Brandwave

DeWalt vs Husqvarna:Which is more popular?

In September 2026, DeWalt had more branded searches than Husqvarna among earth auger brands in New Zealand. DeWalt had about 14,700 branded searches, while Husqvarna had 7,330. DeWalt made up 32.2% of all earth auger brand searches we track, and Husqvarna accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about earth auger brands, neither DeWalt nor Husqvarna appeared in any of the four answers.

Among earth auger brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 2 searches for every 1 for Husqvarna

DeWalt 14.7K searchesHusqvarna 7.3K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

DeWalt in 0 of 4Husqvarna in 0 of 4

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Top earth auger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither DeWalt nor Husqvarna showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Honda1st
  3. Hyundai3rd
  4. ECHO4th
  5. Makita5th
  6. DeWalt–
  7. Husqvarna–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hyundai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenworks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about earth auger brands

4 answers

  • Asked ChatGPT

    “Which earth auger brand should I buy in New Zealand?”

    1. 1Honda
    2. 2Stihl
    3. 3Hyundai
    4. 4Makita

  • Asked ChatGPT

    “What are the best earth auger brands in New Zealand?”

    1. 1Stihl
    2. 2Honda
    3. 3ECHO
    4. 4Hyundai

  • Asked ChatGPT

    “What's the best earth auger brand in New Zealand for digging fence holes?”

    1. 1Honda
    2. 2Stihl

  • Searched Google, AI Overview

    “earth auger nz”

    1. 1Stihl
    2. 2Honda

  • Searched Google, AI Overview

    “post hole auger”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Husqvarna more popular in search?

This chart shows how often people search Google for DeWalt and Husqvarna by name. Each line represents a brand's share of searches for all eight earth auger brands we track, month by month, from searches in New Zealand.

DeWalt and Husqvarna among earth auger brands in New Zealand, by month

Share of searches by month for DeWalt, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltHusqvarnaStihlECHOHondaHyundaiGreenworks
Oct 202531.5%26.9%24.6%16.5%0.28%0.14%0.02%0.02%
Nov 202529.1%30.2%22.2%18%0.3%0.11%0.02%0%
Dec 202531.8%25.9%21.2%20.5%0.34%0.1%0.02%0.02%
Jan 202631.4%25.8%21.5%20.9%0.32%0.12%0.02%0.02%
Feb 202630.9%27.2%21.1%20.4%0.26%0.12%0.02%0.02%
Mar 202631.9%28.9%21.3%17.4%0.3%0.15%0.02%0%
Apr 202631.9%29%21.1%17.5%0.25%0.12%0.02%0%
May 202631.3%29.4%19.2%19.6%0.32%0.14%0.02%0%
Jun 202632.2%34.2%16.5%16.6%0.28%0.21%0.02%0%
Jul 202632.7%32.7%16.8%17.4%0.25%0.15%0.02%0%
Aug 202633.3%34.2%15.6%16.4%0.27%0.18%0.02%0%
Sep 202635.8%32.2%16.1%15.5%0.31%0.13%0.02%0%

How has the DeWalt and Husqvarna comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Husqvarna in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among earth auger brands in New Zealand moved from 26.9% to 32.2%, and its estimated monthly branded searches moved from 11.4K to 14.7K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among earth auger brands in New Zealand moved from 24.6% to 16.1%, and its estimated monthly branded searches moved from 10.4K to 7.3K.

How did search popularity change for New Zealand earth auger brands in September 2026?

3 changes

  1. In September 2026, Makita overtook DeWalt to become the leader among earth auger brands in New Zealand, with 35.8% of the searches.

  2. In September 2026, DeWalt lost share of searches among earth auger brands in New Zealand, from 34.2% to 32.2%.

  3. In September 2026, Husqvarna rose from 4th to 3rd among earth auger brands in New Zealand.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

13 branded search terms

  • dewalt
  • dewalt blower
  • dewalt chainsaw
  • dewalt drop saw
  • dewalt grinder
  • dewalt impact wrench
  • dewalt laser
  • dewalt laser level
  • dewalt planer
  • dewalt redemption
  • dewalt router
  • dewalt sander
  • dewalt table saw

Husqvarna

10 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna motorbike
  • husqvarna weed eater

How the Brand Demand Index is measured

Other head-to-heads among earth auger brands

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