DeWalt vs Husqvarna:Which is more popular?
In September 2026, Husqvarna had more branded searches than DeWalt among cordless chainsaw brands in New Zealand. Husqvarna had about 7,190 branded searches, while DeWalt had 5,870. Husqvarna made up 14.3% of all cordless chainsaw brand searches we track, and DeWalt accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about cordless chainsaw brands, Husqvarna appeared in three of the five answers and DeWalt in two. Husqvarna was mentioned before DeWalt in three out of four answers that named either.
Who do people search for more?
Husqvarna, about 22% more searches than DeWalt
Who does AI mention more?
Husqvarna, mentioned in 3 of 5 answers, DeWalt in 2
Who does AI recommend more?
Husqvarna, named ahead of DeWalt in 3 of 4 answers
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Top cordless chainsaw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Husqvarna was listed before DeWalt in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Husqvarna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cordless chainsaw brands
5 answers
Asked ChatGPT
“Which cordless chainsaw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cordless chainsaw brands in New Zealand?”
Asked ChatGPT
“What's the best cordless chainsaw brand in New Zealand for tree trimming?”
Searched Google, AI Overview
“battery chainsaw nz”
Searched Google, AI Overview
“small chainsaw nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is DeWalt or Husqvarna more popular in search?
This chart shows how often people search Google for DeWalt and Husqvarna by name. Each line represents a brand's share of searches for all six cordless chainsaw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Husqvarna, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Stihl | Makita | Husqvarna | DeWalt | Milwaukee |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 22.7% | 17.2% | 20.9% | 10% | 4.5% |
| Nov 2025 | 29% | 24% | 14.4% | 17.4% | 11.2% | 4.2% |
| Dec 2025 | 31.3% | 24.3% | 15.4% | 15.9% | 9.1% | 4% |
| Jan 2026 | 28% | 25.5% | 16.3% | 17% | 9.5% | 3.5% |
| Feb 2026 | 24.8% | 26% | 16.9% | 17.8% | 10.1% | 4.4% |
| Mar 2026 | 26.9% | 22.8% | 17.3% | 17.8% | 10.5% | 4.8% |
| Apr 2026 | 25.7% | 23.1% | 18.1% | 18.2% | 10.3% | 4.6% |
| May 2026 | 21.5% | 26.1% | 18.3% | 17.8% | 10.6% | 5.8% |
| Jun 2026 | 22.4% | 22.5% | 19.1% | 15.9% | 13.8% | 6.4% |
| Jul 2026 | 22.8% | 23% | 20% | 16.1% | 12% | 6.2% |
| Aug 2026 | 24.9% | 21.6% | 18.2% | 14.6% | 12.5% | 8.2% |
| Sep 2026 | 27.7% | 21.1% | 19.5% | 14.3% | 11.6% | 5.9% |
How has the DeWalt and Husqvarna comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cordless chainsaw brands in New Zealand moved from 10% to 11.6%, and its estimated monthly branded searches moved from 4.9K to 5.9K.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among cordless chainsaw brands in New Zealand moved from 20.9% to 14.3%, and its estimated monthly branded searches moved from 10.3K to 7.2K.
How did search popularity change for New Zealand cordless chainsaw brands in September 2026?
2 changes
In September 2026, DeWalt lost share of searches among cordless chainsaw brands in New Zealand, from 12.5% to 11.6%.
Estimated monthly branded searches for Husqvarna in New Zealand fell 30.1% over 12 measured months, from 10.3K to 7.2K in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cordless chainsaw brands
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