Brandwave

How popular isDeWalt?

In September 2026, people searched for DeWalt by name about 21,400 times in New Zealand, a 32.4% increase from the previous year. These searches made up 40.7% of all New Zealand rubber mallet brand searches, placing DeWalt first out of six brands. When we asked both ChatGPT and Google AI Overviews about rubber mallet brands, DeWalt did not appear in any of the answers.

Search and AI answers in September 2026

DeWalt is the most searched of 6 competitors and not listed in any AI answer.

  1. DeWaltShare of searches 40.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 24.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FullerShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. KincromeShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. ThorShare of searches 10.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top rubber mallet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Halder1st
  2. Kincrome2nd
  3. Thor3rd
  4. Fuller4th
  5. DeWalt–
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kincrome4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fuller3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Halder3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rubber mallet brands

5 answers

  • Asked ChatGPT

    “Which rubber mallet brand should I buy in New Zealand?”

    1. 1Thor
    2. 2Kincrome
    3. 3Fuller

  • Asked ChatGPT

    “What are the best rubber mallet brands in New Zealand?”

    1. 1Halder
    2. 2Thor
    3. 3Kincrome
    4. 4Fuller

  • Asked ChatGPT

    “What's the best rubber mallet brand in New Zealand for general home use?”

    1. 1Kincrome

  • Searched Google, AI Overview

    “best rubber mallet”

    1. 1Halder

  • Searched Google, AI Overview

    “rubber mallet brands”

    1. 1Halder
    2. 2Kincrome
    3. 3Fuller

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which rubber mallet brands compete with DeWalt?

DeWalt against rubber mallet brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee, Fuller, Kincrome, Thor. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeFullerKincromeThorHalder
Oct 202537.9%19.9%21.7%12.4%8%0.18%
Nov 202545.6%18.6%18.3%9.8%7.6%0.08%
Dec 202537.3%18.4%25%11.5%7.6%0.17%
Jan 202639.2%16.5%27.1%10.4%6.7%0.09%
Feb 202641%20.4%22.8%8.9%6.8%0.09%
Mar 202641.1%20.7%22%9.5%6.6%0.09%
Apr 202639.9%20.1%22.9%10.1%6.9%0.1%
May 202639.5%24.7%17.4%11.6%6.6%0.18%
Jun 202645.1%23.7%13.7%11.3%6.1%0.09%
Jul 202639%23.4%17.1%12.4%7.9%0.18%
Aug 202638.4%28.8%12.3%10.5%10%0.08%
Sep 202640.7%24.1%13.1%11.4%10.6%0.16%

  1. 1.DeWalt

    40.7%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Milwaukee

    24.1%

    Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.

  3. 3.Fuller

    13.1%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Kincrome

    11.4%

    Held 4th. 1.4K estimated branded searches, +2.9% vs prior month. Share +1 points.

  5. 5.Thor

    10.6%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Halder

    0.16%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between DeWalt and its closest rivals

Every comparison with DeWalt

71 comparisons

How has branded search demand for DeWalt changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in New Zealand rose from 16.2K to 21.4K.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among rubber mallet brands in New Zealand increased from 37.9% to 40.7%.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among rubber mallet brands in New Zealand peaked at 45.6% in November 2025 and was lowest at 37.3% in December 2025.

How did search popularity change for New Zealand rubber mallet brands in September 2026?

5 changes

  1. In September 2026, DeWalt gained share of searches among rubber mallet brands in New Zealand, from 38.4% to 40.7%.

  2. In September 2026, Kincrome gained share of searches among rubber mallet brands in New Zealand, from 10.5% to 11.4%.

  3. In September 2026, Fuller gained share of searches among rubber mallet brands in New Zealand, from 12.3% to 13.1%.

  4. In September 2026, Thor gained share of searches among rubber mallet brands in New Zealand, from 10% to 10.6%.

  5. In September 2026, Milwaukee lost share of searches among rubber mallet brands in New Zealand, from 28.8% to 24.1%.

How are DeWalt’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dewalt
  • dewalt battery
  • dewalt blower
  • dewalt chainsaw
  • dewalt drill
  • dewalt drop saw
  • dewalt grass trimmer
  • dewalt grinder
  • dewalt impact wrench
  • dewalt laser
  • dewalt laser level
  • dewalt multi tool
  • dewalt planer
  • dewalt redemption
  • dewalt router
  • dewalt sander
  • dewalt table saw
  • dewalt tool box
  • dewalt tools
  • dewalt vacuum

Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does DeWalt compete?

