Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 26% of all New Zealand stone saw brand searches, placing Stihl second out of six brands. When we asked both ChatGPT and Google AI Overviews about stone saw brands, Stihl appeared in two of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Stihl is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. MakitaShare of searches 29.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. StihlShare of searches 26%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 19.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. HusqvarnaShare of searches 17.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. MilwaukeeShare of searches 7.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top stone saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stihl was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Stihl is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husqvarna1st
  2. Makita2nd
  3. Rubi3rd
  4. Stihl4th
  5. DeWalt5th
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stihl2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rubi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stone saw brands

4 answers

  • Asked ChatGPT

    “Which stone saw brand should I buy in New Zealand?”

    1. 1Makita
    2. 2Husqvarna
    3. 3DeWalt
    4. 4Rubi

  • Asked ChatGPT

    “What are the best stone saw brands in New Zealand?”

    1. 1Husqvarna
    2. 2Rubi
    3. 3Makita

  • Asked ChatGPT

    “What's the best stone saw brand in New Zealand for cutting masonry?”

    1. 1Husqvarna
    2. 2Stihl
    3. 3Makita

  • Searched Google, AI Overview

    “cutting concrete saw”

    1. 1Stihl

  • Searched Google, AI Overview

    “stone saw brands”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which stone saw brands compete with Stihl?

Stihl against stone saw brands in New Zealand, by month

Share of searches by month for Makita, Stihl, DeWalt, Husqvarna, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaStihlDeWaltHusqvarnaMilwaukeeRubi
Oct 202524.3%28.2%15.6%26.2%5.5%0.15%
Nov 202521.5%31.1%18.9%22.9%5.4%0.11%
Dec 202523.9%33.2%15.4%21.9%5.4%0.13%
Jan 202624.1%33.1%15.7%22.3%4.6%0.13%
Feb 202623.7%31.8%16.6%22.1%5.4%0.38%
Mar 202624.7%28.6%17.9%22.7%6%0.13%
Apr 202625.3%28.6%17.4%22.8%5.6%0.27%
May 202624.3%30.1%17.9%20.8%6.7%0.2%
Jun 202626.3%25.6%22.2%18.4%7.3%0.16%
Jul 202626.8%26.4%20.6%18.7%7.1%0.33%
Aug 202627%25.4%20.3%17.6%9.6%0.08%
Sep 202629.4%26%19.3%17.9%7.2%0.15%

  1. 1.Makita

    29.4%

    Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +2.4 points.

  2. 2.Stihl

    26%

    Held 2nd. 10.6K estimated branded searches, +7.4% vs prior month. Share +0.6 points.

  3. 3.DeWalt

    19.3%

    Held 3rd. 7.9K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Husqvarna

    17.9%

    Held 4th. 7.3K estimated branded searches, +7.2% vs prior month. Share +0.4 points.

  5. 5.Milwaukee

    7.2%

    Held 5th. 3K estimated branded searches, -21.3% vs prior month. Share -2.4 points.

  6. 6.Rubi

    0.15%

    Held 6th. 60 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

34 comparisons

How has branded search demand for Stihl changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among stone saw brands in New Zealand decreased from 28.2% to 26%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among stone saw brands in New Zealand peaked at 33.2% in December 2025 and was lowest at 25.4% in August 2026.
  • Across the 12 months ending September 2026, Stihl fell from 1st to 2nd among stone saw brands in New Zealand.

How did search popularity change for New Zealand stone saw brands in September 2026?

5 changes

  1. In September 2026, Makita gained share of searches among stone saw brands in New Zealand, from 27% to 29.4%.

  2. In September 2026, Stihl gained share of searches among stone saw brands in New Zealand, from 25.4% to 26%.

  3. In September 2026, Milwaukee lost share of searches among stone saw brands in New Zealand, from 9.6% to 7.2%.

  4. In September 2026, DeWalt lost share of searches among stone saw brands in New Zealand, from 20.3% to 19.3%.

  5. Estimated monthly branded searches for Husqvarna in New Zealand fell 29.5% over 12 measured months, from 10.4K to 7.3K in September 2026.

How are Stihl’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl concrete saw
  • stihl edger
  • stihl hedge trimmer
  • stihl lawn edger
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl pole saw
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands4th of 810.4%Show ranking
Cordless chainsaw brands2nd of 621.1%Show ranking
Leaf blower brands3rd of 718.6%Show ranking
Lawn mower brands2nd of 1024.4%Show ranking
Stone saw brands2nd of 626%Shown above
Cut off saw brands4th of 718%Show ranking
Garden tool brands4th of 1319.8%Show ranking
Air blower brands3rd of 620.3%Show ranking
Edger brands4th of 720.3%Show ranking
Cordless blower brands1st of 431.6%Show ranking
Grass trimmer brands1st of 827.9%Show ranking
Pruning saw brands2nd of 832.8%Show ranking
Hedge cutter brands1st of 433%Show ranking
Pressure washer brands1st of 729.8%Show ranking
Earth auger brands3rd of 825.6%Show ranking
Power washer brands2nd of 826.1%Show ranking
Backpack sprayer brands2nd of 735.7%Show ranking
Lawn edger brands4th of 80.85%Show ranking
Post hole digger brands1st of 353%Show ranking
Leaf vacuum brands1st of 455.4%Show ranking
Backpack blower brands1st of 355.7%Show ranking
Robotic lawn mower brands2nd of 643.9%Show ranking
Brush cutter brands2nd of 546.2%Show ranking
Asphalt cutter brands2nd of 449.1%Show ranking
Brush blade brands2nd of 349.5%Show ranking
Power broom brands2nd of 348.9%Show ranking
Weed sprayer brands1st of 361.2%Show ranking
Hedge shears brands1st of 485.6%Show ranking
Tree loppers brands1st of 383.9%Show ranking
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