Makita vs Milwaukee:Which is more popular?
In September 2026, Makita had more branded searches than Milwaukee among cordless stapler brands in New Zealand. Makita had about 9,100 branded searches, while Milwaukee had 2,950. Makita made up 37.1% of all cordless stapler brand searches we track, and Milwaukee accounted for 12%. When we asked ChatGPT and Google AI Overviews about cordless stapler brands, Makita appeared in all five answers and Milwaukee in four. Makita was mentioned before Milwaukee in three out of five answers.
Who do people search for more?
Makita, about 3 searches for every 1 for Milwaukee
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Milwaukee in 3 of 5 answers
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Top cordless stapler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Milwaukee was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Makita was listed before Milwaukee in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about cordless stapler brands
5 answers
Asked ChatGPT
“Which cordless stapler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cordless stapler brands in New Zealand?”
Asked ChatGPT
“What's the best cordless stapler brand in New Zealand for upholstery work?”
Searched Google, AI Overview
“best cordless stapler”
Searched Google, AI Overview
“cordless staple gun nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Makita or Milwaukee more popular in search?
This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all four cordless stapler brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 37.8% | 30.4% | 20.8% | 10.9% |
| Nov 2025 | 29.9% | 36.9% | 23.6% | 9.6% |
| Dec 2025 | 32.4% | 40.1% | 18.4% | 9.1% |
| Jan 2026 | 36% | 35.3% | 20.2% | 8.5% |
| Feb 2026 | 37.5% | 30% | 21.7% | 10.8% |
| Mar 2026 | 34.9% | 33.6% | 20.9% | 10.6% |
| Apr 2026 | 37.8% | 30.3% | 21.2% | 10.7% |
| May 2026 | 38.8% | 25.4% | 22% | 13.8% |
| Jun 2026 | 36.3% | 25.2% | 25.2% | 13.3% |
| Jul 2026 | 38.6% | 25.7% | 22.3% | 13.4% |
| Aug 2026 | 33.6% | 27.8% | 22.1% | 16.6% |
| Sep 2026 | 37.1% | 30.5% | 20.4% | 12% |
How has the Makita and Milwaukee comparison changed over the last 12 months?
3 findings
- Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among cordless stapler brands in New Zealand moved from 37.8% to 37.1%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cordless stapler brands in New Zealand moved from 10.9% to 12%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand cordless stapler brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among cordless stapler brands in New Zealand, from 33.6% to 37.1%.
In September 2026, Milwaukee lost share of searches among cordless stapler brands in New Zealand, from 16.6% to 12%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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