Husqvarna vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Husqvarna among stone saw brands in New Zealand. Makita had about 12,000 branded searches, while Husqvarna had 7,330. Makita made up 29.4% of all stone saw brand searches we track, and Husqvarna accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about stone saw brands, Husqvarna and Makita each appeared in three of the four answers. Husqvarna was mentioned before Makita in two out of three answers.
Who do people search for more?
Makita, about 64% more searches than Husqvarna
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Husqvarna, named ahead of Makita in 2 of 3 answers
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Top stone saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Husqvarna and Makita were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Husqvarna was listed before Makita in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stihl2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rubi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about stone saw brands
4 answers
Asked ChatGPT
“Which stone saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stone saw brands in New Zealand?”
Asked ChatGPT
“What's the best stone saw brand in New Zealand for cutting masonry?”
Searched Google, AI Overview
“cutting concrete saw”
Searched Google, AI Overview
“stone saw brands”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Husqvarna or Makita more popular in search?
This chart shows how often people search Google for Husqvarna and Makita by name. Each line represents a brand's share of searches for all six stone saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Husqvarna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Stihl | DeWalt | Husqvarna | Milwaukee | Rubi |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 28.2% | 15.6% | 26.2% | 5.5% | 0.15% |
| Nov 2025 | 21.5% | 31.1% | 18.9% | 22.9% | 5.4% | 0.11% |
| Dec 2025 | 23.9% | 33.2% | 15.4% | 21.9% | 5.4% | 0.13% |
| Jan 2026 | 24.1% | 33.1% | 15.7% | 22.3% | 4.6% | 0.13% |
| Feb 2026 | 23.7% | 31.8% | 16.6% | 22.1% | 5.4% | 0.38% |
| Mar 2026 | 24.7% | 28.6% | 17.9% | 22.7% | 6% | 0.13% |
| Apr 2026 | 25.3% | 28.6% | 17.4% | 22.8% | 5.6% | 0.27% |
| May 2026 | 24.3% | 30.1% | 17.9% | 20.8% | 6.7% | 0.2% |
| Jun 2026 | 26.3% | 25.6% | 22.2% | 18.4% | 7.3% | 0.16% |
| Jul 2026 | 26.8% | 26.4% | 20.6% | 18.7% | 7.1% | 0.33% |
| Aug 2026 | 27% | 25.4% | 20.3% | 17.6% | 9.6% | 0.08% |
| Sep 2026 | 29.4% | 26% | 19.3% | 17.9% | 7.2% | 0.15% |
How has the Husqvarna and Makita comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Makita took it in December 2025.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among stone saw brands in New Zealand moved from 26.2% to 17.9%, and its estimated monthly branded searches moved from 10.4K to 7.3K.
- Across the 12 months ending September 2026, Makita’s share of searches among stone saw brands in New Zealand moved from 24.3% to 29.4%, and its estimated monthly branded searches moved from 9.7K to 12K.
How did search popularity change for New Zealand stone saw brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among stone saw brands in New Zealand, from 27% to 29.4%.
Estimated monthly branded searches for Husqvarna in New Zealand fell 29.5% over 12 measured months, from 10.4K to 7.3K in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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