Brandwave

How popular isMilwaukee?

In September 2026, people searched for Milwaukee by name about 10,000 times in New Zealand, a 39.7% increase from the previous year. These searches made up 11.4% of all New Zealand hot glue gun brand searches, placing Milwaukee fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hot glue gun brands, Milwaukee did not appear in any of the answers.

Search and AI answers in September 2026

Milwaukee is the fourth most searched of 7 competitors and not listed in any AI answer.

  1. MakitaShare of searches 35.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RyobiShare of searches 28.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. DeWaltShare of searches 19.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MilwaukeeShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Gorilla GlueShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top hot glue gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Gloo2nd
  3. Bosch3rd
  4. DeWalt4th
  5. Makita–
  6. Milwaukee–
  7. Gorilla Glue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gloo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Glue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot glue gun brands

5 answers

  • Asked ChatGPT

    “Which hot glue gun brand should I buy in New Zealand?”

    1. 1Ryobi
    2. 2Gloo
    3. 3Bosch

  • Asked ChatGPT

    “What are the best hot glue gun brands in New Zealand?”

    1. 1Ryobi
    2. 2Bosch
    3. 3Gloo
    4. 4DeWalt

  • Asked ChatGPT

    “What's the best hot glue gun brand in New Zealand for craft projects?”

    1. 1Gloo
    2. 2Bosch

  • Searched Google, AI Overview

    “hot glue gun nz”

    1. 1Ryobi
    2. 2Bosch

  • Searched Google, AI Overview

    “mini glue gun”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

    Which hot glue gun brands compete with Milwaukee?

    Milwaukee against hot glue gun brands in New Zealand, by month

    Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee, Gorilla Glue. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaRyobiDeWaltMilwaukeeGorilla GlueBoschGloo
    Oct 202535.9%28.9%19.8%10.4%4.7%0.14%0.05%
    Nov 202528.7%35.5%22.7%9.2%3.8%0.11%0.04%
    Dec 202531.2%38.6%17.7%8.7%3.6%0.12%0.04%
    Jan 202634.5%33.8%19.3%8.2%4.1%0.14%0.05%
    Feb 202635.9%28.7%20.7%10.3%4.2%0.1%0.05%
    Mar 202633.3%32%20%10.1%4.5%0.13%0.04%
    Apr 202636.1%28.9%20.2%10.2%4.2%0.24%0.05%
    May 202637%24.3%21%13.1%4.3%0.19%0.05%
    Jun 202634.8%24.2%24.2%12.7%4%0.09%0.05%
    Jul 202636.6%24.4%21.2%12.7%4.9%0.15%0.05%
    Aug 202632.1%26.5%21.1%15.8%4.2%0.13%0.04%
    Sep 202635.2%28.9%19.3%11.4%5%0.12%0%

    1. 1.Makita

      35.2%

      Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.1 points.

    2. 2.Ryobi

      28.9%

      Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.4 points.

    3. 3.DeWalt

      19.3%

      Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.8 points.

    4. 4.Milwaukee

      11.4%

      Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.4 points.

    5. 5.Gorilla Glue

      5%

      Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.8 points.

    6. 6.Bosch

      0.12%

      Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.Gloo

      0%

      Held 7th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

    Compare popularity between Milwaukee and its closest rivals

    Every comparison with Milwaukee

    53 comparisons

    How has branded search demand for Milwaukee changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee in New Zealand rose from 7.2K to 10K.
    • Across the 12 months ending September 2026, Milwaukee’s share of searches among hot glue gun brands in New Zealand increased from 10.4% to 11.4%.
    • Across the 12 months ending September 2026, Milwaukee’s share of searches among hot glue gun brands in New Zealand peaked at 15.8% in August 2026 and was lowest at 8.2% in January 2026.

    How did search popularity change for New Zealand hot glue gun brands in September 2026?

    6 changes

    1. In September 2026, Makita gained share of searches among hot glue gun brands in New Zealand, from 32.1% to 35.2%.

    2. In September 2026, Ryobi gained share of searches among hot glue gun brands in New Zealand, from 26.5% to 28.9%.

    3. In September 2026, Gorilla Glue gained share of searches among hot glue gun brands in New Zealand, from 4.2% to 5%.

    4. In September 2026, Milwaukee lost share of searches among hot glue gun brands in New Zealand, from 15.8% to 11.4%.

    5. In September 2026, DeWalt lost share of searches among hot glue gun brands in New Zealand, from 21.1% to 19.3%.

    6. Estimated monthly branded searches for Gloo in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

    How are Milwaukee’s branded searches counted?

    23 search terms

    Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • milwaukee battery
    • milwaukee battery charger
    • milwaukee compound miter saw
    • milwaukee drill
    • milwaukee grass trimmer
    • milwaukee leaf vacuum
    • milwaukee multi tool
    • milwaukee multitool
    • milwaukee pipe wrench
    • milwaukee plate compactor
    • milwaukee power washer
    • milwaukee push mower
    • milwaukee ratchet spanners
    • milwaukee tool
    • milwaukee tool bag
    • milwaukee tool box
    • milwaukee tool kit
    • milwaukee tool set
    • milwaukee tools blower
    • milwaukee tools chainsaw
    • milwaukee tools grinder
    • milwaukee tools packout
    • milwaukee tools radio

    Do you work for Milwaukee? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Milwaukee compete?

