Brandwave

DeWalt vs Honda:Which is more popular?

In September 2026, DeWalt had more branded searches than Honda among earth auger brands in New Zealand. DeWalt had about 4,990 branded searches, while Honda had 60. DeWalt made up 18% of all earth auger brand searches we track, and Honda accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about earth auger brands, Honda appeared in all four answers and DeWalt in none.

Among earth auger brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 83 searches for every 1 for Honda

DeWalt 5K searchesHonda 60 searches

Who does AI mention more?

Honda, mentioned in every answer we collected

Honda in 4 of 4DeWalt in 0 of 4

Who does AI recommend more?

Honda, the only one of the two named

Honda first in 4DeWalt never named

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Top earth auger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Honda appeared in all four answers. DeWalt did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Honda1st
  3. Hyundai3rd
  4. ECHO4th
  5. Makita5th
  6. Husqvarna–
  7. DeWalt–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hyundai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenworks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about earth auger brands

4 answers

  • Asked ChatGPT

    “Which earth auger brand should I buy in New Zealand?”

    1. 1Honda
    2. 2Stihl
    3. 3Hyundai
    4. 4Makita

  • Asked ChatGPT

    “What are the best earth auger brands in New Zealand?”

    1. 1Stihl
    2. 2Honda
    3. 3ECHO
    4. 4Hyundai

  • Asked ChatGPT

    “What's the best earth auger brand in New Zealand for digging fence holes?”

    1. 1Honda
    2. 2Stihl

  • Searched Google, AI Overview

    “earth auger nz”

    1. 1Stihl
    2. 2Honda

  • Searched Google, AI Overview

    “post hole auger”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Honda more popular in search?

This chart shows how often people search Google for DeWalt and Honda by name. Each line represents a brand's share of searches for all eight earth auger brands we track, month by month, from searches in New Zealand.

DeWalt and Honda among earth auger brands in New Zealand, by month

Share of searches by month for DeWalt, Honda. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaHusqvarnaStihlDeWaltECHOHondaHyundaiGreenworks
Oct 202523.3%36.6%24.6%14.8%0.42%0.21%0.04%0.04%
Nov 202520.9%32.8%26.6%19%0.44%0.16%0.03%0%
Dec 202523.5%30.7%29.7%15.4%0.5%0.14%0.04%0.04%
Jan 202623.5%30.8%30%14.9%0.46%0.18%0.04%0.04%
Feb 202623.3%30.9%29.9%15.2%0.39%0.18%0.04%0.04%
Mar 202624.6%32%26%16.7%0.45%0.22%0.04%0%
Apr 202624.8%32.1%26.7%15.8%0.38%0.19%0.04%0%
May 202623.5%29.9%30.5%15.4%0.5%0.21%0.04%0%
Jun 202625.2%26.8%27%20.1%0.46%0.34%0.04%0%
Jul 202626.4%27.3%28.3%17.3%0.4%0.24%0.04%0%
Aug 202625.6%26.5%27.8%19.3%0.46%0.31%0.04%0%
Sep 202629.2%26.5%25.6%18%0.51%0.22%0.04%0%

How has the DeWalt and Honda comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Honda in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among earth auger brands in New Zealand moved from 14.8% to 18%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Honda’s share of searches among earth auger brands in New Zealand moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 60.

How did search popularity change for New Zealand earth auger brands in September 2026?

1 change

  1. In September 2026, DeWalt lost share of searches among earth auger brands in New Zealand, from 19.3% to 18%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Honda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Honda

2 branded search terms

  • honda auger
  • honda post hole borer

How the Brand Demand Index is measured

Other head-to-heads among earth auger brands

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