Brandwave

Husqvarna vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Husqvarna among stone saw brands in New Zealand. Stihl had about 10,600 branded searches, while Husqvarna had 7,330. Stihl made up 26% of all stone saw brand searches we track, and Husqvarna accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about stone saw brands, Husqvarna appeared in three of the four answers and Stihl in two. Husqvarna was mentioned before Stihl in every answer.

Among stone saw brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 45% more searches than Husqvarna

Stihl 10.6K searchesHusqvarna 7.3K searches

Who does AI mention more?

Husqvarna, mentioned in 3 of 4 answers, Stihl in 2

Husqvarna in 3 of 4Stihl in 2 of 4

Who does AI recommend more?

Husqvarna, named ahead of Stihl in every answer

Husqvarna first in 3Stihl never first

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Top stone saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Husqvarna was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stihl was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Husqvarna was listed before Stihl in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husqvarna1st
  2. Makita2nd
  3. Rubi3rd
  4. Stihl4th
  5. DeWalt5th
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stihl2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rubi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stone saw brands

4 answers

  • Asked ChatGPT

    “Which stone saw brand should I buy in New Zealand?”

    1. 1Makita
    2. 2Husqvarna
    3. 3DeWalt
    4. 4Rubi

  • Asked ChatGPT

    “What are the best stone saw brands in New Zealand?”

    1. 1Husqvarna
    2. 2Rubi
    3. 3Makita

  • Asked ChatGPT

    “What's the best stone saw brand in New Zealand for cutting masonry?”

    1. 1Husqvarna
    2. 2Stihl
    3. 3Makita

  • Searched Google, AI Overview

    “cutting concrete saw”

    1. 1Stihl

  • Searched Google, AI Overview

    “stone saw brands”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Husqvarna or Stihl more popular in search?

This chart shows how often people search Google for Husqvarna and Stihl by name. Each line represents a brand's share of searches for all six stone saw brands we track, month by month, from searches in New Zealand.

Husqvarna and Stihl among stone saw brands in New Zealand, by month

Share of searches by month for Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaStihlDeWaltHusqvarnaMilwaukeeRubi
Oct 202524.3%28.2%15.6%26.2%5.5%0.15%
Nov 202521.5%31.1%18.9%22.9%5.4%0.11%
Dec 202523.9%33.2%15.4%21.9%5.4%0.13%
Jan 202624.1%33.1%15.7%22.3%4.6%0.13%
Feb 202623.7%31.8%16.6%22.1%5.4%0.38%
Mar 202624.7%28.6%17.9%22.7%6%0.13%
Apr 202625.3%28.6%17.4%22.8%5.6%0.27%
May 202624.3%30.1%17.9%20.8%6.7%0.2%
Jun 202626.3%25.6%22.2%18.4%7.3%0.16%
Jul 202626.8%26.4%20.6%18.7%7.1%0.33%
Aug 202627%25.4%20.3%17.6%9.6%0.08%
Sep 202629.4%26%19.3%17.9%7.2%0.15%

How has the Husqvarna and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of Husqvarna in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among stone saw brands in New Zealand moved from 26.2% to 17.9%, and its estimated monthly branded searches moved from 10.4K to 7.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among stone saw brands in New Zealand moved from 28.2% to 26%, and its estimated monthly branded searches moved from 11.2K to 10.6K.

How did search popularity change for New Zealand stone saw brands in September 2026?

2 changes

  1. In September 2026, Stihl gained share of searches among stone saw brands in New Zealand, from 25.4% to 26%.

  2. Estimated monthly branded searches for Husqvarna in New Zealand fell 29.5% over 12 measured months, from 10.4K to 7.3K in September 2026.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

10 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna motorbike
  • husqvarna weed eater

Stihl

9 branded search terms

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl concrete saw
  • stihl hedge trimmer
  • stihl pole saw
  • stihl weed eater

How the Brand Demand Index is measured

Other head-to-heads among stone saw brands

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