Husqvarna vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Husqvarna among brush cutter brands in New Zealand. Makita had about 8,100 branded searches, while Husqvarna had 7,400. Makita made up 32.4% of all brush cutter brand searches we track, and Husqvarna accounted for 29.6%. When we asked ChatGPT and Google AI Overviews about brush cutter brands, Husqvarna appeared in four of the five answers and Makita in two. Husqvarna was mentioned before Makita in every answer.
Who do people search for more?
Makita, about 9% more searches than Husqvarna
Who does AI mention more?
Husqvarna, mentioned in 4 of 5 answers, Makita in 2
Who does AI recommend more?
Husqvarna, named ahead of Makita in every answer
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Top brush cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna was listed before Makita in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brush cutter brands
5 answers
Asked ChatGPT
“Which brush cutter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush cutter brands in New Zealand?”
Asked ChatGPT
“What's the best brush cutter brand in New Zealand for thick weeds?”
Searched Google, AI Overview
“best brush cutter”
Searched Google, AI Overview
“brush cutter for weeds”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Husqvarna or Makita more popular in search?
This chart shows how often people search Google for Husqvarna and Makita by name. Each line represents a brand's share of searches for all six brush cutter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Husqvarna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Makita | Husqvarna | ECHO | Bosch | Greenworks |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 24.6% | 39.2% | 0.45% | 0.04% | 0.04% |
| Nov 2025 | 40.3% | 22.7% | 36.4% | 0.48% | 0.07% | 0.03% |
| Dec 2025 | 41.8% | 24.6% | 33% | 0.52% | 0.04% | 0.04% |
| Jan 2026 | 41.2% | 24.9% | 33.3% | 0.49% | 0.08% | 0.04% |
| Feb 2026 | 41.3% | 24.7% | 33.4% | 0.41% | 0.04% | 0.04% |
| Mar 2026 | 38% | 26.4% | 35% | 0.48% | 0.04% | 0.04% |
| Apr 2026 | 38.7% | 26.3% | 34.5% | 0.4% | 0.04% | 0.04% |
| May 2026 | 42.4% | 24.9% | 32.1% | 0.53% | 0.04% | 0.04% |
| Jun 2026 | 39.5% | 28.8% | 31.1% | 0.52% | 0.04% | 0% |
| Jul 2026 | 39.9% | 29.1% | 30.5% | 0.44% | 0.04% | 0.04% |
| Aug 2026 | 40.2% | 28.9% | 30.3% | 0.53% | 0.04% | 0.04% |
| Sep 2026 | 37.3% | 32.4% | 29.6% | 0.56% | 0.04% | 0.04% |
How has the Husqvarna and Makita comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Makita took it in September 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among brush cutter brands in New Zealand moved from 39.2% to 29.6%, and its estimated monthly branded searches moved from 10.5K to 7.4K.
- Across the 12 months ending September 2026, Makita’s share of searches among brush cutter brands in New Zealand moved from 24.6% to 32.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand brush cutter brands in September 2026?
2 changes
In September 2026, Makita overtook Husqvarna to rank 2nd among brush cutter brands in New Zealand, with 32.4% of the searches.
In September 2026, Husqvarna lost share of searches among brush cutter brands in New Zealand, from 30.3% to 29.6%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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