Brandwave

DeWalt vs Halder:Which is more popular?

In September 2026, DeWalt had more branded searches than Halder among rubber mallet brands in New Zealand. DeWalt had about 4,990 branded searches, while Halder had 20. DeWalt made up 40.7% of all rubber mallet brand searches we track, and Halder accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about rubber mallet brands, Halder appeared in three of the five answers and DeWalt in none.

Among rubber mallet brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 250 searches for every 1 for Halder

DeWalt 5K searchesHalder 20 searches

Who does AI mention more?

Halder, mentioned in 3 of 5 answers, DeWalt in 0

Halder in 3 of 5DeWalt in 0 of 5

Who does AI recommend more?

Halder, the only one of the two named

Halder first in 2DeWalt never named

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Top rubber mallet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Halder was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Halder1st
  2. Kincrome2nd
  3. Thor3rd
  4. Fuller4th
  5. DeWalt–
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kincrome4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fuller3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Halder3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rubber mallet brands

5 answers

  • Asked ChatGPT

    “Which rubber mallet brand should I buy in New Zealand?”

    1. 1Thor
    2. 2Kincrome
    3. 3Fuller

  • Asked ChatGPT

    “What are the best rubber mallet brands in New Zealand?”

    1. 1Halder
    2. 2Thor
    3. 3Kincrome
    4. 4Fuller

  • Asked ChatGPT

    “What's the best rubber mallet brand in New Zealand for general home use?”

    1. 1Kincrome

  • Searched Google, AI Overview

    “best rubber mallet”

    1. 1Halder

  • Searched Google, AI Overview

    “rubber mallet brands”

    1. 1Halder
    2. 2Kincrome
    3. 3Fuller

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Halder more popular in search?

This chart shows how often people search Google for DeWalt and Halder by name. Each line represents a brand's share of searches for all six rubber mallet brands we track, month by month, from searches in New Zealand.

DeWalt and Halder among rubber mallet brands in New Zealand, by month

Share of searches by month for DeWalt, Halder. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeFullerKincromeThorHalder
Oct 202537.9%19.9%21.7%12.4%8%0.18%
Nov 202545.6%18.6%18.3%9.8%7.6%0.08%
Dec 202537.3%18.4%25%11.5%7.6%0.17%
Jan 202639.2%16.5%27.1%10.4%6.7%0.09%
Feb 202641%20.4%22.8%8.9%6.8%0.09%
Mar 202641.1%20.7%22%9.5%6.6%0.09%
Apr 202639.9%20.1%22.9%10.1%6.9%0.1%
May 202639.5%24.7%17.4%11.6%6.6%0.18%
Jun 202645.1%23.7%13.7%11.3%6.1%0.09%
Jul 202639%23.4%17.1%12.4%7.9%0.18%
Aug 202638.4%28.8%12.3%10.5%10%0.08%
Sep 202640.7%24.1%13.1%11.4%10.6%0.16%

How has the DeWalt and Halder comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Halder in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among rubber mallet brands in New Zealand moved from 37.9% to 40.7%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Halder’s share of searches among rubber mallet brands in New Zealand moved from 0.18% to 0.16%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for New Zealand rubber mallet brands in September 2026?

1 change

  1. In September 2026, DeWalt gained share of searches among rubber mallet brands in New Zealand, from 38.4% to 40.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Halder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Halder

1 branded search term

  • halder

How the Brand Demand Index is measured

Other head-to-heads among rubber mallet brands

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