Framing nail gun brands in New Zealand:Which are most popular?
In September 2026, Ryobi was the most searched framing nail gun brand in New Zealand, accounting for 41.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Milwaukee, HiKOKI and Paslode showed up in every answer. Paslode was recommended most often, coming first in three out of five responses.
RyobiShare of searches 41.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DeWaltShare of searches 27.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 16.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HiKOKIShare of searches 10.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
PaslodeShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top framing nail gun brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Milwaukee, HiKOKI and Paslode appeared every time. Paslode was recommended most often, coming first in three out of five answers. Milwaukee was second, and HiKOKI was third. Ryobi, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HiKOKI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paslode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bostitch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about framing nail gun brands
5 answers
Asked ChatGPT
“Which framing nail gun brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best framing nail gun brands in New Zealand?”
Asked ChatGPT
“What's the best framing nail gun brand in New Zealand for framing jobs?”
Searched Google, AI Overview
“battery framing nail gun”
Searched Google, AI Overview
“nail gun for framing”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which framing nail gun brands do people search for most?
This chart shows how often people search Google for each framing nail gun brand by name. Each line represents a brand's share of searches for all six framing nail gun brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ryobi, DeWalt, Milwaukee, HiKOKI, Paslode. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | DeWalt | Milwaukee | HiKOKI | Paslode | Bostitch |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.6% | 14.5% | 10.8% | 6.6% | 0.26% |
| Nov 2025 | 46.7% | 29.8% | 12.2% | 7.6% | 3.6% | 0.1% |
| Dec 2025 | 53.6% | 24.6% | 12.1% | 6.8% | 2.7% | 0.17% |
| Jan 2026 | 48.7% | 27.9% | 11.8% | 8.2% | 3.2% | 0.2% |
| Feb 2026 | 42% | 30.3% | 15.1% | 8.3% | 4.1% | 0.14% |
| Mar 2026 | 44.5% | 27.7% | 14% | 9.2% | 4.5% | 0.19% |
| Apr 2026 | 42.3% | 29.6% | 14.9% | 8.7% | 4.2% | 0.28% |
| May 2026 | 36% | 31.1% | 19.5% | 9% | 4.3% | 0.14% |
| Jun 2026 | 33.7% | 33.7% | 17.7% | 10.2% | 4.6% | 0.19% |
| Jul 2026 | 35.4% | 30.6% | 18.4% | 11.2% | 4.2% | 0.21% |
| Aug 2026 | 35.8% | 28.5% | 21.4% | 10.7% | 3.4% | 0.23% |
| Sep 2026 | 41.2% | 27.5% | 16.3% | 10.9% | 4% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.2% | 7.5K | +19.1% | +5.4 points | |
| 2, held 2nd | 27.5% | 5K | 0% | -1 points | |
| 3, held 3rd | 16.3% | 3K | -21.3% | -5.1 points | |
| 4, held 4th | 10.9% | 2K | +5.3% | +0.2 points | |
| 5, held 5th | 4% | 720 | +22% | +0.6 points | |
| 6, held 6th | 0.17% | 30 | -25% | -0.1 points |
1.
Ryobi41.2%
Held 1st. 7.5K estimated branded searches, +19.1% vs prior month. Share +5.4 points.
2.
DeWalt27.5%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1 points.
16.3%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.1 points.
4.
HiKOKI10.9%
Held 4th. 2K estimated branded searches, +5.3% vs prior month. Share +0.2 points.
5.
Paslode4%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share +0.6 points.
6.
Bostitch0.17%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.
Which brand is most popular in search among framing nail gun brands in New Zealand?
6 brands
In September 2026, Ryobi was the most searched among framing nail gun brands in New Zealand, with an estimated 7.5K branded searches, 41.2% of all searches for the six we track. DeWalt is in 2nd place, 13.7 percentage points behind at 27.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Ryobi | 40.3% → 41.2% | 53.6%Dec 2025 | 33.7%Jun 2026 | 1st |
| DeWalt | 27.6% → 27.5% | 33.7%Jun 2026 | 24.6%Dec 2025 | 2nd |
| Milwaukee | 14.5% → 16.3% | 21.4%Aug 2026 | 11.8%Jan 2026 | 3rd |
| HiKOKI | 10.8% → 10.9% | 11.2%Jul 2026 | 6.8%Dec 2025 | 4th |
| Paslode | 6.6% → 4% | 6.6%Oct 2025 | 2.7%Dec 2025 | 5th |
| Bostitch | 0.26% → 0.17% | 0.28%Apr 2026 | 0.1%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ryobi’s share of searches among framing nail gun brands in New Zealand increased from 40.3% to 41.2%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among framing nail gun brands in New Zealand increased from 14.5% to 16.3%.
- Across the 12 months ending September 2026, Paslode’s share of searches among framing nail gun brands in New Zealand decreased from 6.6% to 4%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among framing nail gun brands in New Zealand peaked at 53.6% in December 2025 and was lowest at 33.7% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among framing nail gun brands in New Zealand peaked at 33.7% in June 2026 and was lowest at 24.6% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among framing nail gun brands in New Zealand peaked at 21.4% in August 2026 and was lowest at 11.8% in January 2026.
- Across the 12 months ending September 2026, HiKOKI’s share of searches among framing nail gun brands in New Zealand peaked at 11.2% in July 2026 and was lowest at 6.8% in December 2025.
- Across the 12 months ending September 2026, Paslode’s share of searches among framing nail gun brands in New Zealand peaked at 6.6% in October 2025 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, DeWalt, HiKOKI and Bostitch held steady: their share of searches among framing nail gun brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand framing nail gun brands in September 2026?
6 changes
In September 2026, Ryobi gained share of searches among framing nail gun brands in New Zealand, from 35.8% to 41.2%.
In September 2026, Paslode gained share of searches among framing nail gun brands in New Zealand, from 3.4% to 4%.
In September 2026, Milwaukee lost share of searches among framing nail gun brands in New Zealand, from 21.4% to 16.3%.
In September 2026, DeWalt lost share of searches among framing nail gun brands in New Zealand, from 28.5% to 27.5%.
Estimated monthly branded searches for HiKOKI in New Zealand rose 20.1% over 12 measured months, from 1.6K to 2K in September 2026.
Estimated monthly branded searches for Bostitch in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
Compare popularity between leading brands
- Ryobi vs DeWalt: compare popularity
- Ryobi vs Milwaukee: compare popularity
- Ryobi vs HiKOKI: compare popularity
- Ryobi vs Paslode: compare popularity
- DeWalt vs Milwaukee: compare popularity
- DeWalt vs HiKOKI: compare popularity
- DeWalt vs Paslode: compare popularity
- Milwaukee vs HiKOKI: compare popularity
- Milwaukee vs Paslode: compare popularity
- HiKOKI vs Paslode: compare popularity
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