Brandwave

How popular isRubi?

In September 2026, people searched for Rubi by name about 60 times in New Zealand, about the same as the previous year. These searches made up 0.27% of all New Zealand tile cutter brand searches, placing Rubi fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about tile cutter brands, Rubi appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Rubi is the fifth most searched of 6 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 42.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. RyobiShare of searches 34.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 22.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. SigmaShare of searches 0.32%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. RubiShare of searches 0.27%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top tile cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rubi appeared in all four answers. Rubi is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rubi1st
  2. Sigma2nd
  3. Montolit3rd
  4. DeWalt4th
  5. Makita5th
  6. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rubi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sigma3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Montolit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ryobi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tile cutter brands

4 answers

  • Asked ChatGPT

    “Which tile cutter brand should I buy in New Zealand?”

    1. 1Sigma
    2. 2Rubi
    3. 3Montolit
    4. 4DeWalt
    5. 5Makita

  • Asked ChatGPT

    “What are the best tile cutter brands in New Zealand?”

    1. 1Rubi
    2. 2Sigma
    3. 3Montolit
    4. 4DeWalt

  • Asked ChatGPT

    “What's the best tile cutter brand in New Zealand for a bathroom tiling job?”

    1. 1Rubi
    2. 2Sigma
    3. 3Montolit

  • Searched Google, AI Overview

    “tile cutter nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “manual tile cutter”

    1. 1Rubi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which tile cutter brands compete with Rubi?

Rubi against tile cutter brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, DeWalt, Rubi. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltSigmaRubiMontolit
Oct 202542.6%33.6%23%0.38%0.33%0.05%
Nov 202533.5%40.3%25.7%0.3%0.21%0.04%
Dec 202536%43.5%20%0.23%0.23%0.05%
Jan 202639.6%38%21.8%0.26%0.26%0.05%
Feb 202641.9%32.9%23.7%0.6%0.82%0.05%
Mar 202639.1%37%23.1%0.46%0.26%0.05%
Apr 202641.6%32.9%23%1.8%0.55%0.06%
May 202644.6%28.9%25%0.98%0.46%0.06%
Jun 202641.4%28.5%28.5%1.1%0.32%0.05%
Jul 202644.2%29.2%25.3%0.64%0.7%0.06%
Aug 202640.2%32.9%26.2%0.47%0.16%0.05%
Sep 202642.2%34.3%22.9%0.32%0.27%0.05%

  1. 1.Makita

    42.2%

    Held 1st. 9.2K estimated branded searches, +20.1% vs prior month. Share +2 points.

  2. 2.Ryobi

    34.3%

    Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +1.3 points.

  3. 3.DeWalt

    22.9%

    Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -3.3 points.

  4. 4.Sigma

    0.32%

    Held 4th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.

  5. 5.Rubi

    0.27%

    Held 5th. 60 estimated branded searches, +100% vs prior month. Share +0.1 points.

  6. 6.Montolit

    0.05%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rubi and its closest rivals

Every comparison with Rubi

7 comparisons

How has branded search demand for Rubi changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rubi in New Zealand held steady at 60.
  • Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands in New Zealand held steady, from 0.33% to 0.27%.

How did search popularity change for New Zealand tile cutter brands in September 2026?

4 changes

  1. In September 2026, Makita gained share of searches among tile cutter brands in New Zealand, from 40.2% to 42.2%.

  2. In September 2026, Ryobi gained share of searches among tile cutter brands in New Zealand, from 32.9% to 34.3%.

  3. In September 2026, DeWalt lost share of searches among tile cutter brands in New Zealand, from 26.2% to 22.9%.

  4. Sigma’s share of searches among tile cutter brands in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.32% in September 2026.

How are Rubi’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rubi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rubi tile cutter
  • rubi tools

Do you work for Rubi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rubi compete?

Rubi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stone saw brands6th of 60.15%Show ranking
Tile cutter brands5th of 60.27%Shown above
Creator with pink hair and a pink jacket

Is Rubi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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