    Milwaukee is ranked in 86 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Power tool brands4th of 910.8%Show ranking
    Cordless chainsaw brands6th of 65.9%Show ranking
    Leaf blower brands6th of 75.9%Show ranking
    Stone saw brands5th of 67.2%Show ranking
    Cut off saw brands5th of 77.5%Show ranking
    Air blower brands5th of 68.5%Show ranking
    Grass trimmer brands8th of 80.03%Show ranking
    Saw stand brands4th of 59.6%Show ranking
    Skill saw brands4th of 49.6%Show ranking
    Drop saw brands4th of 49.7%Show ranking
    Orbital sander brands5th of 69.8%Show ranking
    Palm sander brands4th of 610.4%Show ranking
    Biscuit joiner brands5th of 610.7%Show ranking
    Reciprocating saw brands5th of 65.9%Show ranking
    Compound miter saw brands6th of 60%Show ranking
    Cordless roofing nailer brands5th of 66.1%Show ranking
    Cordless sander brands4th of 411.3%Show ranking
    Power screwdriver brands4th of 511.3%Show ranking
    Drywall sander brands5th of 711.4%Show ranking
    Impact wrench brands4th of 511.4%Show ranking
    Panel saw brands4th of 611.4%Show ranking
    Hot glue gun brands4th of 711.4%Shown above
    Power washer brands7th of 80.2%Show ranking
    Cordless angle grinder brands4th of 511.7%Show ranking
    Staple gun brands4th of 611.9%Show ranking
    Cordless screwdriver brands4th of 512%Show ranking
    Brushless drill brands4th of 412%Show ranking
    Cable stapler brands4th of 412%Show ranking
    Combi drill brands4th of 412%Show ranking
    Cordless grease gun brands4th of 412%Show ranking
    Cordless stapler brands4th of 412%Show ranking
    Drill driver brands4th of 412%Show ranking
    Narrow crown stapler brands4th of 412%Show ranking
    Chain mortiser brands4th of 512.3%Show ranking
    SDS drill brands4th of 512.4%Show ranking
    Power drill brands4th of 412.5%Show ranking
    Tire inflator brands4th of 412.5%Show ranking
    Cordless Sawzall brands4th of 512.5%Show ranking
    Cordless chop saw brands3rd of 312.9%Show ranking
    Portable band saw brands3rd of 312.9%Show ranking
    Dust extractor brands4th of 813.4%Show ranking
    Push mower brands8th of 80%Show ranking
    Air nailer brands3rd of 814.3%Show ranking
    Pipe cutter brands3rd of 714.8%Show ranking
    Cable cutter brands3rd of 415.1%Show ranking
    Laser level brands3rd of 515.4%Show ranking
    SDS Max brands3rd of 515.6%Show ranking
    Tool belt brands3rd of 815.8%Show ranking
    Cordless planer brands3rd of 315.8%Show ranking
    Tool bag brands3rd of 616.1%Show ranking
    Toolbox brands3rd of 616.1%Show ranking
    Framing nail gun brands3rd of 616.3%Show ranking
    Die grinder bits brands3rd of 516.3%Show ranking
    Plate compactor brands7th of 80.06%Show ranking
    Grinder blades brands3rd of 616.7%Show ranking
    Variable speed grinder brands3rd of 316.7%Show ranking
    Chasing machine brands3rd of 617%Show ranking
    Cordless buffer brands3rd of 417%Show ranking
    Caulking gun brands3rd of 617.2%Show ranking
    Keyless chuck brands3rd of 617.3%Show ranking
    Pop rivet gun brands3rd of 417.3%Show ranking
    Roto hammer brands3rd of 417.3%Show ranking
    Breaker hammer brands3rd of 417.3%Show ranking
    Chipping hammer brands3rd of 417.3%Show ranking
    Right angle drill brands3rd of 317.3%Show ranking
    Leaf vacuum brands4th of 40.06%Show ranking
    Power inverter brands3rd of 617.7%Show ranking
    Car polisher brands3rd of 618.7%Show ranking
    LED work light brands3rd of 419%Show ranking
    PEX crimper brands3rd of 419%Show ranking
    Rubber mallet brands2nd of 624.1%Show ranking
    Countersink bit brands3rd of 526.1%Show ranking
    Tool pouch brands2nd of 626.4%Show ranking
    Aviation snips brands2nd of 627.3%Show ranking
    PVC cutter brands2nd of 527.8%Show ranking
    Cable stripper brands2nd of 328.6%Show ranking
    Laser plumb bob brands2nd of 530.6%Show ranking
    Green laser brands2nd of 330.9%Show ranking
    Chalk box brands2nd of 532.3%Show ranking
    Drill bits brands2nd of 435.2%Show ranking
    Mini hacksaw brands2nd of 535.3%Show ranking
    Spade bits brands2nd of 436.3%Show ranking
    Heated gloves brands2nd of 437%Show ranking
    Multi-tool brands3rd of 412.4%Show ranking
    Pipe wrench brands3rd of 510.5%Show ranking
    Ratchet spanners brands5th of 51.6%Show ranking
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