How popular isBostitch?
In September 2026, people searched for Bostitch by name about 30 times in New Zealand, a 25% decrease from the previous year. These searches made up 0.17% of all New Zealand framing nail gun brand searches, placing Bostitch sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about framing nail gun brands, Bostitch appeared in two of the five answers and was the joint fourth most recommended of the six.
Bostitch is the sixth most searched of 6 competitors and the joint fourth most recommended in AI answers.
RyobiShare of searches 41.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DeWaltShare of searches 27.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 16.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HiKOKIShare of searches 10.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
BostitchShare of searches 0.17%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top framing nail gun brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bostitch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bostitch is the joint fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HiKOKI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Paslode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bostitch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about framing nail gun brands
5 answers
Asked ChatGPT
“Which framing nail gun brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best framing nail gun brands in New Zealand?”
Asked ChatGPT
“What's the best framing nail gun brand in New Zealand for framing jobs?”
Searched Google, AI Overview
“battery framing nail gun”
Searched Google, AI Overview
“nail gun for framing”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which framing nail gun brands compete with Bostitch?
Share of searches by month for Ryobi, DeWalt, Milwaukee, HiKOKI, Paslode, Bostitch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | DeWalt | Milwaukee | HiKOKI | Paslode | Bostitch |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.6% | 14.5% | 10.8% | 6.6% | 0.26% |
| Nov 2025 | 46.7% | 29.8% | 12.2% | 7.6% | 3.6% | 0.1% |
| Dec 2025 | 53.6% | 24.6% | 12.1% | 6.8% | 2.7% | 0.17% |
| Jan 2026 | 48.7% | 27.9% | 11.8% | 8.2% | 3.2% | 0.2% |
| Feb 2026 | 42% | 30.3% | 15.1% | 8.3% | 4.1% | 0.14% |
| Mar 2026 | 44.5% | 27.7% | 14% | 9.2% | 4.5% | 0.19% |
| Apr 2026 | 42.3% | 29.6% | 14.9% | 8.7% | 4.2% | 0.28% |
| May 2026 | 36% | 31.1% | 19.5% | 9% | 4.3% | 0.14% |
| Jun 2026 | 33.7% | 33.7% | 17.7% | 10.2% | 4.6% | 0.19% |
| Jul 2026 | 35.4% | 30.6% | 18.4% | 11.2% | 4.2% | 0.21% |
| Aug 2026 | 35.8% | 28.5% | 21.4% | 10.7% | 3.4% | 0.23% |
| Sep 2026 | 41.2% | 27.5% | 16.3% | 10.9% | 4% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.2% | 7.5K | +19.1% | +5.4 points | |
| 2, held 2nd | 27.5% | 5K | 0% | -1 points | |
| 3, held 3rd | 16.3% | 3K | -21.3% | -5.1 points | |
| 4, held 4th | 10.9% | 2K | +5.3% | +0.2 points | |
| 5, held 5th | 4% | 720 | +22% | +0.6 points | |
| 6, held 6th | 0.17% | 30 | -25% | -0.1 points |
1.
Ryobi41.2%
Held 1st. 7.5K estimated branded searches, +19.1% vs prior month. Share +5.4 points.
2.
DeWalt27.5%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1 points.
16.3%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.1 points.
4.
HiKOKI10.9%
Held 4th. 2K estimated branded searches, +5.3% vs prior month. Share +0.2 points.
5.
Paslode4%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share +0.6 points.
6.
Bostitch0.17%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.
Compare popularity between Bostitch and its closest rivals
How has branded search demand for Bostitch changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bostitch in New Zealand fell from 40 to 30.
- Across the 12 months ending September 2026, Bostitch’s share of searches among framing nail gun brands in New Zealand held steady, from 0.26% to 0.17%.
How did search popularity change for New Zealand framing nail gun brands in September 2026?
6 changes
In September 2026, Ryobi gained share of searches among framing nail gun brands in New Zealand, from 35.8% to 41.2%.
In September 2026, Paslode gained share of searches among framing nail gun brands in New Zealand, from 3.4% to 4%.
In September 2026, Milwaukee lost share of searches among framing nail gun brands in New Zealand, from 21.4% to 16.3%.
In September 2026, DeWalt lost share of searches among framing nail gun brands in New Zealand, from 28.5% to 27.5%.
Estimated monthly branded searches for HiKOKI in New Zealand rose 20.1% over 12 measured months, from 1.6K to 2K in September 2026.
Estimated monthly branded searches for Bostitch in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
How are Bostitch’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bostitch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bostitch
Who owns Bostitch?
Bostitch is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker.
Do you work for Bostitch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bostitch compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Air nailer brands | 7th of 8 | 0.15% | Show ranking |
| Framing nail gun brands | 6th of 6 | 0.17% | Shown above |
Is Bostitch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.