Husqvarna vs Toro:Which is more popular?
In September 2026, Husqvarna had more branded searches than Toro among snow blower brands in New Zealand. Husqvarna had about 7,190 branded searches, while Toro had 880. Husqvarna made up 40.3% of all snow blower brand searches we track, and Toro accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about snow blower brands, Toro appeared in all five answers and Husqvarna in two. Toro was mentioned before Husqvarna in every answer.
Who do people search for more?
Husqvarna, about 8 searches for every 1 for Toro
Who does AI mention more?
Toro, mentioned in every answer we collected
Who does AI recommend more?
Toro, named ahead of Husqvarna in every answer
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Top snow blower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toro appeared in all five answers. Husqvarna was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Toro was listed before Husqvarna in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ariens1st
Honda Power Equipment2nd- Toro3rd
- Husqvarna4th
Ryobi–
Greenworks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ariens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow blower brands
5 answers
Asked ChatGPT
“Which snow blower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best snow blower brands in New Zealand?”
Asked ChatGPT
“What's the best snow blower brand in New Zealand for driveway clearing?”
Searched Google, AI Overview
“snow blower brands”
Searched Google, AI Overview
“best snow blower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Husqvarna or Toro more popular in search?
This chart shows how often people search Google for Husqvarna and Toro by name. Each line represents a brand's share of searches for all six snow blower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Husqvarna, Toro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Husqvarna | Toro | Honda Power Equipment | Ariens | Greenworks |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 52.4% | 4.5% | 5.1% | 0.15% | 0% |
| Nov 2025 | 47.9% | 43.2% | 4.2% | 4.6% | 0.13% | 0% |
| Dec 2025 | 52.3% | 39.3% | 4% | 4.1% | 0.14% | 0.05% |
| Jan 2026 | 46.4% | 44.5% | 4.6% | 4.3% | 0.16% | 0.05% |
| Feb 2026 | 40.7% | 48.3% | 4.9% | 5.9% | 0.17% | 0.06% |
| Mar 2026 | 46.4% | 44.6% | 4.6% | 4.2% | 0.21% | 0% |
| Apr 2026 | 42.8% | 48.3% | 5.1% | 3.7% | 0.17% | 0% |
| May 2026 | 39.6% | 50.9% | 5.4% | 3.8% | 0.18% | 0% |
| Jun 2026 | 43.4% | 46.6% | 5.9% | 4% | 0.13% | 0% |
| Jul 2026 | 43% | 47.8% | 5.1% | 3.9% | 0.14% | 0.07% |
| Aug 2026 | 47.2% | 43% | 5.6% | 4% | 0.13% | 0% |
| Sep 2026 | 50% | 40.3% | 4.9% | 4.6% | 0.17% | 0% |
How has the Husqvarna and Toro comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of Toro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among snow blower brands in New Zealand moved from 52.4% to 40.3%, and its estimated monthly branded searches moved from 10.3K to 7.2K.
- Across the 12 months ending September 2026, Toro’s share of searches among snow blower brands in New Zealand moved from 4.5% to 4.9%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand snow blower brands in September 2026?
2 changes
In September 2026, Husqvarna lost share of searches among snow blower brands in New Zealand, from 43% to 40.3%.
In September 2026, Toro lost share of searches among snow blower brands in New Zealand, from 5.6% to 4.9%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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