Rubber mallet brands in New Zealand:Which are most popular?
In September 2026, DeWalt was the most searched rubber mallet brand in New Zealand, accounting for 40.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Kincrome was mentioned most often, in four of the five answers. Halder was recommended most often, coming first in two out of three responses that gave a list.
DeWaltShare of searches 40.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 24.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- FullerShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
KincromeShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ThorShare of searches 10.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top rubber mallet brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kincrome was mentioned most often, in four of the five answers. Halder was recommended most often, coming first in two out of three answers that gave a list. Kincrome was second, and Thor was third. DeWalt, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kincrome4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fuller3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halder3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Thor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rubber mallet brands
5 answers
Asked ChatGPT
“Which rubber mallet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best rubber mallet brands in New Zealand?”
Asked ChatGPT
“What's the best rubber mallet brand in New Zealand for general home use?”
Searched Google, AI Overview
“best rubber mallet”
Searched Google, AI Overview
“rubber mallet brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which rubber mallet brands do people search for most?
This chart shows how often people search Google for each rubber mallet brand by name. Each line represents a brand's share of searches for all six rubber mallet brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee, Fuller, Kincrome, Thor. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Fuller | Kincrome | Thor | Halder |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 19.9% | 21.7% | 12.4% | 8% | 0.18% |
| Nov 2025 | 45.6% | 18.6% | 18.3% | 9.8% | 7.6% | 0.08% |
| Dec 2025 | 37.3% | 18.4% | 25% | 11.5% | 7.6% | 0.17% |
| Jan 2026 | 39.2% | 16.5% | 27.1% | 10.4% | 6.7% | 0.09% |
| Feb 2026 | 41% | 20.4% | 22.8% | 8.9% | 6.8% | 0.09% |
| Mar 2026 | 41.1% | 20.7% | 22% | 9.5% | 6.6% | 0.09% |
| Apr 2026 | 39.9% | 20.1% | 22.9% | 10.1% | 6.9% | 0.1% |
| May 2026 | 39.5% | 24.7% | 17.4% | 11.6% | 6.6% | 0.18% |
| Jun 2026 | 45.1% | 23.7% | 13.7% | 11.3% | 6.1% | 0.09% |
| Jul 2026 | 39% | 23.4% | 17.1% | 12.4% | 7.9% | 0.18% |
| Aug 2026 | 38.4% | 28.8% | 12.3% | 10.5% | 10% | 0.08% |
| Sep 2026 | 40.7% | 24.1% | 13.1% | 11.4% | 10.6% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.7% | 5K | 0% | +2.3 points | |
| 2, held 2nd | 24.1% | 3K | -21.3% | -4.8 points | |
| 3, held 3rd | 13.1% | 1.6K | 0% | +0.8 points | |
| 4, held 4th | 11.4% | 1.4K | +2.9% | +1 points | |
| 5, held 5th | 10.6% | 1.3K | 0% | +0.6 points | |
| 6, held 6th | 0.16% | 20 | +100% | +0.1 points |
1.
DeWalt40.7%
Held 1st. 5K estimated branded searches, 0% vs prior month. Share +2.3 points.
24.1%
Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.
3.Fuller
13.1%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Kincrome11.4%
Held 4th. 1.4K estimated branded searches, +2.9% vs prior month. Share +1 points.
5.
Thor10.6%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.Halder
0.16%
Held 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
Which brand is most popular in search among rubber mallet brands in New Zealand?
6 brands
In September 2026, DeWalt was the most searched among rubber mallet brands in New Zealand, with an estimated 5K branded searches, 40.7% of all searches for the six we track. Milwaukee is in 2nd place, 16.6 percentage points behind at 24.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DeWalt | 37.9% → 40.7% | 45.6%Nov 2025 | 37.3%Dec 2025 | 1st |
| Milwaukee | 19.9% → 24.1% | 28.8%Aug 2026 | 16.5%Jan 2026 | 3rd → 2nd |
| Fuller | 21.7% → 13.1% | 27.1%Jan 2026 | 12.3%Aug 2026 | 2nd → 3rd |
| Kincrome | 12.4% → 11.4% | 12.4%Oct 2025 | 8.9%Feb 2026 | 4th |
| Thor | 8% → 10.6% | 10.6%Sep 2026 | 6.1%Jun 2026 | 5th |
| Halder | 0.18% → 0.16% | 0.18%May 2026 | 0.08%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among rubber mallet brands in New Zealand increased from 37.9% to 40.7%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among rubber mallet brands in New Zealand increased from 19.9% to 24.1%.
- Across the 12 months ending September 2026, Fuller’s share of searches among rubber mallet brands in New Zealand decreased from 21.7% to 13.1%.
- Across the 12 months ending September 2026, Kincrome’s share of searches among rubber mallet brands in New Zealand decreased from 12.4% to 11.4%.
- Across the 12 months ending September 2026, Thor’s share of searches among rubber mallet brands in New Zealand increased from 8% to 10.6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among rubber mallet brands in New Zealand peaked at 45.6% in November 2025 and was lowest at 37.3% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among rubber mallet brands in New Zealand peaked at 28.8% in August 2026 and was lowest at 16.5% in January 2026.
- Across the 12 months ending September 2026, Fuller’s share of searches among rubber mallet brands in New Zealand peaked at 27.1% in January 2026 and was lowest at 12.3% in August 2026.
- Across the 12 months ending September 2026, Kincrome’s share of searches among rubber mallet brands in New Zealand peaked at 12.4% in October 2025 and was lowest at 8.9% in February 2026.
- Across the 12 months ending September 2026, Thor’s share of searches among rubber mallet brands in New Zealand peaked at 10.6% in September 2026 and was lowest at 6.1% in June 2026.
- Across the 12 months ending September 2026, Milwaukee rose from 3rd to 2nd among rubber mallet brands in New Zealand.
- Across the 12 months ending September 2026, Fuller fell from 2nd to 3rd among rubber mallet brands in New Zealand.
- Across the 12 months ending September 2026, Halder held steady: its share of searches among rubber mallet brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand rubber mallet brands in September 2026?
5 changes
In September 2026, DeWalt gained share of searches among rubber mallet brands in New Zealand, from 38.4% to 40.7%.
In September 2026, Kincrome gained share of searches among rubber mallet brands in New Zealand, from 10.5% to 11.4%.
In September 2026, Fuller gained share of searches among rubber mallet brands in New Zealand, from 12.3% to 13.1%.
In September 2026, Thor gained share of searches among rubber mallet brands in New Zealand, from 10% to 10.6%.
In September 2026, Milwaukee lost share of searches among rubber mallet brands in New Zealand, from 28.8% to 24.1%.
Compare popularity between leading brands
- DeWalt vs Milwaukee: compare popularity
- DeWalt vs Fuller: compare popularity
- DeWalt vs Kincrome: compare popularity
- DeWalt vs Thor: compare popularity
- Milwaukee vs Fuller: compare popularity
- Milwaukee vs Kincrome: compare popularity
- Milwaukee vs Thor: compare popularity
- Fuller vs Kincrome: compare popularity
- Fuller vs Thor: compare popularity
- Kincrome vs Thor: compare popularity
- Compare any of these brands
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