Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 17.9% of all New Zealand stone saw brand searches, placing Husqvarna fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about stone saw brands, Husqvarna appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

Husqvarna is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 29.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. StihlShare of searches 26%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 19.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. HusqvarnaShare of searches 17.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. MilwaukeeShare of searches 7.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top stone saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Husqvarna was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Husqvarna is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husqvarna1st
  2. Makita2nd
  3. Rubi3rd
  4. Stihl4th
  5. DeWalt5th
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stihl2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rubi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stone saw brands

4 answers

  • Asked ChatGPT

    “Which stone saw brand should I buy in New Zealand?”

    1. 1Makita
    2. 2Husqvarna
    3. 3DeWalt
    4. 4Rubi

  • Asked ChatGPT

    “What are the best stone saw brands in New Zealand?”

    1. 1Husqvarna
    2. 2Rubi
    3. 3Makita

  • Asked ChatGPT

    “What's the best stone saw brand in New Zealand for cutting masonry?”

    1. 1Husqvarna
    2. 2Stihl
    3. 3Makita

  • Searched Google, AI Overview

    “cutting concrete saw”

    1. 1Stihl

  • Searched Google, AI Overview

    “stone saw brands”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which stone saw brands compete with Husqvarna?

Husqvarna against stone saw brands in New Zealand, by month

Share of searches by month for Makita, Stihl, DeWalt, Husqvarna, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaStihlDeWaltHusqvarnaMilwaukeeRubi
Oct 202524.3%28.2%15.6%26.2%5.5%0.15%
Nov 202521.5%31.1%18.9%22.9%5.4%0.11%
Dec 202523.9%33.2%15.4%21.9%5.4%0.13%
Jan 202624.1%33.1%15.7%22.3%4.6%0.13%
Feb 202623.7%31.8%16.6%22.1%5.4%0.38%
Mar 202624.7%28.6%17.9%22.7%6%0.13%
Apr 202625.3%28.6%17.4%22.8%5.6%0.27%
May 202624.3%30.1%17.9%20.8%6.7%0.2%
Jun 202626.3%25.6%22.2%18.4%7.3%0.16%
Jul 202626.8%26.4%20.6%18.7%7.1%0.33%
Aug 202627%25.4%20.3%17.6%9.6%0.08%
Sep 202629.4%26%19.3%17.9%7.2%0.15%

  1. 1.Makita

    29.4%

    Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +2.4 points.

  2. 2.Stihl

    26%

    Held 2nd. 10.6K estimated branded searches, +7.4% vs prior month. Share +0.6 points.

  3. 3.DeWalt

    19.3%

    Held 3rd. 7.9K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Husqvarna

    17.9%

    Held 4th. 7.3K estimated branded searches, +7.2% vs prior month. Share +0.4 points.

  5. 5.Milwaukee

    7.2%

    Held 5th. 3K estimated branded searches, -21.3% vs prior month. Share -2.4 points.

  6. 6.Rubi

    0.15%

    Held 6th. 60 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among stone saw brands in New Zealand decreased from 26.2% to 17.9%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among stone saw brands in New Zealand peaked at 26.2% in October 2025 and was lowest at 17.6% in August 2026.
  • Across the 12 months ending September 2026, Husqvarna fell from 2nd to 4th among stone saw brands in New Zealand.

How did search popularity change for New Zealand stone saw brands in September 2026?

5 changes

  1. In September 2026, Makita gained share of searches among stone saw brands in New Zealand, from 27% to 29.4%.

  2. In September 2026, Stihl gained share of searches among stone saw brands in New Zealand, from 25.4% to 26%.

  3. In September 2026, Milwaukee lost share of searches among stone saw brands in New Zealand, from 9.6% to 7.2%.

  4. In September 2026, DeWalt lost share of searches among stone saw brands in New Zealand, from 20.3% to 19.3%.

  5. Estimated monthly branded searches for Husqvarna in New Zealand fell 29.5% over 12 measured months, from 10.4K to 7.3K in September 2026.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Show ranking
Stone saw brands4th of 617.9%Shown above
Cut off saw brands3rd of 718.7%Show ranking
Edger brands4th of 720.1%Show ranking
Garden tool brands3rd of 1320.1%Show ranking
Grass trimmer brands4th of 821.7%Show ranking
Riding lawn mower brands2nd of 724.3%Show ranking
Earth auger brands2nd of 826.5%Show ranking
Brush cutter brands3rd of 629.6%Show ranking
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Show ranking
Snow blower brands2nd of 640.3%Show ranking
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Show ranking
Robotic lawn mower brands2nd of 642.7%Show ranking
Backpack blower brands2nd of 343.4%Show ranking
Asphalt cutter brands2nd of 445.5%Show ranking
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