Brandwave

Rubi vs Sigma:Which is more popular?

In September 2026, Sigma had more branded searches than Rubi among tile cutter brands in New Zealand. Sigma had about 70 branded searches, while Rubi had 60. Sigma made up 0.32% of all tile cutter brand searches we track, and Rubi accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about tile cutter brands, Rubi appeared in all four answers and Sigma in three. Rubi was mentioned before Sigma in two out of three answers.

Among tile cutter brands in New Zealand in September 2026

Who do people search for more?

Sigma, about 17% more searches than Rubi

Sigma 70 searchesRubi 60 searches

Who does AI mention more?

Rubi, mentioned in every answer we collected

Rubi in 4 of 4Sigma in 3 of 4

Who does AI recommend more?

Rubi, named ahead of Sigma in 2 of 3 answers

Rubi first in 2Sigma first in 1

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Top tile cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rubi appeared in all four answers. Sigma was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rubi was listed before Sigma in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rubi1st
  2. Sigma2nd
  3. Montolit3rd
  4. DeWalt4th
  5. Makita5th
  6. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rubi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sigma3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Montolit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ryobi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tile cutter brands

4 answers

  • Asked ChatGPT

    “Which tile cutter brand should I buy in New Zealand?”

    1. 1Sigma
    2. 2Rubi
    3. 3Montolit
    4. 4DeWalt
    5. 5Makita

  • Asked ChatGPT

    “What are the best tile cutter brands in New Zealand?”

    1. 1Rubi
    2. 2Sigma
    3. 3Montolit
    4. 4DeWalt

  • Asked ChatGPT

    “What's the best tile cutter brand in New Zealand for a bathroom tiling job?”

    1. 1Rubi
    2. 2Sigma
    3. 3Montolit

  • Searched Google, AI Overview

    “tile cutter nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “manual tile cutter”

    1. 1Rubi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Rubi or Sigma more popular in search?

This chart shows how often people search Google for Rubi and Sigma by name. Each line represents a brand's share of searches for all six tile cutter brands we track, month by month, from searches in New Zealand.

Rubi and Sigma among tile cutter brands in New Zealand, by month

Share of searches by month for Sigma, Rubi. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltSigmaRubiMontolit
Oct 202542.6%33.6%23%0.38%0.33%0.05%
Nov 202533.5%40.3%25.7%0.3%0.21%0.04%
Dec 202536%43.5%20%0.23%0.23%0.05%
Jan 202639.6%38%21.8%0.26%0.26%0.05%
Feb 202641.9%32.9%23.7%0.6%0.82%0.05%
Mar 202639.1%37%23.1%0.46%0.26%0.05%
Apr 202641.6%32.9%23%1.8%0.55%0.06%
May 202644.6%28.9%25%0.98%0.46%0.06%
Jun 202641.4%28.5%28.5%1.1%0.32%0.05%
Jul 202644.2%29.2%25.3%0.64%0.7%0.06%
Aug 202640.2%32.9%26.2%0.47%0.16%0.05%
Sep 202642.2%34.3%22.9%0.32%0.27%0.05%

How has the Rubi and Sigma comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Rubi took it in February 2026, Sigma took it in March 2026, Rubi took it in July 2026, Sigma took it in August 2026.
  • Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands in New Zealand moved from 0.33% to 0.27%, and its estimated monthly branded searches held steady at 60.
  • Across the 12 months ending September 2026, Sigma’s share of searches among tile cutter brands in New Zealand moved from 0.38% to 0.32%, and its estimated monthly branded searches held steady at 70.

How did search popularity change for New Zealand tile cutter brands in September 2026?

1 change

  1. Sigma’s share of searches among tile cutter brands in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.32% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rubi’s and Sigma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rubi

2 branded search terms

  • rubi tile cutter
  • rubi tools

Sigma

1 branded search term

  • sigma tile cutter

How the Brand Demand Index is measured

Other head-to-heads among tile cutter brands

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