Brandwave

How popular isLeica Geosystems?

In September 2026, people searched for Leica Geosystems by name about 80 times in New Zealand, about the same as the previous year. These searches made up 0.83% of all New Zealand laser plumb bob brand searches, placing Leica Geosystems third out of five brands. When we asked both ChatGPT and Google AI Overviews about laser plumb bob brands, Leica Geosystems appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Leica Geosystems is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. DeWaltShare of searches 68.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 30.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Leica GeosystemsShare of searches 0.83%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. BoschShare of searches 0.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Spectra PrecisionShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Leica Geosystems website (opens in a new tab)

Follow Leica Geosystems and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top laser plumb bob brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leica Geosystems was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leica Geosystems is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Spectra Precision2nd
  3. Leica Geosystems3rd
  4. Milwaukee4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leica Geosystems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spectra Precision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser plumb bob brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which laser plumb bob brands compete with Leica Geosystems?

Leica Geosystems against laser plumb bob brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee, Leica Geosystems. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeLeica GeosystemsBoschSpectra Precision
Oct 202569.6%29.1%1.1%0.13%0.13%
Nov 202574.1%25.2%0.51%0.1%0.1%
Dec 202569.9%29.1%0.68%0.14%0.14%
Jan 202673.5%25.7%0.58%0%0.15%
Feb 202671.2%27.8%0.65%0.13%0.13%
Mar 202671.6%27.3%0.73%0.12%0.24%
Apr 202671.5%27.4%0.78%0.13%0.13%
May 202667.3%31.5%0.93%0.12%0.12%
Jun 202671.3%27.7%0.8%0.1%0.1%
Jul 202669.5%29.6%0.69%0.11%0.11%
Aug 202663.6%35.5%0.66%0.09%0.09%
Sep 202668.3%30.6%0.83%0.1%0.1%

  1. 1.DeWalt

    68.3%

    Held 1st. 6.6K estimated branded searches, -1.9% vs prior month. Share +4.7 points.

  2. 2.Milwaukee

    30.6%

    Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -4.9 points.

  3. 3.Leica Geosystems

    0.83%

    Held 3rd. 80 estimated branded searches, +14.3% vs prior month. Share +0.2 points.

  4. 4.Bosch

    0.1%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Spectra Precision

    0.1%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Leica Geosystems and its closest rivals

Every comparison with Leica Geosystems

2 comparisons

How has branded search demand for Leica Geosystems changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Leica Geosystems in New Zealand held steady at 80.
  • Across the 12 months ending September 2026, Leica Geosystems’ share of searches among laser plumb bob brands in New Zealand held steady, from 1.1% to 0.83%.

How did search popularity change for New Zealand laser plumb bob brands in September 2026?

2 changes

  1. In September 2026, DeWalt gained share of searches among laser plumb bob brands in New Zealand, from 63.6% to 68.3%.

  2. In September 2026, Milwaukee lost share of searches among laser plumb bob brands in New Zealand, from 35.5% to 30.6%.

How are Leica Geosystems’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Leica Geosystems’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • leica laser level
  • leica lino

Do you work for Leica Geosystems? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Leica Geosystems your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free