Brandwave

Makita vs Milwaukee:Which is more popular?

In September 2026, Makita had more branded searches than Milwaukee among hot glue gun brands in New Zealand. Makita had about 9,100 branded searches, while Milwaukee had 2,950. Makita made up 35.2% of all hot glue gun brand searches we track, and Milwaukee accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about hot glue gun brands, neither Makita nor Milwaukee appeared in any of the five answers.

Among hot glue gun brands in New Zealand in September 2026

Who do people search for more?

Makita, about 3 searches for every 1 for Milwaukee

Makita 9.1K searchesMilwaukee 3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Makita in 0 of 5Milwaukee in 0 of 5

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Top hot glue gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Makita nor Milwaukee showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Gloo2nd
  3. Bosch3rd
  4. DeWalt4th
  5. Makita–
  6. Milwaukee–
  7. Gorilla Glue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gloo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Glue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot glue gun brands

5 answers
  • Asked ChatGPT

    “Which hot glue gun brand should I buy in New Zealand?”

    1. 1Ryobi
    2. 2Gloo
    3. 3Bosch
  • Asked ChatGPT

    “What are the best hot glue gun brands in New Zealand?”

    1. 1Ryobi
    2. 2Bosch
    3. 3Gloo
    4. 4DeWalt
  • Asked ChatGPT

    “What's the best hot glue gun brand in New Zealand for craft projects?”

    1. 1Gloo
    2. 2Bosch
  • Searched Google, AI Overview

    “hot glue gun nz”

    1. 1Ryobi
    2. 2Bosch
  • Searched Google, AI Overview

    “mini glue gun”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

    Is Makita or Milwaukee more popular in search?

    This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all seven hot glue gun brands we track, month by month, from searches in New Zealand.

    Makita and Milwaukee among hot glue gun brands in New Zealand, by month

    Share of searches by month for Makita, Milwaukee. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaRyobiDeWaltMilwaukeeGorilla GlueBoschGloo
    Oct 202535.9%28.9%19.8%10.4%4.7%0.14%0.05%
    Nov 202528.7%35.5%22.7%9.2%3.8%0.11%0.04%
    Dec 202531.2%38.6%17.7%8.7%3.6%0.12%0.04%
    Jan 202634.5%33.8%19.3%8.2%4.1%0.14%0.05%
    Feb 202635.9%28.7%20.7%10.3%4.2%0.1%0.05%
    Mar 202633.3%32%20%10.1%4.5%0.13%0.04%
    Apr 202636.1%28.9%20.2%10.2%4.2%0.24%0.05%
    May 202637%24.3%21%13.1%4.3%0.19%0.05%
    Jun 202634.8%24.2%24.2%12.7%4%0.09%0.05%
    Jul 202636.6%24.4%21.2%12.7%4.9%0.15%0.05%
    Aug 202632.1%26.5%21.1%15.8%4.2%0.13%0.04%
    Sep 202635.2%28.9%19.3%11.4%5%0.12%0%

    How has the Makita and Milwaukee comparison changed over the last 12 months?

    3 findings
    • Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Makita’s share of searches among hot glue gun brands in New Zealand moved from 35.9% to 35.2%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
    • Across the 12 months ending September 2026, Milwaukee’s share of searches among hot glue gun brands in New Zealand moved from 10.4% to 11.4%, and its estimated monthly branded searches moved from 2.2K to 3K.

    How did search popularity change for New Zealand hot glue gun brands in September 2026?

    2 changes
    1. In September 2026, Makita gained share of searches among hot glue gun brands in New Zealand, from 32.1% to 35.2%.

    2. In September 2026, Milwaukee lost share of searches among hot glue gun brands in New Zealand, from 15.8% to 11.4%.

    How are branded searches counted?

    7 search terms

    Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Makita

    2 branded search terms

    • makita
    • makita tool

    Milwaukee

    5 branded search terms

    • milwaukee tool
    • milwaukee tool bag
    • milwaukee tool box
    • milwaukee tool kit
    • milwaukee tool set

    How the Brand Demand Index is measured

    Other head-to-heads among hot glue gun brands

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