Brandwave

GearWrench vs Sidchrome:Which is more popular?

In September 2026, GearWrench had more branded searches than Sidchrome among hand tool brands in New Zealand. GearWrench had about 760 branded searches, while Sidchrome had 150. GearWrench made up 6.5% of all hand tool brand searches we track, and Sidchrome accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about hand tool brands, neither GearWrench nor Sidchrome appeared in any of the five answers.

Among hand tool brands in New Zealand in September 2026

Who do people search for more?

GearWrench, about 5 searches for every 1 for Sidchrome

GearWrench 760 searchesSidchrome 150 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

GearWrench in 0 of 5Sidchrome in 0 of 5

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Top hand tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither GearWrench nor Sidchrome showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. Bahco2nd
  3. Stanley3rd
  4. Knipex4th
  5. Kincrome5th
  6. Wera6th
  7. Wiha7th
  8. Irwin8th
  9. Teng Tools–
  10. +2 more
  11. Sidchrome–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kincrome3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wiha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teng Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidchrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about hand tool brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is GearWrench or Sidchrome more popular in search?

This chart shows how often people search Google for GearWrench and Sidchrome by name. Each line represents a brand's share of searches for all 12 hand tool brands we track, month by month, from searches in New Zealand.

GearWrench and Sidchrome among hand tool brands in New Zealand, by month

Share of searches by month for GearWrench, Sidchrome. The figures are in the table below the chart.

View monthly share of searches table
MonthBahcoKnipexKincromeStanleyWeraWihaTeng ToolsGearWrenchIrwinStahlwilleSidchromeStanley
Oct 202518.7%16.4%18%10.3%7.4%7.2%8.9%6.6%1.8%2%1.6%1.2%
Nov 202520.7%15.8%17%9.4%9.9%7.7%7.9%5.2%1.9%1.6%1.7%1.2%
Dec 202523.7%15.4%16.6%11.7%9%6.6%6.5%5.1%1.8%1.5%1.1%0.89%
Jan 202619.7%16%15.9%10%8.4%7.6%8.9%6.5%2.1%1.8%1.5%1.6%
Feb 202621%16.1%13%10.6%10.6%7.8%8.1%6.4%2%2%1.7%0.78%
Mar 202618.6%19.2%13.3%11.1%9.1%7.5%8.9%6.4%1.9%1.7%1.2%0.92%
Apr 202617.4%17.9%14.1%12.3%9.2%7.9%8%6.4%2.1%2%1.7%0.96%
May 202617.7%19.7%14%10.1%9%7.9%8.4%6.9%1.8%2%2%0.45%
Jun 202617.7%20.6%13.8%10.4%8.7%7.4%8.7%7.1%1.9%1.8%1.4%0.42%
Jul 202620.1%19%14.3%9.8%9.9%8.1%7.4%5.6%2%1.6%1.5%0.73%
Aug 202618.6%20.1%13.9%9.2%9.8%9.2%7.3%6%2.3%1.5%1.4%0.7%
Sep 202620.1%18.1%14.9%10.8%9.6%7.4%7.2%6.5%1.6%1.6%1.3%0.94%

How has the GearWrench and Sidchrome comparison changed over the last 12 months?

3 findings
  • GearWrench was ahead of Sidchrome in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GearWrench’s share of searches among hand tool brands in New Zealand moved from 6.6% to 6.5%, and its estimated monthly branded searches moved from 630 to 760.
  • Across the 12 months ending September 2026, Sidchrome’s share of searches among hand tool brands in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches held steady at 150.

How did search popularity change for New Zealand hand tool brands in September 2026?

1 change
  1. In September 2026, GearWrench gained share of searches among hand tool brands in New Zealand, from 6% to 6.5%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using GearWrench’s and Sidchrome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GearWrench

9 branded search terms

  • gearwrench
  • gearwrench ratchet
  • gearwrench ratchet spanners
  • gearwrench socket set
  • gearwrench spanner set
  • gearwrench tool chest
  • gearwrench tools
  • gearwrench torque
  • ratchet wrench gearwrench

Sidchrome

9 branded search terms

  • sidchrome
  • sidchrome chisel
  • sidchrome cold chisel
  • sidchrome hammer
  • sidchrome multimeter
  • sidchrome nano
  • sidchrome socket
  • sidchrome tool kits
  • sidchrome tools

How the Brand Demand Index is measured

Other head-to-heads among hand tool brands

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