Brandwave

Husqvarna vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Husqvarna among brush cutter brands in New Zealand. Stihl had about 9,310 branded searches, while Husqvarna had 7,400. Stihl made up 37.3% of all brush cutter brand searches we track, and Husqvarna accounted for 29.6%. When we asked ChatGPT and Google AI Overviews about brush cutter brands, Stihl appeared in all five answers and Husqvarna in four. Stihl was mentioned before Husqvarna in three out of four answers.

Among brush cutter brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 26% more searches than Husqvarna

Stihl 9.3K searchesHusqvarna 7.4K searches

Who does AI mention more?

Stihl, mentioned in every answer we collected

Stihl in 5 of 5Husqvarna in 4 of 5

Who does AI recommend more?

Stihl, named ahead of Husqvarna in 3 of 4 answers

Stihl first in 3Husqvarna first in 1

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Top brush cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stihl was listed before Husqvarna in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Makita4th
  5. Greenworks5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Husqvarna or Stihl more popular in search?

This chart shows how often people search Google for Husqvarna and Stihl by name. Each line represents a brand's share of searches for all six brush cutter brands we track, month by month, from searches in New Zealand.

Husqvarna and Stihl among brush cutter brands in New Zealand, by month

Share of searches by month for Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlMakitaHusqvarnaECHOBoschGreenworks
Oct 202535.7%24.6%39.2%0.45%0.04%0.04%
Nov 202540.3%22.7%36.4%0.48%0.07%0.03%
Dec 202541.8%24.6%33%0.52%0.04%0.04%
Jan 202641.2%24.9%33.3%0.49%0.08%0.04%
Feb 202641.3%24.7%33.4%0.41%0.04%0.04%
Mar 202638%26.4%35%0.48%0.04%0.04%
Apr 202638.7%26.3%34.5%0.4%0.04%0.04%
May 202642.4%24.9%32.1%0.53%0.04%0.04%
Jun 202639.5%28.8%31.1%0.52%0.04%0%
Jul 202639.9%29.1%30.5%0.44%0.04%0.04%
Aug 202640.2%28.9%30.3%0.53%0.04%0.04%
Sep 202637.3%32.4%29.6%0.56%0.04%0.04%

How has the Husqvarna and Stihl comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Stihl took it in November 2025.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among brush cutter brands in New Zealand moved from 39.2% to 29.6%, and its estimated monthly branded searches moved from 10.5K to 7.4K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands in New Zealand moved from 35.7% to 37.3%, and its estimated monthly branded searches moved from 9.6K to 9.3K.

How did search popularity change for New Zealand brush cutter brands in September 2026?

3 changes

  1. In September 2026, Makita overtook Husqvarna to rank 2nd among brush cutter brands in New Zealand, with 32.4% of the searches.

  2. In September 2026, Stihl lost share of searches among brush cutter brands in New Zealand, from 40.2% to 37.3%.

  3. In September 2026, Husqvarna lost share of searches among brush cutter brands in New Zealand, from 30.3% to 29.6%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

11 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna motorbike
  • husqvarna weed eater

Stihl

8 branded search terms

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl concrete saw
  • stihl hedge trimmer
  • stihl pole saw

How the Brand Demand Index is measured

Other head-to-heads among brush cutter brands

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