Brandwave

Milwaukee vs Rubi:Which is more popular?

In September 2026, Milwaukee had more branded searches than Rubi among stone saw brands in New Zealand. Milwaukee had about 2,950 branded searches, while Rubi had 60. Milwaukee made up 7.2% of all stone saw brand searches we track, and Rubi accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about stone saw brands, Rubi appeared in two of the four answers and Milwaukee in none.

Among stone saw brands in New Zealand in September 2026

Who do people search for more?

Milwaukee, about 49 searches for every 1 for Rubi

Milwaukee 3K searchesRubi 60 searches

Who does AI mention more?

Rubi, mentioned in 2 of 4 answers, Milwaukee in 0

Rubi in 2 of 4Milwaukee in 0 of 4

Who does AI recommend more?

Rubi, the only one of the two named

Rubi first in 2Milwaukee never named

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Top stone saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rubi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Milwaukee did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husqvarna1st
  2. Makita2nd
  3. Rubi3rd
  4. Stihl4th
  5. DeWalt5th
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stihl2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rubi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stone saw brands

4 answers

  • Asked ChatGPT

    “Which stone saw brand should I buy in New Zealand?”

    1. 1Makita
    2. 2Husqvarna
    3. 3DeWalt
    4. 4Rubi

  • Asked ChatGPT

    “What are the best stone saw brands in New Zealand?”

    1. 1Husqvarna
    2. 2Rubi
    3. 3Makita

  • Asked ChatGPT

    “What's the best stone saw brand in New Zealand for cutting masonry?”

    1. 1Husqvarna
    2. 2Stihl
    3. 3Makita

  • Searched Google, AI Overview

    “cutting concrete saw”

    1. 1Stihl

  • Searched Google, AI Overview

    “stone saw brands”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Milwaukee or Rubi more popular in search?

This chart shows how often people search Google for Milwaukee and Rubi by name. Each line represents a brand's share of searches for all six stone saw brands we track, month by month, from searches in New Zealand.

Milwaukee and Rubi among stone saw brands in New Zealand, by month

Share of searches by month for Milwaukee, Rubi. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaStihlDeWaltHusqvarnaMilwaukeeRubi
Oct 202524.3%28.2%15.6%26.2%5.5%0.15%
Nov 202521.5%31.1%18.9%22.9%5.4%0.11%
Dec 202523.9%33.2%15.4%21.9%5.4%0.13%
Jan 202624.1%33.1%15.7%22.3%4.6%0.13%
Feb 202623.7%31.8%16.6%22.1%5.4%0.38%
Mar 202624.7%28.6%17.9%22.7%6%0.13%
Apr 202625.3%28.6%17.4%22.8%5.6%0.27%
May 202624.3%30.1%17.9%20.8%6.7%0.2%
Jun 202626.3%25.6%22.2%18.4%7.3%0.16%
Jul 202626.8%26.4%20.6%18.7%7.1%0.33%
Aug 202627%25.4%20.3%17.6%9.6%0.08%
Sep 202629.4%26%19.3%17.9%7.2%0.15%

How has the Milwaukee and Rubi comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of Rubi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among stone saw brands in New Zealand moved from 5.5% to 7.2%, and its estimated monthly branded searches moved from 2.2K to 3K.
  • Across the 12 months ending September 2026, Rubi’s share of searches among stone saw brands in New Zealand held steady at 0.15%, and its estimated monthly branded searches held steady at 60.

How did search popularity change for New Zealand stone saw brands in September 2026?

1 change

  1. In September 2026, Milwaukee lost share of searches among stone saw brands in New Zealand, from 9.6% to 7.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Milwaukee’s and Rubi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

Rubi

2 branded search terms

  • rubi tile cutter
  • rubi tools

How the Brand Demand Index is measured

Other head-to-heads among stone saw brands

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