DeWalt is ranked in 99 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands2nd of 923.4%Show ranking
Handheld vacuum brands2nd of 714.3%Show ranking
Cordless chainsaw brands5th of 611.6%Show ranking
Leaf blower brands5th of 712%Show ranking
Portable heater brands2nd of 619.4%Show ranking
Stone saw brands3rd of 619.3%Show ranking
Cut off saw brands2nd of 720.1%Show ranking
Chuck key brands2nd of 544.7%Show ranking
Air blower brands4th of 617.2%Show ranking
Cordless blower brands4th of 417.8%Show ranking
Pruning saw brands3rd of 824.4%Show ranking
Hedge cutter brands4th of 415.5%Show ranking
Saw stand brands2nd of 525.7%Show ranking
Skill saw brands2nd of 425.7%Show ranking
Drop saw brands2nd of 426%Show ranking
Hand sander brands3rd of 618.9%Show ranking
Orbital sander brands3rd of 619%Show ranking
Palm sander brands3rd of 620.2%Show ranking
Earth auger brands4th of 818%Show ranking
Biscuit joiner brands3rd of 618.1%Show ranking
Reciprocating saw brands2nd of 628.9%Show ranking
Compound miter saw brands2nd of 629.3%Show ranking
Cordless roofing nailer brands3rd of 619.1%Show ranking
Cordless sander brands3rd of 421.9%Show ranking
Power screwdriver brands3rd of 519.2%Show ranking
Drywall sander brands2nd of 722%Show ranking
Impact wrench brands3rd of 521.5%Show ranking
Panel saw brands2nd of 630.4%Show ranking
Hot glue gun brands3rd of 719.3%Show ranking
Power washer brands3rd of 819.7%Show ranking
Cordless angle grinder brands3rd of 522.2%Show ranking
Staple gun brands3rd of 620.1%Show ranking
Cordless screwdriver brands3rd of 520.3%Show ranking
Brushless drill brands3rd of 420.4%Show ranking
Cable stapler brands3rd of 420.4%Show ranking
Combi drill brands3rd of 420.4%Show ranking
Cordless grease gun brands3rd of 420.4%Show ranking
Cordless stapler brands3rd of 420.4%Show ranking
Drill driver brands3rd of 420.4%Show ranking
Narrow crown stapler brands3rd of 420.4%Show ranking
Belt sander brands3rd of 523.5%Show ranking
SDS drill brands3rd of 521%Show ranking
Power drill brands3rd of 421.1%Show ranking
Tire inflator brands3rd of 421.1%Show ranking
Cordless Sawzall brands3rd of 521.2%Show ranking
Cordless chop saw brands2nd of 334.5%Show ranking
Portable band saw brands2nd of 334.5%Show ranking
Dust extractor brands2nd of 822.7%Show ranking
Tile cutter brands3rd of 622.9%Show ranking
Air nailer brands2nd of 824.2%Show ranking
Pipe cutter brands2nd of 725%Show ranking
Backpack sprayer brands3rd of 725.1%Show ranking
Cable cutter brands2nd of 425.6%Show ranking
Laser level brands2nd of 534.3%Show ranking
SDS Max brands2nd of 526.3%Show ranking
Tool belt brands2nd of 826.6%Show ranking
Cordless planer brands2nd of 330.6%Show ranking
Bench saw brands1st of 442.7%Show ranking
Tool bag brands2nd of 627.2%Show ranking
Toolbox brands2nd of 627.3%Show ranking
Framing nail gun brands2nd of 627.5%Show ranking
Die grinder bits brands2nd of 530.9%Show ranking
Grinder blades brands2nd of 631.5%Show ranking
Variable speed grinder brands2nd of 331.7%Show ranking
Lawn edger brands1st of 854%Show ranking
Chasing machine brands2nd of 628.7%Show ranking
Cordless buffer brands2nd of 428.8%Show ranking
Caulking gun brands2nd of 629%Show ranking
Keyless chuck brands2nd of 629.2%Show ranking
Pop rivet gun brands2nd of 429.3%Show ranking
Roto hammer brands2nd of 429.3%Show ranking
Breaker hammer brands2nd of 429.3%Show ranking
Chipping hammer brands2nd of 429.3%Show ranking
Right angle drill brands2nd of 329.3%Show ranking
Power inverter brands2nd of 630%Show ranking
Router circle jig brands2nd of 435.2%Show ranking
Wall chaser machine brands2nd of 431.1%Show ranking
Car polisher brands2nd of 631.6%Show ranking
LED work light brands2nd of 432.1%Show ranking
Router collet brands2nd of 436.7%Show ranking
PEX crimper brands2nd of 432.2%Show ranking
Demolition hammer brands2nd of 335.4%Show ranking
Router table brands1st of 652.6%Show ranking
Weed sprayer brands2nd of 336.4%Show ranking
Rubber mallet brands1st of 640.7%Shown above
Countersink bit brands1st of 544.1%Show ranking
Tool pouch brands1st of 644.7%Show ranking
Aviation snips brands1st of 646.2%Show ranking
PVC cutter brands1st of 547.1%Show ranking
Cable stripper brands1st of 348.4%Show ranking
Laser plumb bob brands1st of 568.3%Show ranking
Green laser brands1st of 368.9%Show ranking
Chalk box brands1st of 560%Show ranking
Drill bits brands1st of 459.5%Show ranking
Mini hacksaw brands1st of 559.8%Show ranking
Bolt cutters brands1st of 560.8%Show ranking
Spade bits brands1st of 461.4%Show ranking
Heated gloves brands1st of 462.5%Show ranking
Tin snips brands1st of 675.8%Show ranking
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