Brandwave

Stihl vs Wolf-Garten:Which is more popular?

In September 2026, Stihl had more branded searches than Wolf-Garten among garden tool brands in New Zealand. Stihl had about 7,080 branded searches, while Wolf-Garten had 210. Stihl made up 19.8% of all garden tool brand searches we track, and Wolf-Garten accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Stihl appeared in four of the five answers and Wolf-Garten in one. Stihl was mentioned before Wolf-Garten in four out of five answers.

Among garden tool brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 34 searches for every 1 for Wolf-Garten

Stihl 7.1K searchesWolf-Garten 210 searches

Who does AI mention more?

Stihl, mentioned in 4 of 5 answers, Wolf-Garten in 1

Stihl in 4 of 5Wolf-Garten in 1 of 5

Who does AI recommend more?

Stihl, named ahead of Wolf-Garten in 4 of 5 answers

Stihl first in 4Wolf-Garten first in 1

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wolf-Garten was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stihl was listed before Wolf-Garten in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Stihl3rd
  4. Ryobi4th
  5. Makita5th
  6. Trojan6th
  7. Cyclone7th
  8. Gardena8th
  9. Bahco9th
  10. Wolf-Garten10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stihl or Wolf-Garten more popular in search?

This chart shows how often people search Google for Stihl and Wolf-Garten by name. Each line represents a brand's share of searches for all 13 garden tool brands we track, month by month, from searches in New Zealand.

Stihl and Wolf-Garten among garden tool brands in New Zealand, by month

Share of searches by month for Stihl, Wolf-Garten. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlFiskarsGardenaBahcoFelcoWolf-GartenDarlacSpear & JacksonCycloneTrojan
Oct 202526.5%19.3%27.9%18.9%3.5%2%0.7%0.3%0.43%0.11%0.19%0.05%0.11%
Nov 202523.6%25%24%19.7%3%2.7%0.75%0.35%0.42%0.07%0.16%0.07%0.14%
Dec 202523.5%25.7%21.2%20.6%3.5%3.1%0.96%0.52%0.52%0.07%0.22%0.07%0.12%
Jan 202624.7%22.3%23%22.6%3.2%2%0.86%0.4%0.38%0.13%0.13%0.08%0.13%
Feb 202625.4%19.6%24.7%24.2%2.6%1.3%0.91%0.46%0.43%0.09%0.14%0.09%0.14%
Mar 202625.1%22.7%24.6%20.4%2.8%1.6%0.93%0.76%0.58%0.18%0.15%0.09%0.15%
Apr 202625.8%20.4%25.5%21.6%3%1%0.97%0.61%0.46%0.15%0.21%0.06%0.15%
May 202624.5%16.7%25.2%26.1%3.3%1.2%1.2%0.79%0.49%0.15%0.12%0.09%0.15%
Jun 202626.7%19.1%23.4%23.9%3%1%1.3%0.74%0.44%0.13%0.13%0.13%0.13%
Jul 202626.5%18.4%23%24.2%3.9%0.96%1.3%0.82%0.58%0.14%0.14%0.07%0.1%
Aug 202626%21.8%21.3%22.8%3.4%1.2%1.2%0.95%0.76%0.16%0.16%0.1%0.13%
Sep 202629.1%23.7%20.1%19.8%3%1.5%1.1%0.62%0.59%0.11%0.11%0.08%0.08%

How has the Stihl and Wolf-Garten comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of Wolf-Garten in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Stihl’s share of searches among garden tool brands in New Zealand moved from 18.9% to 19.8%, and its estimated monthly branded searches moved from 7K to 7.1K.
  • Across the 12 months ending September 2026, Wolf-Garten’s share of searches among garden tool brands in New Zealand moved from 0.43% to 0.59%, and its estimated monthly branded searches moved from 160 to 210.

How did search popularity change for New Zealand garden tool brands in September 2026?

3 changes

  1. In September 2026, Ryobi overtook Stihl to rank 2nd among garden tool brands in New Zealand, with 23.7% of the searches.

  2. In September 2026, Stihl lost share of searches among garden tool brands in New Zealand, from 22.8% to 19.8%.

  3. Estimated monthly branded searches for Wolf-Garten in New Zealand rose 31.3% over 12 measured months, from 160 to 210 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Stihl’s and Wolf-Garten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stihl

2 branded search terms

  • 500i stihl
  • stihl

Wolf-Garten

8 branded search terms

  • wolf garten
  • wolf garten pruners
  • wolf garten secateurs
  • wolf garten spade
  • wolf garten tools
  • wolfgarten
  • wolfgarten secateurs
  • wolfgarten spade

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

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