Brandwave

DeWalt vs Leica Geosystems:Which is more popular?

In September 2026, DeWalt had more branded searches than Leica Geosystems among laser plumb bob brands in New Zealand. DeWalt had about 6,580 branded searches, while Leica Geosystems had 80. DeWalt made up 68.3% of all laser plumb bob brand searches we track, and Leica Geosystems accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about laser plumb bob brands, DeWalt and Leica Geosystems each appeared in two of the five answers. Leica Geosystems was mentioned before DeWalt in every answer that named either.

Among laser plumb bob brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 82 searches for every 1 for Leica Geosystems

DeWalt 6.6K searchesLeica Geosystems 80 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

DeWalt in 2 of 5Leica Geosystems in 2 of 5

Who does AI recommend more?

Leica Geosystems, named ahead of DeWalt in 2 of 2 answers

Leica Geosystems first in 2DeWalt never first

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Top laser plumb bob brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Leica Geosystems was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leica Geosystems was listed before DeWalt in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Spectra Precision2nd
  3. Leica Geosystems3rd
  4. Milwaukee4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leica Geosystems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spectra Precision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser plumb bob brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Leica Geosystems more popular in search?

This chart shows how often people search Google for DeWalt and Leica Geosystems by name. Each line represents a brand's share of searches for all five laser plumb bob brands we track, month by month, from searches in New Zealand.

DeWalt and Leica Geosystems among laser plumb bob brands in New Zealand, by month

Share of searches by month for DeWalt, Leica Geosystems. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeLeica GeosystemsBoschSpectra Precision
Oct 202569.6%29.1%1.1%0.13%0.13%
Nov 202574.1%25.2%0.51%0.1%0.1%
Dec 202569.9%29.1%0.68%0.14%0.14%
Jan 202673.5%25.7%0.58%0%0.15%
Feb 202671.2%27.8%0.65%0.13%0.13%
Mar 202671.6%27.3%0.73%0.12%0.24%
Apr 202671.5%27.4%0.78%0.13%0.13%
May 202667.3%31.5%0.93%0.12%0.12%
Jun 202671.3%27.7%0.8%0.1%0.1%
Jul 202669.5%29.6%0.69%0.11%0.11%
Aug 202663.6%35.5%0.66%0.09%0.09%
Sep 202668.3%30.6%0.83%0.1%0.1%

How has the DeWalt and Leica Geosystems comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand laser plumb bob brands in September 2026?

1 change

  1. In September 2026, DeWalt gained share of searches among laser plumb bob brands in New Zealand, from 63.6% to 68.3%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Leica Geosystems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

4 branded search terms

  • dewalt
  • dewalt laser
  • dewalt laser level
  • dewalt redemption

Leica Geosystems

2 branded search terms

  • leica laser level
  • leica lino

How the Brand Demand Index is measured

Other head-to-heads among laser plumb bob brands

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