Brandwave

DeWalt vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than DeWalt among tile cutter brands in New Zealand. Makita had about 9,210 branded searches, while DeWalt had 4,990. Makita made up 42.2% of all tile cutter brand searches we track, and DeWalt accounted for 22.9%. When we asked ChatGPT and Google AI Overviews about tile cutter brands, DeWalt appeared in two of the four answers and Makita in one. DeWalt was mentioned before Makita in every answer that named either.

Among tile cutter brands in New Zealand in September 2026

Who do people search for more?

Makita, about 85% more searches than DeWalt

Makita 9.2K searchesDeWalt 5K searches

Who does AI mention more?

DeWalt, mentioned in 2 of 4 answers, Makita in 1

DeWalt in 2 of 4Makita in 1 of 4

Who does AI recommend more?

DeWalt, named ahead of Makita in 2 of 2 answers

DeWalt first in 2Makita never first

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Top tile cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DeWalt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Makita was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. DeWalt was listed before Makita in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rubi1st
  2. Sigma2nd
  3. Montolit3rd
  4. DeWalt4th
  5. Makita5th
  6. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rubi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sigma3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Montolit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ryobi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tile cutter brands

4 answers

  • Asked ChatGPT

    “Which tile cutter brand should I buy in New Zealand?”

    1. 1Sigma
    2. 2Rubi
    3. 3Montolit
    4. 4DeWalt
    5. 5Makita

  • Asked ChatGPT

    “What are the best tile cutter brands in New Zealand?”

    1. 1Rubi
    2. 2Sigma
    3. 3Montolit
    4. 4DeWalt

  • Asked ChatGPT

    “What's the best tile cutter brand in New Zealand for a bathroom tiling job?”

    1. 1Rubi
    2. 2Sigma
    3. 3Montolit

  • Searched Google, AI Overview

    “tile cutter nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “manual tile cutter”

    1. 1Rubi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or Makita more popular in search?

This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all six tile cutter brands we track, month by month, from searches in New Zealand.

DeWalt and Makita among tile cutter brands in New Zealand, by month

Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltSigmaRubiMontolit
Oct 202542.6%33.6%23%0.38%0.33%0.05%
Nov 202533.5%40.3%25.7%0.3%0.21%0.04%
Dec 202536%43.5%20%0.23%0.23%0.05%
Jan 202639.6%38%21.8%0.26%0.26%0.05%
Feb 202641.9%32.9%23.7%0.6%0.82%0.05%
Mar 202639.1%37%23.1%0.46%0.26%0.05%
Apr 202641.6%32.9%23%1.8%0.55%0.06%
May 202644.6%28.9%25%0.98%0.46%0.06%
Jun 202641.4%28.5%28.5%1.1%0.32%0.05%
Jul 202644.2%29.2%25.3%0.64%0.7%0.06%
Aug 202640.2%32.9%26.2%0.47%0.16%0.05%
Sep 202642.2%34.3%22.9%0.32%0.27%0.05%

How has the DeWalt and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among tile cutter brands in New Zealand moved from 23% to 22.9%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Makita’s share of searches among tile cutter brands in New Zealand moved from 42.6% to 42.2%, and its estimated monthly branded searches moved from 7.7K to 9.2K.

How did search popularity change for New Zealand tile cutter brands in September 2026?

2 changes

  1. In September 2026, Makita gained share of searches among tile cutter brands in New Zealand, from 40.2% to 42.2%.

  2. In September 2026, DeWalt lost share of searches among tile cutter brands in New Zealand, from 26.2% to 22.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Makita

3 branded search terms

  • makita
  • makita hedge cutter
  • makita tool

How the Brand Demand Index is measured

Other head-to-heads among tile cutter brands

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