ECHO vs STIHL:Which is more popular by branded search in New Zealand?
In August 2026, STIHL had more branded searches than ECHO among chainsaw and outdoor power brands in New Zealand. STIHL was estimated to have 16.8K branded searches compared to ECHO’s 730, and held a 35.1% Share of Search versus ECHO’s 1.5%.
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Which is more popular in search, ECHO or STIHL?
Compare the chainsaw, trimmer and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for STIHL, ECHO. The figures are in the table below the chart.
View monthly share of search table
| Month | Ryobi | STIHL | Husqvarna | ECHO |
|---|---|---|---|---|
| Oct 2025 | 37.5% | 32.7% | 29% | 0.8% |
| Nov 2025 | 42.3% | 32.6% | 24.4% | 0.73% |
| Dec 2025 | 44% | 32.5% | 22.8% | 0.71% |
| Jan 2026 | 40.6% | 33.8% | 24.8% | 0.76% |
| Feb 2026 | 36.6% | 35.5% | 26.9% | 0.95% |
| Mar 2026 | 38.8% | 33.3% | 26.8% | 1.1% |
| Apr 2026 | 38% | 34.3% | 26.5% | 1.1% |
| May 2026 | 33.6% | 38.2% | 26.9% | 1.3% |
| Jun 2026 | 35.8% | 36.5% | 26.1% | 1.5% |
| Jul 2026 | 35.9% | 36.5% | 26.1% | 1.5% |
| Aug 2026 | 39.3% | 35.1% | 24.1% | 1.5% |
| Sep 2026 | — | — | — | — |
How has the ECHO and STIHL comparison changed over the last 12 months?
3 findings
- STIHL was ahead of ECHO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ECHO’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand moved from 0.8% to 1.5%, and its estimated monthly branded searches moved from 500 to 730.
- Across the 11 months ending August 2026, STIHL’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand moved from 32.7% to 35.1%, and its estimated monthly branded searches moved from 20.5K to 16.8K.
How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026?
3 changes
In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%.
In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%.
Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ECHO’s and STIHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ECHO
7 branded search terms
- echo 590 chainsaw
- echo blower
- echo chainsaw
- echo hedge trimmer
- echo leaf blower
- echo top handle chainsaw
- echo trimmer
STIHL
24 branded search terms
- 500i stihl
- ms 170 stihl
- ms 180 stihl
- stihl
- stihl air blower
- stihl blower
- stihl brush cutter
- stihl chainsaw
- stihl co nz
- stihl concrete saw
- stihl fs38
- stihl hedge trimmer
- stihl lawn mower
- stihl line trimmer
- stihl mower
- stihl ms250
- stihl near me
- stihl nz
- stihl online
- stihl pole saw
- stihl ride on mower
- stihl shop near me
- stihl weed eater
- stihlshop co nz
Put your own brand in this comparison
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