Husqvarna vs Kubota:Which is more popular?
In September 2026, Husqvarna had more branded searches than Kubota among riding lawn mower brands in New Zealand. Husqvarna had about 7,190 branded searches, while Kubota had 1,650. Husqvarna made up 24.3% of all riding lawn mower brand searches we track, and Kubota accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about riding lawn mower brands, Husqvarna appeared in all four answers and Kubota in none.
Who do people search for more?
Husqvarna, about 4 searches for every 1 for Kubota
Who does AI mention more?
Husqvarna, mentioned in every answer we collected
Who does AI recommend more?
Husqvarna, the only one of the two named
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Top riding lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Husqvarna appeared in all four answers. Kubota did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Husqvarna4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cub Cadet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Honda Power Equipment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Greenworks1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ryobi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kubota0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about riding lawn mower brands
4 answers
Asked ChatGPT
“Which riding lawn mower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best riding lawn mower brands in New Zealand?”
Asked ChatGPT
“What's the best riding lawn mower brand in New Zealand for a large lawn?”
Searched Google, AI Overview
“ride on mower nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“zero turn mower nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Husqvarna or Kubota more popular in search?
This chart shows how often people search Google for Husqvarna and Kubota by name. Each line represents a brand's share of searches for all seven riding lawn mower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Husqvarna, Kubota. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Husqvarna | John Deere | Kubota | Honda Power Equipment | Cub Cadet | Greenworks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 31.4% | 14% | 5.1% | 3.1% | 2.7% | 0% |
| Nov 2025 | 51.9% | 26.7% | 11.4% | 4.9% | 2.8% | 2.3% | 0% |
| Dec 2025 | 53% | 24.7% | 13.1% | 4.6% | 2.6% | 2.1% | 0.03% |
| Jan 2026 | 50.3% | 27.6% | 12% | 5.2% | 2.6% | 2.3% | 0% |
| Feb 2026 | 45.1% | 29.8% | 12.3% | 6.7% | 3.6% | 2.5% | 0% |
| Mar 2026 | 46.2% | 28.1% | 12.2% | 9.3% | 2.6% | 1.6% | 0% |
| Apr 2026 | 46.4% | 30.1% | 12.7% | 6.7% | 2.3% | 1.7% | 0% |
| May 2026 | 42% | 32.3% | 14.1% | 7.7% | 2.4% | 1.5% | 0% |
| Jun 2026 | 42.5% | 29.1% | 14.8% | 9.4% | 2.5% | 1.6% | 0% |
| Jul 2026 | 45.6% | 31% | 13.6% | 5.7% | 2.5% | 1.5% | 0% |
| Aug 2026 | 48.1% | 26.9% | 14% | 6.5% | 2.5% | 1.9% | 0% |
| Sep 2026 | 53.7% | 24.3% | 12.1% | 5.6% | 2.8% | 1.6% | 0% |
How has the Husqvarna and Kubota comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of Kubota in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among riding lawn mower brands in New Zealand moved from 31.4% to 24.3%, and its estimated monthly branded searches moved from 10.3K to 7.2K.
- Across the 12 months ending September 2026, Kubota’s share of searches among riding lawn mower brands in New Zealand moved from 5.1% to 5.6%, and its estimated monthly branded searches moved from 1.7K to 1.6K.
How did search popularity change for New Zealand riding lawn mower brands in September 2026?
2 changes
In September 2026, Husqvarna lost share of searches among riding lawn mower brands in New Zealand, from 26.9% to 24.3%.
In September 2026, Kubota lost share of searches among riding lawn mower brands in New Zealand, from 6.5% to 5.6%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among riding lawn mower brands
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