DeWalt vs Festool:Which is more popular?

Name: DeWalt vs Festool: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, DeWalt had more branded searches than Festool among compound miter saw brands in New Zealand. DeWalt had about 7,890 branded searches, while Festool had 3,050. DeWalt made up 29.3% of all compound miter saw brand searches we track, and Festool accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about compound miter saw brands, DeWalt appeared in all five answers and Festool in two. DeWalt was mentioned before Festool in three out of four answers.

Among compound miter saw brands in New Zealand in September 2026

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Top compound miter saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Festool was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was listed before Festool in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Makita	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
DeWalt	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Bosch	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ryobi	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Festool	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Milwaukee	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5

Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Festool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about compound miter saw brands

5 answers

Asked ChatGPT
“Which compound miter saw brand should I buy in New Zealand?”
1. 1Makita
2. 2DeWalt
3. 3Bosch
4. 4Ryobi
Asked ChatGPT
“What are the best compound miter saw brands in New Zealand?”
1. 1DeWalt
2. 2Makita
3. 3Bosch
4. 4Milwaukee
5. 5Festool
6. 6Ryobi
Asked ChatGPT
“What's the best compound miter saw brand in New Zealand for home projects?”
1. 1Makita
2. 2DeWalt
3. 3Bosch
Searched Google, AI Overview
“best compound miter saw”
1. 1DeWalt
2. 2Makita
3. 3Bosch
Searched Google, AI Overview
“miter saw brands”
1. 1Festool
2. 2Makita
3. 3DeWalt
4. 4Bosch
5. 5Milwaukee
6. 6Ryobi

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Festool more popular in search?

This chart shows how often people search Google for DeWalt and Festool by name. Each line represents a brand's share of searches for all six compound miter saw brands we track, month by month, from searches in New Zealand.

DeWalt and Festool among compound miter saw brands in New Zealand, by month

Month	Makita	DeWalt	Ryobi	Festool	Bosch	Milwaukee
Oct 2025	30.8%	28.8%	30%	10.3%	0.05%	0.05%
Nov 2025	24.5%	32%	36.1%	7.3%	0.04%	0%
Dec 2025	27.4%	25.2%	40.6%	6.8%	0.04%	0%
Jan 2026	29.9%	27.5%	34.9%	7.6%	0%	0.05%
Feb 2026	30.5%	30.6%	29.5%	9.4%	0%	0.05%
Mar 2026	28.3%	29.1%	32.5%	10%	0.04%	0.04%
Apr 2026	31%	30.5%	29.9%	8.5%	0.05%	0.05%
May 2026	30.7%	33.6%	25.1%	10.5%	0.05%	0.05%
Jun 2026	28.4%	36.4%	24.4%	10.8%	0.04%	0.04%
Jul 2026	30%	34.2%	24.4%	11.3%	0.05%	0.05%
Aug 2026	28.1%	33.6%	28.4%	9.8%	0.04%	0.04%
Sep 2026	30.1%	29.3%	29.2%	11.3%	0.04%	0%

How has the DeWalt and Festool comparison changed over the last 12 months?

3 findings

DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, DeWalt’s share of searches among compound miter saw brands in New Zealand moved from 28.8% to 29.3%, and its estimated monthly branded searches moved from 6.2K to 7.9K.
Across the 12 months ending September 2026, Festool’s share of searches among compound miter saw brands in New Zealand moved from 10.3% to 11.3%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand compound miter saw brands in September 2026?

3 changes

In September 2026, Makita overtook DeWalt and Ryobi to become the leader among compound miter saw brands in New Zealand, with 30.1% of the searches.
In September 2026, Festool gained share of searches among compound miter saw brands in New Zealand, from 9.8% to 11.3%.
In September 2026, DeWalt lost share of searches among compound miter saw brands in New Zealand, from 33.6% to 29.3%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.