Brandwave

DeWalt vs Paslode:Which is more popular?

In September 2026, DeWalt had more branded searches than Paslode among cordless roofing nailer brands in New Zealand. DeWalt had about 4,990 branded searches, while Paslode had 720. DeWalt made up 19.1% of all cordless roofing nailer brand searches we track, and Paslode accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about cordless roofing nailer brands, DeWalt appeared in all five answers and Paslode in three. DeWalt was mentioned before Paslode in four out of five answers.

Among cordless roofing nailer brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 7 searches for every 1 for Paslode

DeWalt 5K searchesPaslode 720 searches

Who does AI mention more?

DeWalt, mentioned in every answer we collected

DeWalt in 5 of 5Paslode in 3 of 5

Who does AI recommend more?

DeWalt, named ahead of Paslode in 4 of 5 answers

DeWalt first in 4Paslode first in 1

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Top cordless roofing nailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Paslode was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Paslode in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. DeWalt2nd
  3. HiKOKI3rd
  4. Paslode4th
  5. Makita5th
  6. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiKOKI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paslode3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cordless roofing nailer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or Paslode more popular in search?

This chart shows how often people search Google for DeWalt and Paslode by name. Each line represents a brand's share of searches for all six cordless roofing nailer brands we track, month by month, from searches in New Zealand.

DeWalt and Paslode among cordless roofing nailer brands in New Zealand, by month

Share of searches by month for DeWalt, Paslode. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltHiKOKIMilwaukeePaslode
Oct 202534.2%29.3%18.8%7.4%5.8%4.5%
Nov 202527.9%35.9%22%5.6%5.9%2.6%
Dec 202530.8%39.7%17.5%4.8%5.3%1.9%
Jan 202633.9%34.9%19%5.6%4.5%2.2%
Feb 202635.3%29.8%20.4%5.6%6.1%2.8%
Mar 202632.6%32.7%19.5%6.5%5.7%3.1%
Apr 202635.3%30.1%19.8%5.8%6.1%2.8%
May 202636.8%25.7%20.9%6%7.7%2.9%
Jun 202633.9%25%23.6%7.1%7.1%3.2%
Jul 202636.3%25.8%21%7.7%6.3%2.9%
Aug 202631.6%27.4%20.7%7.8%10%2.5%
Sep 202634.8%29.8%19.1%7.5%6.1%2.8%

How has the DeWalt and Paslode comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand cordless roofing nailer brands in September 2026?

2 changes
  1. In September 2026, DeWalt lost share of searches among cordless roofing nailer brands in New Zealand, from 20.7% to 19.1%.

  2. Estimated monthly branded searches for Paslode in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Paslode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Paslode

1 branded search term

  • paslode

How the Brand Demand Index is measured

Other head-to-heads among cordless roofing nailer brands

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