How popular isPaslode?
In September 2026, people searched for Paslode by name about 720 times in New Zealand, a 28% decrease from the previous year. These searches made up 2.8% of all New Zealand cordless roofing nailer brand searches, placing Paslode sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about cordless roofing nailer brands, Paslode appeared in three of the five answers and was the fourth most recommended of the six.
Paslode is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
MakitaShare of searches 34.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
RyobiShare of searches 29.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DeWaltShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HiKOKIShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
PaslodeShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top cordless roofing nailer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Paslode was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Paslode is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HiKOKI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paslode3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cordless roofing nailer brands
5 answers
Asked ChatGPT
“Which cordless roofing nailer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cordless roofing nailer brands in New Zealand?”
Asked ChatGPT
“What's the best cordless roofing nailer brand in New Zealand for roofing jobs?”
Searched Google, AI Overview
“battery roofing nailer”
Searched Google, AI Overview
“cordless roofing nailer brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which cordless roofing nailer brands compete with Paslode?
Share of searches by month for Makita, Ryobi, DeWalt, HiKOKI, Milwaukee, Paslode. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | HiKOKI | Milwaukee | Paslode |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 29.3% | 18.8% | 7.4% | 5.8% | 4.5% |
| Nov 2025 | 27.9% | 35.9% | 22% | 5.6% | 5.9% | 2.6% |
| Dec 2025 | 30.8% | 39.7% | 17.5% | 4.8% | 5.3% | 1.9% |
| Jan 2026 | 33.9% | 34.9% | 19% | 5.6% | 4.5% | 2.2% |
| Feb 2026 | 35.3% | 29.8% | 20.4% | 5.6% | 6.1% | 2.8% |
| Mar 2026 | 32.6% | 32.7% | 19.5% | 6.5% | 5.7% | 3.1% |
| Apr 2026 | 35.3% | 30.1% | 19.8% | 5.8% | 6.1% | 2.8% |
| May 2026 | 36.8% | 25.7% | 20.9% | 6% | 7.7% | 2.9% |
| Jun 2026 | 33.9% | 25% | 23.6% | 7.1% | 7.1% | 3.2% |
| Jul 2026 | 36.3% | 25.8% | 21% | 7.7% | 6.3% | 2.9% |
| Aug 2026 | 31.6% | 27.4% | 20.7% | 7.8% | 10% | 2.5% |
| Sep 2026 | 34.8% | 29.8% | 19.1% | 7.5% | 6.1% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.8% | 9.1K | +19.7% | +3.2 points | |
| 2, held 2nd | 29.8% | 7.8K | +18.2% | +2.4 points | |
| 3, held 3rd | 19.1% | 5K | 0% | -1.7 points | |
| 4, moved from 5th to 4th | 7.5% | 2K | +5.3% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.1% | 1.6K | -33.3% | -3.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.8% | 720 | +22% | +0.3 points |
1.
Makita34.8%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.2 points.
2.
Ryobi29.8%
Held 2nd. 7.8K estimated branded searches, +18.2% vs prior month. Share +2.4 points.
3.
DeWalt19.1%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.7 points.
4.
HiKOKI7.5%
Moved from 5th to 4th. 2K estimated branded searches, +5.3% vs prior month. Share -0.3 points.
6.1%
Moved from 4th to 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share -3.9 points.
6.
Paslode2.8%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.3 points.
Compare popularity between Paslode and its closest rivals
Every comparison with Paslode
6 comparisons
How has branded search demand for Paslode changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Paslode in New Zealand fell from 1K to 720.
- Across the 12 months ending September 2026, Paslode’s share of searches among cordless roofing nailer brands in New Zealand decreased from 4.5% to 2.8%.
- Across the 12 months ending September 2026, Paslode’s share of searches among cordless roofing nailer brands in New Zealand peaked at 4.5% in October 2025 and was lowest at 1.9% in December 2025.
How did search popularity change for New Zealand cordless roofing nailer brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among cordless roofing nailer brands in New Zealand, from 31.6% to 34.8%.
In September 2026, Ryobi gained share of searches among cordless roofing nailer brands in New Zealand, from 27.4% to 29.8%.
In September 2026, Milwaukee lost share of searches among cordless roofing nailer brands in New Zealand, from 10% to 6.1%.
In September 2026, DeWalt lost share of searches among cordless roofing nailer brands in New Zealand, from 20.7% to 19.1%.
In September 2026, HiKOKI rose from 5th to 4th among cordless roofing nailer brands in New Zealand.
Estimated monthly branded searches for Paslode in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are Paslode’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Paslode’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- paslode
Who owns Paslode?
Paslode is owned by 
ITW. Brandwave does not track any other brands owned by ITW.
Do you work for Paslode? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Paslode compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cordless roofing nailer brands | 6th of 6 | 2.8% | Shown above |
| Air nailer brands | 6th of 8 | 3.5% | Show ranking |
| Framing nail gun brands | 5th of 6 | 4% | Show ranking |
Is Paslode your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.