How popular isMilwaukee?
In September 2026, people searched for Milwaukee by name about 10,000 times in New Zealand, a 39.7% increase from the previous year. These searches made up 12% of all New Zealand narrow crown stapler brand searches, placing Milwaukee fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about narrow crown stapler brands, Milwaukee appeared in all answers and was the most recommended of the four.
Milwaukee is the fourth most searched of 4 competitors and the most recommended in AI answers.
MakitaShare of searches 37.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
RyobiShare of searches 30.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 20.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 12%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top narrow crown stapler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Milwaukee is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about narrow crown stapler brands
5 answers
Asked ChatGPT
“Which narrow crown stapler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best narrow crown stapler brands in New Zealand?”
Asked ChatGPT
“What's the best narrow crown stapler brand in New Zealand for finish carpentry?”
Searched Google, AI Overview
“best narrow crown stapler”
Searched Google, AI Overview
“18 gauge stapler”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which narrow crown stapler brands compete with Milwaukee?
Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 37.8% | 30.4% | 20.8% | 10.9% |
| Nov 2025 | 29.9% | 36.9% | 23.6% | 9.6% |
| Dec 2025 | 32.4% | 40.1% | 18.4% | 9.1% |
| Jan 2026 | 36% | 35.3% | 20.2% | 8.5% |
| Feb 2026 | 37.5% | 30% | 21.7% | 10.8% |
| Mar 2026 | 34.9% | 33.6% | 20.9% | 10.6% |
| Apr 2026 | 37.8% | 30.3% | 21.2% | 10.7% |
| May 2026 | 38.8% | 25.4% | 22% | 13.8% |
| Jun 2026 | 36.3% | 25.2% | 25.2% | 13.3% |
| Jul 2026 | 38.6% | 25.7% | 22.3% | 13.4% |
| Aug 2026 | 33.6% | 27.8% | 22.1% | 16.6% |
| Sep 2026 | 37.1% | 30.5% | 20.4% | 12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 9.1K | +19.7% | +3.5 points | |
| 2, held 2nd | 30.5% | 7.5K | +19.1% | +2.7 points | |
| 3, held 3rd | 20.4% | 5K | 0% | -1.7 points | |
| 4, held 4th | 12% | 3K | -21.3% | -4.5 points |
1.
Makita37.1%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.5 points.
2.
Ryobi30.5%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.7 points.
3.
DeWalt20.4%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.7 points.
12%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.5 points.
Compare popularity between Milwaukee and its closest rivals
Every comparison with Milwaukee
53 comparisons
- DeWalt vs Milwaukee
- Makita vs Milwaukee
- Milwaukee vs Ryobi
- Milwaukee vs Ozito
- HiKOKI vs Milwaukee
- Festool vs Milwaukee
- Husqvarna vs Milwaukee
- Milwaukee vs Stihl
- Knipex vs Milwaukee
- Milwaukee vs Stanley
- Hilti vs Milwaukee
- Fuller vs Milwaukee
- Leatherman vs Milwaukee
- Kincrome vs Milwaukee
- Gorilla Glue vs Milwaukee
- Milwaukee vs Thor
- Milwaukee vs Senco
- Milwaukee vs Paslode
- Milwaukee vs ToughBuilt
- Milwaukee vs Veto Pro Pac
- Milwaukee vs Victorinox
- Badger Tool Belts vs Milwaukee
- Gerber vs Milwaukee
- Buckaroo vs Milwaukee
- Bahco vs Milwaukee
- Milwaukee vs OX Tools
- Milwaukee vs Sutton Tools
- CLC vs Milwaukee
- Milwaukee vs Rapid
- Milwaukee vs RUPES
- Metabo vs Milwaukee
- Milwaukee vs Tactix
- Midwest Snips vs Milwaukee
- Milwaukee vs RIDGID
- Full Boar vs Milwaukee
- Milwaukee vs Projecta
- Irwin vs Milwaukee
- ECHO vs Milwaukee
- Milwaukee vs Tajima
- Milwaukee vs Stanley
- Milwaukee vs Victron Energy
- FLEX vs Milwaukee
- Milwaukee vs Wiss
- Leica Geosystems vs Milwaukee
- Bosch Professional vs Milwaukee
- Milwaukee vs Mirka
- Milwaukee vs Occidental Leather
- Milwaukee vs Rothenberger
- Milwaukee vs Rubi
- Milwaukee vs PFERD
- Enerdrive vs Milwaukee
- Diamondback Toolbelts vs Milwaukee
- Arrow vs Milwaukee
How has branded search demand for Milwaukee changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee in New Zealand rose from 7.2K to 10K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among narrow crown stapler brands in New Zealand increased from 10.9% to 12%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among narrow crown stapler brands in New Zealand peaked at 16.6% in August 2026 and was lowest at 8.5% in January 2026.
How did search popularity change for New Zealand narrow crown stapler brands in September 2026?
4 changes
In September 2026, Makita gained share of searches among narrow crown stapler brands in New Zealand, from 33.6% to 37.1%.
In September 2026, Ryobi gained share of searches among narrow crown stapler brands in New Zealand, from 27.8% to 30.5%.
In September 2026, Milwaukee lost share of searches among narrow crown stapler brands in New Zealand, from 16.6% to 12%.
In September 2026, DeWalt lost share of searches among narrow crown stapler brands in New Zealand, from 22.1% to 20.4%.
How are Milwaukee’s branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- milwaukee battery
- milwaukee battery charger
- milwaukee compound miter saw
- milwaukee drill
- milwaukee grass trimmer
- milwaukee leaf vacuum
- milwaukee multi tool
- milwaukee multitool
- milwaukee pipe wrench
- milwaukee plate compactor
- milwaukee power washer
- milwaukee push mower
- milwaukee ratchet spanners
- milwaukee tool
- milwaukee tool bag
- milwaukee tool box
- milwaukee tool kit
- milwaukee tool set
- milwaukee tools blower
- milwaukee tools chainsaw
- milwaukee tools grinder
- milwaukee tools packout
- milwaukee tools radio
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Where does Milwaukee compete?
Is Milwaukee your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.