DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among laser plumb bob brands in New Zealand. DeWalt had about 6,580 branded searches, while Milwaukee had 2,950. DeWalt made up 68.3% of all laser plumb bob brand searches we track, and Milwaukee accounted for 30.6%. When we asked ChatGPT and Google AI Overviews about laser plumb bob brands, DeWalt and Milwaukee each appeared in two of the five answers.
Who do people search for more?
DeWalt, about 2 searches for every 1 for Milwaukee
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
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Top laser plumb bob brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- DeWalt2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leica Geosystems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spectra Precision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laser plumb bob brands
5 answers
Asked ChatGPT
“Which laser plumb bob brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laser plumb bob brands in New Zealand?”
Asked ChatGPT
“What's the best laser plumb bob brand in New Zealand for vertical alignment?”
Searched Google, AI Overview
“best laser plumb bob”
Searched Google, AI Overview
“plumb laser level”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all five laser plumb bob brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Leica Geosystems | Bosch | Spectra Precision |
|---|---|---|---|---|---|
| Oct 2025 | 69.6% | 29.1% | 1.1% | 0.13% | 0.13% |
| Nov 2025 | 74.1% | 25.2% | 0.51% | 0.1% | 0.1% |
| Dec 2025 | 69.9% | 29.1% | 0.68% | 0.14% | 0.14% |
| Jan 2026 | 73.5% | 25.7% | 0.58% | 0% | 0.15% |
| Feb 2026 | 71.2% | 27.8% | 0.65% | 0.13% | 0.13% |
| Mar 2026 | 71.6% | 27.3% | 0.73% | 0.12% | 0.24% |
| Apr 2026 | 71.5% | 27.4% | 0.78% | 0.13% | 0.13% |
| May 2026 | 67.3% | 31.5% | 0.93% | 0.12% | 0.12% |
| Jun 2026 | 71.3% | 27.7% | 0.8% | 0.1% | 0.1% |
| Jul 2026 | 69.5% | 29.6% | 0.69% | 0.11% | 0.11% |
| Aug 2026 | 63.6% | 35.5% | 0.66% | 0.09% | 0.09% |
| Sep 2026 | 68.3% | 30.6% | 0.83% | 0.1% | 0.1% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among laser plumb bob brands in New Zealand moved from 69.6% to 68.3%, and its estimated monthly branded searches moved from 5.3K to 6.6K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among laser plumb bob brands in New Zealand moved from 29.1% to 30.6%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand laser plumb bob brands in September 2026?
2 changes
In September 2026, DeWalt gained share of searches among laser plumb bob brands in New Zealand, from 63.6% to 68.3%.
In September 2026, Milwaukee lost share of searches among laser plumb bob brands in New Zealand, from 35.5% to 30.6%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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