Brandwave

Honda Power Equipment vs Toro:Which is more popular?

In September 2026, Honda Power Equipment and Toro were level in searches among snow blower brands in New Zealand, with an estimated 820 versus 880 branded searches, at 4.6% and 4.9% of the total. When we asked ChatGPT and Google AI Overviews about snow blower brands, Toro appeared in all five answers and Honda Power Equipment in three. Honda Power Equipment was mentioned before Toro in three out of five answers.

Among snow blower brands in New Zealand in September 2026

Who do people search for more?

Toro, about 7% more searches than Honda Power Equipment

Toro 880 searchesHonda Power Equipment 820 searches

Who does AI mention more?

Toro, mentioned in every answer we collected

Toro in 5 of 5Honda Power Equipment in 3 of 5

Who does AI recommend more?

Honda Power Equipment, named ahead of Toro in 3 of 5 answers

Honda Power Equipment first in 3Toro first in 2

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Top snow blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toro appeared in all five answers. Honda Power Equipment was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Honda Power Equipment was listed before Toro in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ariens1st
  2. Honda Power Equipment2nd
  3. Toro3rd
  4. Husqvarna4th
  5. Ryobi–
  6. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ariens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Honda Power Equipment or Toro more popular in search?

This chart shows how often people search Google for Honda Power Equipment and Toro by name. Each line represents a brand's share of searches for all six snow blower brands we track, month by month, from searches in New Zealand.

Honda Power Equipment and Toro among snow blower brands in New Zealand, by month

Share of searches by month for Toro, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiHusqvarnaToroHonda Power EquipmentAriensGreenworks
Oct 202537.8%52.4%4.5%5.1%0.15%0%
Nov 202547.9%43.2%4.2%4.6%0.13%0%
Dec 202552.3%39.3%4%4.1%0.14%0.05%
Jan 202646.4%44.5%4.6%4.3%0.16%0.05%
Feb 202640.7%48.3%4.9%5.9%0.17%0.06%
Mar 202646.4%44.6%4.6%4.2%0.21%0%
Apr 202642.8%48.3%5.1%3.7%0.17%0%
May 202639.6%50.9%5.4%3.8%0.18%0%
Jun 202643.4%46.6%5.9%4%0.13%0%
Jul 202643%47.8%5.1%3.9%0.14%0.07%
Aug 202647.2%43%5.6%4%0.13%0%
Sep 202650%40.3%4.9%4.6%0.17%0%

How has the Honda Power Equipment and Toro comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Toro took it in January 2026, Honda Power Equipment took it in February 2026, Toro took it in March 2026.
  • Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among snow blower brands in New Zealand moved from 5.1% to 4.6%, and its estimated monthly branded searches moved from 1K to 820.
  • Across the 12 months ending September 2026, Toro’s share of searches among snow blower brands in New Zealand moved from 4.5% to 4.9%, and its estimated monthly branded searches held steady at 880.

How did search popularity change for New Zealand snow blower brands in September 2026?

2 changes
  1. In September 2026, Honda Power Equipment gained share of searches among snow blower brands in New Zealand, from 4% to 4.6%.

  2. In September 2026, Toro lost share of searches among snow blower brands in New Zealand, from 5.6% to 4.9%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Honda Power Equipment’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda Power Equipment

5 branded search terms

  • honda lawn mower
  • honda mower
  • honda power equipment
  • honda pressure washer
  • honda water blaster

Toro

1 branded search term

  • toro

How the Brand Demand Index is measured

Other head-to-heads among snow blower brands

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