Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 29.6% of all New Zealand brush cutter brand searches, placing Husqvarna third out of six brands. When we asked both ChatGPT and Google AI Overviews about brush cutter brands, Husqvarna appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Husqvarna is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. StihlShare of searches 37.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MakitaShare of searches 32.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. HusqvarnaShare of searches 29.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ECHOShare of searches 0.56%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. BoschShare of searches 0.04%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top brush cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Husqvarna is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Makita4th
  5. Greenworks5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which brush cutter brands compete with Husqvarna?

Husqvarna against brush cutter brands in New Zealand, by month

Share of searches by month for Stihl, Makita, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlMakitaHusqvarnaECHOBoschGreenworks
Oct 202535.7%24.6%39.2%0.45%0.04%0.04%
Nov 202540.3%22.7%36.4%0.48%0.07%0.03%
Dec 202541.8%24.6%33%0.52%0.04%0.04%
Jan 202641.2%24.9%33.3%0.49%0.08%0.04%
Feb 202641.3%24.7%33.4%0.41%0.04%0.04%
Mar 202638%26.4%35%0.48%0.04%0.04%
Apr 202638.7%26.3%34.5%0.4%0.04%0.04%
May 202642.4%24.9%32.1%0.53%0.04%0.04%
Jun 202639.5%28.8%31.1%0.52%0.04%0%
Jul 202639.9%29.1%30.5%0.44%0.04%0.04%
Aug 202640.2%28.9%30.3%0.53%0.04%0.04%
Sep 202637.3%32.4%29.6%0.56%0.04%0.04%

  1. 1.Stihl

    37.3%

    Held 1st. 9.3K estimated branded searches, +1.6% vs prior month. Share -2.9 points.

  2. 2.Makita

    32.4%

    Moved from 3rd to 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.5 points.

  3. 3.Husqvarna

    29.6%

    Moved from 2nd to 3rd. 7.4K estimated branded searches, +7.1% vs prior month. Share -0.7 points.

  4. 4.ECHO

    0.56%

    Held 4th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

  5. 5.Bosch

    0.04%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Greenworks

    0.04%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among brush cutter brands in New Zealand decreased from 39.2% to 29.6%.
  • Across the 12 months ending September 2026, Husqvarna fell from 1st to 3rd among brush cutter brands in New Zealand.

How did search popularity change for New Zealand brush cutter brands in September 2026?

4 changes

  1. In September 2026, Makita overtook Husqvarna to rank 2nd among brush cutter brands in New Zealand, with 32.4% of the searches.

  2. In September 2026, Stihl lost share of searches among brush cutter brands in New Zealand, from 40.2% to 37.3%.

  3. In September 2026, Husqvarna lost share of searches among brush cutter brands in New Zealand, from 30.3% to 29.6%.

  4. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Show ranking
Stone saw brands4th of 617.9%Show ranking
Cut off saw brands3rd of 718.7%Show ranking
Edger brands4th of 720.1%Show ranking
Garden tool brands3rd of 1320.1%Show ranking
Grass trimmer brands4th of 821.7%Show ranking
Riding lawn mower brands2nd of 724.3%Show ranking
Earth auger brands2nd of 826.5%Show ranking
Brush cutter brands3rd of 629.6%Shown above
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Show ranking
Snow blower brands2nd of 640.3%Show ranking
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Show ranking
Robotic lawn mower brands2nd of 642.7%Show ranking
Backpack blower brands2nd of 343.4%Show ranking
Asphalt cutter brands2nd of 445.5%Show ranking
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