Brandwave

How popular isHiKOKI?

In September 2026, people searched for HiKOKI by name about 3,150 times in New Zealand, a 24.5% increase from the previous year. These searches made up 7.5% of all New Zealand cordless roofing nailer brand searches, placing HiKOKI fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about cordless roofing nailer brands, HiKOKI appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

HiKOKI is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 34.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. RyobiShare of searches 29.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. HiKOKIShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. MilwaukeeShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+1 more

HiKOKI website (opens in a new tab)

Follow HiKOKI and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top cordless roofing nailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HiKOKI was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. HiKOKI is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. DeWalt2nd
  3. HiKOKI3rd
  4. Paslode4th
  5. Makita5th
  6. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiKOKI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paslode3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cordless roofing nailer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which cordless roofing nailer brands compete with HiKOKI?

HiKOKI against cordless roofing nailer brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, DeWalt, HiKOKI, Milwaukee, Paslode. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltHiKOKIMilwaukeePaslode
Oct 202534.2%29.3%18.8%7.4%5.8%4.5%
Nov 202527.9%35.9%22%5.6%5.9%2.6%
Dec 202530.8%39.7%17.5%4.8%5.3%1.9%
Jan 202633.9%34.9%19%5.6%4.5%2.2%
Feb 202635.3%29.8%20.4%5.6%6.1%2.8%
Mar 202632.6%32.7%19.5%6.5%5.7%3.1%
Apr 202635.3%30.1%19.8%5.8%6.1%2.8%
May 202636.8%25.7%20.9%6%7.7%2.9%
Jun 202633.9%25%23.6%7.1%7.1%3.2%
Jul 202636.3%25.8%21%7.7%6.3%2.9%
Aug 202631.6%27.4%20.7%7.8%10%2.5%
Sep 202634.8%29.8%19.1%7.5%6.1%2.8%

  1. 1.Makita

    34.8%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.2 points.

  2. 2.Ryobi

    29.8%

    Held 2nd. 7.8K estimated branded searches, +18.2% vs prior month. Share +2.4 points.

  3. 3.DeWalt

    19.1%

    Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.HiKOKI

    7.5%

    Moved from 5th to 4th. 2K estimated branded searches, +5.3% vs prior month. Share -0.3 points.

  5. 5.Milwaukee

    6.1%

    Moved from 4th to 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share -3.9 points.

  6. 6.Paslode

    2.8%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.3 points.

Compare popularity between HiKOKI and its closest rivals

Every comparison with HiKOKI

9 comparisons

How has branded search demand for HiKOKI changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HiKOKI in New Zealand rose from 2.5K to 3.1K.
  • Across the 12 months ending September 2026, HiKOKI’s share of searches among cordless roofing nailer brands in New Zealand peaked at 7.8% in August 2026 and was lowest at 4.8% in December 2025.

How did search popularity change for New Zealand cordless roofing nailer brands in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among cordless roofing nailer brands in New Zealand, from 31.6% to 34.8%.

  2. In September 2026, Ryobi gained share of searches among cordless roofing nailer brands in New Zealand, from 27.4% to 29.8%.

  3. In September 2026, Milwaukee lost share of searches among cordless roofing nailer brands in New Zealand, from 10% to 6.1%.

  4. In September 2026, DeWalt lost share of searches among cordless roofing nailer brands in New Zealand, from 20.7% to 19.1%.

  5. In September 2026, HiKOKI rose from 5th to 4th among cordless roofing nailer brands in New Zealand.

  6. Estimated monthly branded searches for Paslode in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are HiKOKI’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using HiKOKI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hikoki
  • hikoki battery
  • hikoki drill
  • hikoki multi tool
  • hikoki multivolt battery
  • hikoki planer
  • hikoki power tools
  • hikoki radio
  • hikoki tools

Do you work for HiKOKI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HiKOKI compete?

HiKOKI is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands6th of 93.6%Show ranking
Cordless roofing nailer brands4th of 67.5%Shown above
Air nailer brands4th of 89.5%Show ranking
Framing nail gun brands4th of 610.9%Show ranking
Creator with pink hair and a pink jacket

Is HiKOKI your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free