Brandwave

DeWalt vs Sigma:Which is more popular?

In September 2026, DeWalt had more branded searches than Sigma among tile cutter brands in New Zealand. DeWalt had about 4,990 branded searches, while Sigma had 70. DeWalt made up 22.9% of all tile cutter brand searches we track, and Sigma accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about tile cutter brands, Sigma appeared in three of the four answers and DeWalt in two. Sigma was mentioned before DeWalt in every answer.

Among tile cutter brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 71 searches for every 1 for Sigma

DeWalt 5K searchesSigma 70 searches

Who does AI mention more?

Sigma, mentioned in 3 of 4 answers, DeWalt in 2

Sigma in 3 of 4DeWalt in 2 of 4

Who does AI recommend more?

Sigma, named ahead of DeWalt in every answer

Sigma first in 3DeWalt never first

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Top tile cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sigma was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DeWalt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sigma was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rubi1st
  2. Sigma2nd
  3. Montolit3rd
  4. DeWalt4th
  5. Makita5th
  6. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rubi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sigma3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Montolit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ryobi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tile cutter brands

4 answers

  • Asked ChatGPT

    “Which tile cutter brand should I buy in New Zealand?”

    1. 1Sigma
    2. 2Rubi
    3. 3Montolit
    4. 4DeWalt
    5. 5Makita

  • Asked ChatGPT

    “What are the best tile cutter brands in New Zealand?”

    1. 1Rubi
    2. 2Sigma
    3. 3Montolit
    4. 4DeWalt

  • Asked ChatGPT

    “What's the best tile cutter brand in New Zealand for a bathroom tiling job?”

    1. 1Rubi
    2. 2Sigma
    3. 3Montolit

  • Searched Google, AI Overview

    “tile cutter nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “manual tile cutter”

    1. 1Rubi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or Sigma more popular in search?

This chart shows how often people search Google for DeWalt and Sigma by name. Each line represents a brand's share of searches for all six tile cutter brands we track, month by month, from searches in New Zealand.

DeWalt and Sigma among tile cutter brands in New Zealand, by month

Share of searches by month for DeWalt, Sigma. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltSigmaRubiMontolit
Oct 202542.6%33.6%23%0.38%0.33%0.05%
Nov 202533.5%40.3%25.7%0.3%0.21%0.04%
Dec 202536%43.5%20%0.23%0.23%0.05%
Jan 202639.6%38%21.8%0.26%0.26%0.05%
Feb 202641.9%32.9%23.7%0.6%0.82%0.05%
Mar 202639.1%37%23.1%0.46%0.26%0.05%
Apr 202641.6%32.9%23%1.8%0.55%0.06%
May 202644.6%28.9%25%0.98%0.46%0.06%
Jun 202641.4%28.5%28.5%1.1%0.32%0.05%
Jul 202644.2%29.2%25.3%0.64%0.7%0.06%
Aug 202640.2%32.9%26.2%0.47%0.16%0.05%
Sep 202642.2%34.3%22.9%0.32%0.27%0.05%

How has the DeWalt and Sigma comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Sigma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among tile cutter brands in New Zealand moved from 23% to 22.9%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Sigma’s share of searches among tile cutter brands in New Zealand moved from 0.38% to 0.32%, and its estimated monthly branded searches held steady at 70.

How did search popularity change for New Zealand tile cutter brands in September 2026?

2 changes

  1. In September 2026, DeWalt lost share of searches among tile cutter brands in New Zealand, from 26.2% to 22.9%.

  2. Sigma’s share of searches among tile cutter brands in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.32% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Sigma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Sigma

1 branded search term

  • sigma tile cutter

How the Brand Demand Index is measured

Other head-to-heads among tile cutter brands

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