Brandwave

How popular isRubi?

In September 2026, people searched for Rubi by name about 60 times in New Zealand, about the same as the previous year. These searches made up 0.15% of all New Zealand stone saw brand searches, placing Rubi sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about stone saw brands, Rubi appeared in two of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

Rubi is the sixth most searched of 6 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 29.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. StihlShare of searches 26%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 19.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. HusqvarnaShare of searches 17.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. RubiShare of searches 0.15%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top stone saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rubi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rubi is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husqvarna1st
  2. Makita2nd
  3. Rubi3rd
  4. Stihl4th
  5. DeWalt5th
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stihl2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rubi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stone saw brands

4 answers

  • Asked ChatGPT

    “Which stone saw brand should I buy in New Zealand?”

    1. 1Makita
    2. 2Husqvarna
    3. 3DeWalt
    4. 4Rubi

  • Asked ChatGPT

    “What are the best stone saw brands in New Zealand?”

    1. 1Husqvarna
    2. 2Rubi
    3. 3Makita

  • Asked ChatGPT

    “What's the best stone saw brand in New Zealand for cutting masonry?”

    1. 1Husqvarna
    2. 2Stihl
    3. 3Makita

  • Searched Google, AI Overview

    “cutting concrete saw”

    1. 1Stihl

  • Searched Google, AI Overview

    “stone saw brands”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which stone saw brands compete with Rubi?

Rubi against stone saw brands in New Zealand, by month

Share of searches by month for Makita, Stihl, DeWalt, Husqvarna, Milwaukee, Rubi. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaStihlDeWaltHusqvarnaMilwaukeeRubi
Oct 202524.3%28.2%15.6%26.2%5.5%0.15%
Nov 202521.5%31.1%18.9%22.9%5.4%0.11%
Dec 202523.9%33.2%15.4%21.9%5.4%0.13%
Jan 202624.1%33.1%15.7%22.3%4.6%0.13%
Feb 202623.7%31.8%16.6%22.1%5.4%0.38%
Mar 202624.7%28.6%17.9%22.7%6%0.13%
Apr 202625.3%28.6%17.4%22.8%5.6%0.27%
May 202624.3%30.1%17.9%20.8%6.7%0.2%
Jun 202626.3%25.6%22.2%18.4%7.3%0.16%
Jul 202626.8%26.4%20.6%18.7%7.1%0.33%
Aug 202627%25.4%20.3%17.6%9.6%0.08%
Sep 202629.4%26%19.3%17.9%7.2%0.15%

  1. 1.Makita

    29.4%

    Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +2.4 points.

  2. 2.Stihl

    26%

    Held 2nd. 10.6K estimated branded searches, +7.4% vs prior month. Share +0.6 points.

  3. 3.DeWalt

    19.3%

    Held 3rd. 7.9K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Husqvarna

    17.9%

    Held 4th. 7.3K estimated branded searches, +7.2% vs prior month. Share +0.4 points.

  5. 5.Milwaukee

    7.2%

    Held 5th. 3K estimated branded searches, -21.3% vs prior month. Share -2.4 points.

  6. 6.Rubi

    0.15%

    Held 6th. 60 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Rubi and its closest rivals

Every comparison with Rubi

7 comparisons

How has branded search demand for Rubi changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rubi in New Zealand held steady at 60.
  • Across the 12 months ending September 2026, Rubi’s share of searches among stone saw brands in New Zealand held steady at 0.15%.

How did search popularity change for New Zealand stone saw brands in September 2026?

5 changes

  1. In September 2026, Makita gained share of searches among stone saw brands in New Zealand, from 27% to 29.4%.

  2. In September 2026, Stihl gained share of searches among stone saw brands in New Zealand, from 25.4% to 26%.

  3. In September 2026, Milwaukee lost share of searches among stone saw brands in New Zealand, from 9.6% to 7.2%.

  4. In September 2026, DeWalt lost share of searches among stone saw brands in New Zealand, from 20.3% to 19.3%.

  5. Estimated monthly branded searches for Husqvarna in New Zealand fell 29.5% over 12 measured months, from 10.4K to 7.3K in September 2026.

How are Rubi’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rubi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rubi tile cutter
  • rubi tools

Do you work for Rubi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rubi compete?

Rubi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stone saw brands6th of 60.15%Shown above
Tile cutter brands5th of 60.27%Show ranking
Creator with pink hair and a pink jacket

Is Rubi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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