nov 2025 | 3rd |
| Bosch | 0.15% → 0.25% | 0.33%Aug 2026 | 0.12%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among spade bits brands in New Zealand decreased from 64% to 61.4%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among spade bits brands in New Zealand increased from 33.6% to 36.3%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among spade bits brands in New Zealand peaked at 69.6% in November 2025 and was lowest at 55.1% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among spade bits brands in New Zealand peaked at 41.4% in August 2026 and was lowest at 28.4% in November 2025.
- Across the 12 months ending September 2026, Irwin’s share of searches among spade bits brands in New Zealand peaked at 3.1% in August 2026 and was lowest at 1.9% in November 2025.
- Across the 12 months ending September 2026, Irwin and Bosch held steady: their share of searches among spade bits brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand spade bits brands in September 2026?
4 changes
In September 2026, DeWalt gained share of searches among spade bits brands in New Zealand, from 55.1% to 61.4%.
In September 2026, Milwaukee lost share of searches among spade bits brands in New Zealand, from 41.4% to 36.3%.
In September 2026, Irwin lost share of searches among spade bits brands in New Zealand, from 3.1% to 2.1%.
Estimated monthly branded searches for Bosch in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
Compare popularity between leading brands
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