Brandwave

How popular isDeWalt?

In September 2026, people searched for DeWalt by name about 21,400 times in New Zealand, a 32.4% increase from the previous year. These searches made up 29.3% of all New Zealand compound miter saw brand searches, placing DeWalt second out of six brands. When we asked both ChatGPT and Google AI Overviews about compound miter saw brands, DeWalt appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

DeWalt is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 30.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DeWaltShare of searches 29.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. RyobiShare of searches 29.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. FestoolShare of searches 11.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. BoschShare of searches 0.04%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top compound miter saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. DeWalt is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. DeWalt2nd
  3. Bosch3rd
  4. Festool4th
  5. Milwaukee5th
  6. Ryobi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about compound miter saw brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which compound miter saw brands compete with DeWalt?

DeWalt against compound miter saw brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Ryobi, Festool. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiFestoolBoschMilwaukee
Oct 202530.8%28.8%30%10.3%0.05%0.05%
Nov 202524.5%32%36.1%7.3%0.04%0%
Dec 202527.4%25.2%40.6%6.8%0.04%0%
Jan 202629.9%27.5%34.9%7.6%0%0.05%
Feb 202630.5%30.6%29.5%9.4%0%0.05%
Mar 202628.3%29.1%32.5%10%0.04%0.04%
Apr 202631%30.5%29.9%8.5%0.05%0.05%
May 202630.7%33.6%25.1%10.5%0.05%0.05%
Jun 202628.4%36.4%24.4%10.8%0.04%0.04%
Jul 202630%34.2%24.4%11.3%0.05%0.05%
Aug 202628.1%33.6%28.4%9.8%0.04%0.04%
Sep 202630.1%29.3%29.2%11.3%0.04%0%

  1. 1.Makita

    30.1%

    Moved from 3rd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +2 points.

  2. 2.DeWalt

    29.3%

    Moved from 1st to 2nd. 7.9K estimated branded searches, 0% vs prior month. Share -4.3 points.

  3. 3.Ryobi

    29.2%

    Moved from 2nd to 3rd. 7.9K estimated branded searches, +18% vs prior month. Share +0.8 points.

  4. 4.Festool

    11.3%

    Held 4th. 3K estimated branded searches, +33.2% vs prior month. Share +1.6 points.

  5. 5.Bosch

    0.04%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Milwaukee

    0%

    Held 6th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

Compare popularity between DeWalt and its closest rivals

Every comparison with DeWalt

71 comparisons

How has branded search demand for DeWalt changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in New Zealand rose from 16.2K to 21.4K.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among compound miter saw brands in New Zealand peaked at 36.4% in June 2026 and was lowest at 25.2% in December 2025.
  • Across the 12 months ending September 2026, DeWalt rose from 3rd to 2nd among compound miter saw brands in New Zealand.

How did search popularity change for New Zealand compound miter saw brands in September 2026?

5 changes

  1. In September 2026, Makita overtook DeWalt and Ryobi to become the leader among compound miter saw brands in New Zealand, with 30.1% of the searches.

  2. In September 2026, Festool gained share of searches among compound miter saw brands in New Zealand, from 9.8% to 11.3%.

  3. In September 2026, Ryobi gained share of searches among compound miter saw brands in New Zealand, from 28.4% to 29.2%.

  4. In September 2026, DeWalt lost share of searches among compound miter saw brands in New Zealand, from 33.6% to 29.3%.

  5. Estimated monthly branded searches for Milwaukee in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are DeWalt’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dewalt
  • dewalt battery
  • dewalt blower
  • dewalt chainsaw
  • dewalt drill
  • dewalt drop saw
  • dewalt grass trimmer
  • dewalt grinder
  • dewalt impact wrench
  • dewalt laser
  • dewalt laser level
  • dewalt multi tool
  • dewalt planer
  • dewalt redemption
  • dewalt router
  • dewalt sander
  • dewalt table saw
  • dewalt tool box
  • dewalt tools
  • dewalt vacuum

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How the Brand Demand Index is measured

Where does DeWalt compete?

DeWalt is ranked in 99 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands2nd of 923.4%Show ranking
Handheld vacuum brands2nd of 714.3%Show ranking
Cordless chainsaw brands5th of 611.6%Show ranking
Leaf blower brands5th of 712%Show ranking
Portable heater brands2nd of 619.4%Show ranking
Stone saw brands3rd of 619.3%Show ranking
Cut off saw brands2nd of 720.1%Show ranking
Chuck key brands2nd of 544.7%Show ranking
Air blower brands4th of 617.2%Show ranking
Cordless blower brands4th of 417.8%Show ranking
Pruning saw brands3rd of 824.4%Show ranking
Hedge cutter brands4th of 415.5%Show ranking
Saw stand brands2nd of 525.7%Show ranking
Skill saw brands2nd of 425.7%Show ranking
Drop saw brands2nd of 426%Show ranking
Hand sander brands3rd of 618.9%Show ranking
Orbital sander brands3rd of 619%Show ranking
Palm sander brands3rd of 620.2%Show ranking
Earth auger brands4th of 818%Show ranking
Biscuit joiner brands3rd of 618.1%Show ranking
Reciprocating saw brands2nd of 628.9%Show ranking
Compound miter saw brands2nd of 629.3%Shown above
Cordless roofing nailer brands3rd of 619.1%Show ranking
Cordless sander brands3rd of 421.9%Show ranking
Power screwdriver brands3rd of 519.2%Show ranking
Drywall sander brands2nd of 722%Show ranking
Impact wrench brands3rd of 521.5%Show ranking
Panel saw brands2nd of 630.4%Show ranking
Hot glue gun brands3rd of 719.3%Show ranking
Power washer brands3rd of 819.7%Show ranking
Cordless angle grinder brands3rd of 522.2%Show ranking
Staple gun brands3rd of 620.1%Show ranking
Cordless screwdriver brands3rd of 520.3%Show ranking
Brushless drill brands3rd of 420.4%Show ranking
Cable stapler brands3rd of 420.4%Show ranking
Combi drill brands3rd of 420.4%Show ranking
Cordless grease gun brands3rd of 420.4%Show ranking
Cordless stapler brands3rd of 420.4%Show ranking
Drill driver brands3rd of 420.4%Show ranking
Narrow crown stapler brands3rd of 420.4%Show ranking
Belt sander brands3rd of 523.5%Show ranking
SDS drill brands3rd of 521%Show ranking
Power drill brands3rd of 421.1%Show ranking
Tire inflator brands3rd of 421.1%Show ranking
Cordless Sawzall brands3rd of 521.2%Show ranking
Cordless chop saw brands2nd of 334.5%Show ranking
Portable band saw brands2nd of 334.5%Show ranking
Dust extractor brands2nd of 822.7%Show ranking
Tile cutter brands3rd of 622.9%Show ranking
Air nailer brands2nd of 824.2%Show ranking
Pipe cutter brands2nd of 725%Show ranking
Backpack sprayer brands3rd of 725.1%Show ranking
Cable cutter brands2nd of 425.6%Show ranking
Laser level brands2nd of 534.3%Show ranking
SDS Max brands2nd of 526.3%Show ranking
Tool belt brands2nd of 826.6%Show ranking
Cordless planer brands2nd of 330.6%Show ranking
Bench saw brands1st of 442.7%Show ranking
Tool bag brands2nd of 627.2%Show ranking
Toolbox brands2nd of 627.3%Show ranking
Framing nail gun brands2nd of 627.5%Show ranking
Die grinder bits brands2nd of 530.9%Show ranking
Grinder blades brands2nd of 631.5%Show ranking
Variable speed grinder brands2nd of 331.7%Show ranking
Lawn edger brands1st of 854%Show ranking
Chasing machine brands2nd of 628.7%Show ranking
Cordless buffer brands2nd of 428.8%Show ranking
Caulking gun brands2nd of 629%Show ranking
Keyless chuck brands2nd of 629.2%Show ranking
Pop rivet gun brands2nd of 429.3%Show ranking
Roto hammer brands2nd of 429.3%Show ranking
Breaker hammer brands2nd of 429.3%Show ranking
Chipping hammer brands2nd of 429.3%Show ranking
Right angle drill brands2nd of 329.3%Show ranking
Power inverter brands2nd of 630%Show ranking
Router circle jig brands2nd of 435.2%Show ranking
Wall chaser machine brands2nd of 431.1%Show ranking
Car polisher brands2nd of 631.6%Show ranking
LED work light brands2nd of 432.1%Show ranking
Router collet brands2nd of 436.7%Show ranking
PEX crimper brands2nd of 432.2%Show ranking
Demolition hammer brands2nd of 335.4%Show ranking
Router table brands1st of 652.6%Show ranking
Weed sprayer brands2nd of 336.4%Show ranking
Rubber mallet brands1st of 640.7%Show ranking
Countersink bit brands1st of 544.1%Show ranking
Tool pouch brands1st of 644.7%Show ranking
Aviation snips brands1st of 646.2%Show ranking
PVC cutter brands1st of 547.1%Show ranking
Cable stripper brands1st of 348.4%Show ranking
Laser plumb bob brands1st of 568.3%Show ranking
Green laser brands1st of 368.9%Show ranking
Chalk box brands1st of 560%Show ranking
Drill bits brands1st of 459.5%Show ranking
Mini hacksaw brands1st of 559.8%Show ranking
Bolt cutters brands1st of 560.8%Show ranking
Spade bits brands1st of 461.4%Show ranking
Heated gloves brands1st of 462.5%Show ranking
Tin snips brands1st of 675.8%Show ranking
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